Paid Search Manager in London

We are looking for a new Paid Search Manager, due to expansion, to join our award-winning Paid Media Team, based in Bedford. This position can be either fully remote or hybrid (3 days in the office, 2 days working from home), depending on the successful client's location. However, due to the need to visit the office and meet with clients, the successful candidate will need to be based in the UK.

Receptional are an industry leading, multi award-winning team of creative and digital marketers. Specialising within the iGaming space, we work with well-known brands across the UK, Europe and North America, providing a range of services from one-off projects to multi-channel campaigns.

A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression. This is a company where you can build a career; we are long-term focused and reward great performance with clearly defined career progression paths. We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work/life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.

About the Role

Paid Search Managers are responsible for the day-to-day management of multiple Paid Search advertising campaigns for our larger agency clients. This position will work closely with the Paid Social, SEO, Creative, Content, and Data & Innovation teams to execute Paid Search and Display strategies across multiple key accounts within the iGaming sector. The role will involve incorporating AI-driven tools and workflows to enhance campaign efficiency, from ad copy creation to performance analysis. The role will be Paid Search focused; however, opportunity to learn wider platforms from a Social aspect will also be available.

Key Responsibilities

• Create and optimise paid search campaigns efficiently and increase conversions.
• Manage the day-to-day communication with clients, building and maintaining good working relationships.
• Ensure PPC best practices are implemented throughout all managed campaigns and for direct line reports.
• Use AI-powered tools (e.g. ChatGPT, Google Ads' Performance Max AI features, or proprietary automation tools) to streamline campaign creation, testing, and optimisation.
• Ensure that spend and performance are closely monitored against KPIs.
• Conduct daily checks on accounts to identify issues/opportunities.
• Apply machine learning insights and automated processes to improve ad relevance and reduce manual workload.
• Maintain professional certifications (e.g., Google Ads Certification).
• Stay up to date with industry trends and developments.
• Contribute to internal team meetings and other groups e.g., Focus Groups and culture initiatives.
• Provide clients with campaign insights and strategic advice.
• Provide campaign reporting, as per agreed client plans.
• Work with a Paid Media Account Director/Senior Paid Search Manager to develop strategy plans for your clients.
• Liaise with Platform partners e.g., Google, Facebook and/or LinkedIn strategists, as required.
• Stay informed about the latest advancements in generative AI and automation and identify how these can improve team efficiency and campaign performance.
• Contribute to refining internal processes that incorporate AI tools to improve accuracy, speed, and scalability.

Skills Knowledge and Expertise

Essential Skills:

• At least 3+ years' experience in paid search advertising, preferably agency-side.
• Have plenty of experience in campaign creation and management on Google Ads.
• Be able to manage client relationships and be capable of preparing client presentations.
• Have good campaign planning capabilities i.e., budgeting and forecasting.
• Be willing to contribute to Paid Search Audits & new business proposals.
• Be able to work independently/autonomously.
• Be numerate and analytical, with strong verbal and written communication skills.
• Comfortable adopting and experimenting with AI tools and automation software to improve campaign performance and reporting efficiency.
• Strong understanding of how AI is evolving within paid media, and ability to adapt strategies accordingly.
• Attend and contribute to internal team meetings and external client meetings.
• Contribute to team (sharing info and helping others) and share our agency values.
• Be willing to manage a Paid Search Exec/Consultant to support team & company growth.

Non-Essential Skills

• Able to train others internally.
• Maintain the agency relationships with partners e.g., Google, Facebook, Spotify, Pinterest, etc. as the main POC.
• Contribute to award entries and client case studies.
• B2B sector experience as we have a strong pipeline of B2B iGaming opportunities.
• Experience using AI for creative development (e.g. generating ad copy or landing page variants).
• Able to mentor junior team members on best practices for using AI in paid search.

Our Values and Benefits

The Benefits You Actually Care About: We know every agency says "free fruit and beer." But at Receptional, our benefits are built around something more meaningful: our five core values. These guide everything we do – from how we support each other, to how we grow as individuals and as a team.

• Transparent: Weekly all-agency meetings to keep you in the loop, company-wide quarterly business reviews, a clear pay framework and role progression through our skills matrix, yearly appraisals and weekly 1-2-1s, profit-related bonuses paid twice a year, split equally across the team.
• Forward-Thinking: Access to Mental Health first aiders, 6 paid-for counselling sessions per year, annual health checks and flu jabs, enhanced maternity & paternity pay, work abroad policy, strong employer pension contributions.
• Dynamic: Hybrid working (3 days in the office, 2 days from home), a modern Bedford HQ with table tennis, darts, and space to think, your Birthday off, cycle-to-work scheme, monthly rewards recognising those going above and beyond.
• Collaborative: Quarterly focus groups – your voice shapes how we work, whole-team away days (think axe throwing, canoeing, falconry...), team fundraising for our charity of the year, volunteering policy with 2 paid days off a year to support causes you care about, celebrations and cultural activities.
• Curious: A dedicated Training Academy with 40+ hours of learning a year, access to Industry events, peer mentoring, knowledge-sharing and personal development planning, a culture that encourages "why?" and "what if?".