Consumer Engagement Lead

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Consumer Engagement Lead

City: Slough

We are Reckitt

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.

With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

Marketing

About the role

Are you ready to drive brand growth and lead innovative media strategies? We are looking for a dynamic and passionate Consumer Engagement Lead (CEL) to join our team in Essential Home and take charge of the brand content and media strategy for Cillit Bang and Calgon.

Your responsibilities

• Oversee the end-to-end consumer experience, ensuring the right message reaches the right audience at the right time across all media channels.
• Drive audience-first performance-based activation and optimization.
• Lead media activation from strategic planning to performance marketing.
• Manage full-funnel strategies and fluid budget allocations, collaborating with counterparts and agency relationships.Develop and implement brand consumer segmentation and digital commerce growth strategies.
• Lead all aspects of paid media, both offline and online.
• Translate brand and business priorities into performance marketing strategies and tactics.
• Prioritise data-driven customer relationship building and ensure best practices in performance marketing.
• Direct brand creative amplification efforts and ensure consistent content application across all channels.
• Bridge Brand Communications Strategy and Content Strategy development.
• Oversee the brand ecosystem, channels, creative, and platforms for growth.
• Manage the content strategy agency for omnichannel activations.
• Collaborate with extended brand teams on omni-channel, personalized programs.
• Coach and motivate a team to foster a cohesive Consumer Engagement environment.

The experience we\’re looking for

• Minimum 3 years\’ experience in media management roles.
• Proficiency across all media touchpoints including TV, bVOD, OOH, Radio, YouTube, Meta, Search, andAmazon.
• Working knowledge of social media management.
• Comprehensive understanding of the consumer ecosystem.
• Experience in content strategy development and stakeholder management.
• Strong understanding of adtech/martech and ability to manage econometrics and T&L programs.
• Results-oriented with a proven track record of success.

The skills for success

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt\’s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt\’s pay for performance philosophy.

Equality

We recognise that in real life, great people don\’t always \’tick all the boxes\’. That\’s why we hire for potential as well as experience. Even if you don\’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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