At a Glance
- Tasks: Lead product marketing strategies and shape market narratives for innovative PropTech solutions.
- Company: Join Reapit, a pioneering tech provider transforming the estate agency landscape.
- Benefits: Enjoy flexible working, competitive salary, generous leave, and extensive learning opportunities.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
- Why this job: Make a real impact in a dynamic role that drives product success and customer engagement.
- Qualifications: Proven experience in B2B SaaS product marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives. In the United Kingdom and Ireland, Reapit’s market‑leading technology product suite provides estate and lettings agents with powerful tools covering sales, lettings, property management, block management, client accounts and analytics, underpinned by a robust, security infrastructure.
We are looking for a Manager, Product Marketing to lead how our products are positioned, launched, sold, and adopted in the UK market. This is a strategic leadership role with real ownership. You will shape our market narrative, build a modern product marketing engine, and ensure our customer‑facing teams can consistently articulate clear, differentiated value. You’ll lead a small product marketing team and work cross‑functionally with the product, sales and CSM teams to optimize execution of the go‑to‑market strategy.
What you’ll lead
- Market‑led positioning & differentiation: You will own UK product positioning, ensuring it is grounded in deep customer understanding, competitive intelligence, and market insight and that it clearly differentiates Reapit in a crowded PropTech landscape.
- Value‑led messaging & sales enablement: Ensure our value proposition is not just well written, but commercially effective. Build the messaging frameworks that power pitches, demos, proposals, and conversations.
- Customer base marketing (expansion & adoption): Work closely with the rest of the marketing team, sales and customer success to create expansion and adoption plays for our existing customer base.
- Product launches & GTM excellence: Lead UK go‑to‑market strategy for product and feature launches, including clear operational communications to customers.
- Thought leadership & category credibility: Help position Reapit as a trusted authority in the market by shaping product‑led thought leadership.
- Building a modern, AI‑enabled GTM brain: Bring a modern approach to product marketing using data, tooling, and AI where appropriate.
Your leadership role
This is a player–coach role. Lead, coach and develop a small UK product marketing team, within the global product marketing organisation. Set direction, standards and priorities for the function.
Who we’re looking for
- Proven experience in Product Marketing within B2B SaaS or technology environments.
- Experience in win/loss programs, competitive, customer and market intelligence, or revenue enablement.
- Strong background in positioning, messaging, and go‑to‑market strategy.
- Experience leading or mentoring others.
- Track record of partnering effectively with Product, Sales and Customer teams.
How you think and work
- Deeply customer‑centric: you seek insight, not assumptions.
- Commercially minded: you care about impact on revenue, adoption, growth and retention.
- Strategic but pragmatic: you can set direction and execute.
- Confident communicator who can influence without authority.
- Practitioner of modern PMM practices, including AI and data‑driven insight.
Nice to have
- Experience in PropTech.
- Experience working in Hubspot and Webflow.
What your impact and success looks like
- Reapit has a clear, differentiated UK product narrative that resonates with customers and sellers.
- Sales and Customer teams are visibly more confident selling value and differentiation.
- Product launches are disciplined, aligned, and adoption‑focused.
- Customer expansion motions are supported by strong product marketing.
- Product marketing is recognised internally as a strategic GTM partner.
What’s in it for you?
We operate a Flexible Working Policy and we would like for you to work from our London office 2-3 days per week. We’re offering the chance to really make a difference here at Reapit and the opportunity for personal growth is very real. You’ll feel part of a special team. You can expect a highly competitive salary and some great benefits, including:
- 5.5% employer pension contribution.
- 20 days annual leave (plus a day for your birthday) increasing by a day for every year worked (capped at 24 days).
- Business permitting, we’re closed over Christmas.
- Formal and in‑house training for your L&D plus access to Go1 – the world’s largest online learning library.
- Health benefits including Gym Flex, annual flu vaccinations and many others.
- Season ticket loan.
- Regular local and company‑wide social events.
We care about our industry and want it to become a more inclusive and diverse place to work. We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.
Senior Product Marketing Manager employer: Reapit
Reapit is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer formal training opportunities and a flexible working policy, ensuring a healthy work-life balance. Our commitment to employee well-being is reflected in our generous benefits package, including 22 days of annual leave plus your birthday off, alongside engaging social events that make for a rewarding workplace experience.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reapit and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reapit are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reapit on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reapit. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reapit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reapit:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reapit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reapit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reapit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reapit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
