At a Glance
- Tasks: Lead strategic link-building campaigns for top iGaming clients and mentor junior team members.
- Company: Join a fast-growing, award-winning agency with a supportive and ambitious culture.
- Benefits: Competitive salary, flexible working, and genuine investment in your professional development.
- Other info: Fast-paced environment with opportunities for career growth and recognition.
- Why this job: Make a real impact in a dynamic industry while developing your leadership skills.
- Qualifications: Proven experience in link-building and strong leadership abilities.
The predicted salary is between 33000 - 40000 £ per year.
We're the team iGaming operators turn to when growth matters most — and we're growing fast ourselves. At Receptional, you'll find colleagues who are bright, ambitious, and genuinely supportive. Specialists who do their best work together, sharing ideas, moving fast, and holding themselves to a high bar. Whether you're starting out or stepping up, you'll get genuine investment in your development through our internal academy, real variety in your work, and a direct impact on some of the biggest names in the industry. Competitive benefits, flexible working, and a team that has your back.
Link-building in iGaming is one of the most scrutinised and competitive outreach environments in digital marketing. Publishers are selective, budgets need to stretch, and the placements that genuinely move SEO performance take experience and persistence to secure. As a Senior Link-Building Outreach Specialist at Receptional you'll be leading from the front — owning complex client accounts, managing and developing direct reports, overseeing third-party spend, and helping shape the outreach strategy across the team. This is a step up from execution; you'll be expected to bring strategic thinking, commercial awareness, and the kind of expertise that junior team members can learn from.
Requirements
This is a senior outreach role with real leadership responsibility. You'll be running complex link-building campaigns for iGaming clients from end to end, while managing direct reports and contributing to the strategic direction of the Off-Page SEO team. The pace is fast, the client expectations are high, and you'll be expected to bring the kind of experience that sets the standard for the team around you. In practice, that looks like:
- Developing and owning strategic link-building plans across a portfolio of iGaming clients — from research and targeting through to placement and performance analysis
- Sourcing high-quality publications and websites aligned to each client's sector and objectives
- Crafting compelling outreach communications and negotiating placements within agreed budget parameters
- Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
- Monitoring third-party spend proactively — identifying overspend risks early and addressing them through effective negotiation
- Managing and developing your direct reports through regular 1-1s, SMART goal setting, performance reviews, and hands-on guidance
- Owning your client accounts end-to-end: transparent monthly updates, strategy sessions, KAM planning, and client meetings
- Presenting campaign insights and performance to clients and internal stakeholders with confidence
- Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans
Senior Link-Building Outreach Specialist (£33K - £40K DOE) in Bedford employer: Receptional
Receptional is an excellent employer that prioritises employee development and offers a vibrant work culture in Bedford. With a competitive salary and hybrid working options, you will have the opportunity to engage in live client campaigns from the outset, while benefiting from defined career pathways and comprehensive support for your professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Link-Building Outreach Specialist (£33K - £40K DOE) in Bedford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Receptional and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Receptional are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Receptional on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Receptional. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Link-Building Outreach Specialist (£33K - £40K DOE) in Bedford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Receptional. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Receptional:Show us that you’ve done your homework! In your application, briefly mention what you admire about Receptional’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Receptional
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Receptional will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Receptional, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
