Design Excellence Lead Branding/Packaging in Slough

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight motivate us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams set overarching brand strategy, brand guardianship, and innovation pipeline in close partnership with R&D; we rely on local marketing teams to drive regional goals in partnership with Sales.

The Design Excellence Lead – Branding/Packaging is a highly skilled, hands‑on design role. You will deliver exceptional branding and packaging solutions that drive Reckitt's category growth and brand equity, blending creative expertise with executional excellence. The role focuses on crafting, developing, and executing design work that aligns with Reckitt’s brand principles, category strategies, and consumer insights, rather than on project management.

• Hands‑On Design Execution & Creative Leadership
• Develop and execute exceptional branding and packaging designs, ensuring consistency with brand principles.
• Lead concept development and refinement, exploring new visual identities, materials, and structures.
• Create high‑fidelity packaging assets, including illustrations, typography, and structural design elements.
• Collaborate with external agencies to deliver best‑in‑class design outputs that help Reckitt’s brands stand out globally.
• Maintain a strong focus on consumer‑first design thinking, ensuring packaging and branding resonate with target audiences.
• Collaboration & Cross‑Functional Influence
• Work closely with Senior Design Excellence Managers, Marketing, R&D, and Commercial teams to align creative work with strategic goals.
• Provide creative guidance and mentorship to junior designers and external partners to maintain a high standard of work.
• Act as a bridge between conceptual strategy and execution, ensuring that ideas translate into compelling final assets.
• Partner with supply chain and production teams to ensure feasibility, quality, and cost‑effectiveness of packaging design solutions.
• Brand Stewardship & Governance
• Ensure all branding and packaging work aligns with established Brand Hubs, category‑wide identity systems, and activation guardrails.
• Maintain and contribute to the evolution of design standards, guidelines, and toolkits for Reckitt’s brands.
• Work with the Global Head of Design Operations to ensure design files, assets, and documentation are properly managed.
• Stay ahead of emerging trends, competitor activity, and material innovations, ensuring Reckitt remains at the forefront of branding and packaging design.
• Innovation & Continuous Improvement
• Explore new materials, printing techniques, and digital packaging innovations to enhance consumer engagement and sustainability.
• Leverage AI‑driven design tools and automation where applicable to improve workflow efficiency.

• Experience in branding and packaging design, preferably within a global agency.
• Proven track record of executing world‑class branding and packaging solutions.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and packaging development tools.
• Experience collaborating with cross‑functional teams and external partners.
• Deep understanding of printing techniques, materials, and packaging innovation trends.
• Strong portfolio showcasing strategic, visually compelling branding and packaging work.

• Craft & Execution – Ability to deliver visually stunning, detail‑oriented packaging and branding work.
• Brand Stewardship – Ensures branding and packaging align with Reckitt’s visual identity and category strategies.
• Design Systems & Guidelines – Ability to create and uphold brand standards, ensuring consistency.
• Innovation & Material Expertise – Awareness of cutting‑edge materials, printing methods, and sustainability.
• Collaboration – Strong communication and influencing skills, ensuring seamless integration across teams.

• Execution‑Driven – Passion for creating world‑class branding and packaging, with meticulous attention to detail.
• Consumer‑Centric – Deep understanding of consumer behaviours and packaging interaction trends.
• Hands‑On & Craft‑Led – Thrives in a role focused on design execution rather than project management.
• Curious & Future‑Focused – Always exploring new ways to elevate brand experiences through design innovation.
• Collaborative & Adaptable – Enjoys working in fast‑paced, iterative design environments.

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose and fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.