At a Glance
- Tasks: Lead product marketing strategies and shape market narratives for innovative PropTech solutions.
- Company: Join Reapit, a pioneering tech provider transforming the estate agency landscape.
- Benefits: Enjoy flexible working, competitive salary, generous leave, and extensive learning opportunities.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make a real impact in a dynamic role that drives product success and customer engagement.
- Qualifications: Proven experience in B2B SaaS product marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives. In the United Kingdom and Ireland, Reapit’s market‑leading technology product suite provides estate and lettings agents with powerful tools covering sales, lettings, property management, block management, client accounts and analytics, underpinned by a robust, security infrastructure.
We are looking for a Manager, Product Marketing to lead how our products are positioned, launched, sold, and adopted in the UK market. This is a strategic leadership role with real ownership. You will shape our market narrative, build a modern product marketing engine, and ensure our customer‑facing teams can consistently articulate clear, differentiated value. You’ll lead a small product marketing team and work cross‑functionally with the product, sales and CSM teams to optimize execution of the go‑to‑market strategy.
What you’ll lead
- Market‑led positioning & differentiation: You will own UK product positioning, ensuring it is grounded in deep customer understanding, competitive intelligence, and market insight and that it clearly differentiates Reapit in a crowded PropTech landscape.
- Value‑led messaging & sales enablement: Ensure our value proposition is not just well written, but commercially effective. Build the messaging frameworks that power pitches, demos, proposals, and conversations.
- Customer base marketing (expansion & adoption): Work closely with the rest of the marketing team, sales and customer success to create expansion and adoption plays for our existing customer base.
- Product launches & GTM excellence: Lead UK go‑to‑market strategy for product and feature launches, including clear operational communications to customers.
- Thought leadership & category credibility: Help position Reapit as a trusted authority in the market by shaping product‑led thought leadership.
- Building a modern, AI‑enabled GTM brain: Bring a modern approach to product marketing using data, tooling, and AI where appropriate.
Your leadership role
This is a player–coach role. Lead, coach and develop a small UK product marketing team, within the global product marketing organisation. Set direction, standards and priorities for the function.
Who we’re looking for
- Proven experience in Product Marketing within B2B SaaS or technology environments.
- Experience in win/loss programs, competitive, customer and market intelligence, or revenue enablement.
- Strong background in positioning, messaging, and go‑to‑market strategy.
- Experience leading or mentoring others.
- Track record of partnering effectively with Product, Sales and Customer teams.
How you think and work
- Deeply customer‑centric: you seek insight, not assumptions.
- Commercially minded: you care about impact on revenue, adoption, growth and retention.
- Strategic but pragmatic: you can set direction and execute.
- Confident communicator who can influence without authority.
- Practitioner of modern PMM practices, including AI and data‑driven insight.
Nice to have
- Experience in PropTech.
- Experience working in Hubspot and Webflow.
What your impact and success looks like
- Reapit has a clear, differentiated UK product narrative that resonates with customers and sellers.
- Sales and Customer teams are visibly more confident selling value and differentiation.
- Product launches are disciplined, aligned, and adoption‑focused.
- Customer expansion motions are supported by strong product marketing.
- Product marketing is recognised internally as a strategic GTM partner.
What’s in it for you?
We operate a Flexible Working Policy and we would like for you to work from our London office 2-3 days per week. We’re offering the chance to really make a difference here at Reapit and the opportunity for personal growth is very real. You’ll feel part of a special team. You can expect a highly competitive salary and some great benefits, including:
- 5.5% employer pension contribution.
- 20 days annual leave (plus a day for your birthday) increasing by a day for every year worked (capped at 24 days).
- Business permitting, we’re closed over Christmas.
- Formal and in‑house training for your L&D plus access to Go1 – the world’s largest online learning library.
- Health benefits including Gym Flex, annual flu vaccinations and many others.
- Season ticket loan.
- Regular local and company‑wide social events.
We care about our industry and want it to become a more inclusive and diverse place to work. We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.
Manager, Senior Product Marketing employer: Reapit
Reapit is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to make a significant impact in the PropTech industry. With a strong focus on personal growth, competitive salaries, and comprehensive benefits, including flexible working arrangements and extensive learning opportunities, Reapit empowers its team members to thrive both professionally and personally. Located in London, employees enjoy a vibrant city atmosphere while being part of a supportive team that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Senior Product Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Reapit’s products and market position. Understand their unique selling points and think about how your skills can contribute to their goals. This will help you stand out and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to articulate your value proposition clearly and confidently. Think about how your past experiences align with what Reapit is looking for in a Manager, Senior Product Marketing. A strong narrative can make all the difference.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great opportunity to reiterate why you’d be a perfect fit for Reapit.
We think you need these skills to ace Manager, Senior Product Marketing
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Reapit's values and the specific role of Manager, Senior Product Marketing. Show us that you get what we're about!
Showcase Your Experience:Highlight your relevant experience in product marketing, especially within B2B SaaS or tech environments. Use concrete examples to demonstrate how you've successfully led product positioning and go-to-market strategies in the past.
Be Clear and Concise:We love clarity! Make sure your application is well-structured and easy to read. Avoid jargon unless it's industry-specific and relevant. Remember, we want to see your personality shine through while keeping it professional.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you're keen on joining the Reapit team!
How to prepare for a job interview at Reapit
✨Know Your Product Inside Out
Before the interview, dive deep into Reapit's product suite. Understand how each tool works and how they benefit estate agencies. This knowledge will help you articulate clear, differentiated value during your interview.
✨Showcase Your Market Insight
Be prepared to discuss the PropTech landscape and how Reapit stands out. Bring examples of competitive intelligence you've gathered in previous roles and how it influenced your marketing strategies. This will demonstrate your ability to shape market narratives.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific challenges in product marketing. Think of scenarios where you've successfully led product launches or improved sales enablement. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Your Leadership Style
As a player-coach, it's crucial to convey your leadership approach. Share experiences where you've mentored teams or collaborated cross-functionally. Highlight how you can inspire confidence in sales and customer success teams to sell value effectively.
