At a Glance
- Tasks: Lead the go-to-market strategy for a major product launch and drive market adoption.
- Company: Reapit, a leading tech provider for estate agencies with over 25 years of experience.
- Benefits: Flexible working, competitive salary, 22 days leave plus birthday off, and extensive training opportunities.
- Other info: Join a diverse team that values new ideas and fosters an inclusive workplace.
- Why this job: Shape how the market perceives our product and drive its success in a dynamic environment.
- Qualifications: 5-8 years in Product Marketing, strong storytelling skills, and a passion for customer insights.
The predicted salary is between 50000 - 65000 £ per year.
Reapit is the original end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents build relationships and grow their businesses for more than 25 years. Our technology empowers property professionals across Europe, the Middle East, Australia, and New Zealand to work with buyers, sellers, tenants, and landlords to deliver a dream home experience. Worldwide, over 78,000 agents across more than 15,000 branches use Reapit to run their businesses, manage properties, collect rent, engage clients, and provide outstanding customer service every time.
What you’ll be doing
- Reporting to the Director, Global Product Marketing, you’ll lead the go‑to‑market strategy for one of Reapit’s most strategic product launches, working within a dedicated cross‑functional go‑to‑market team to drive successful market launch and adoption.
- Own the go‑to‑market strategy for a major new product launch, including launch plans, milestones and readiness programmes.
- Coordinate internal and external launch activity across Product, Marketing, Sales and Customer teams.
- Define launch success metrics and continuously monitor, report and optimise performance.
- Develop the product positioning, messaging and value proposition for an emerging customer segment.
- Translate customer, competitor and market insights into compelling positioning and a differentiated commercial narrative.
- Build messaging frameworks that help Reapit stand out in a competitive market and ensure consistent execution across customer touchpoints.
- Partner with Growth Marketing and Product teams to develop programmes that drive adoption, activation, education and expansion.
- Become the expert on target customers, their challenges and buying behaviour, bringing the voice of the customer into product and marketing decisions.
- Develop buyer personas and customer journeys to inform product, marketing and sales activity.
- Equip Sales and Customer Success teams with pitch decks, battlecards, FAQs, messaging guides, demos and launch training materials.
- Lead the creation of launch assets, including web content, product pages, videos, blogs, customer stories, email campaigns and sales collateral.
- Act as a product evangelist internally and externally through presentations, webinars and launch communications.
Who we’re looking for
- 5–8+ years’ experience in Product Marketing within B2B SaaS environments.
- Proven experience leading end‑to‑end product launches and coordinating cross‑functional go‑to‑market activity.
- Experience repositioning products, entering new markets or building propositions for new customer segments.
- Strong understanding of product‑led growth principles and experience developing programmes that drive adoption, activation and customer growth.
- Exceptional positioning, messaging, storytelling and commercial narrative skills.
- Strong customer and market insight capability, including research, feedback loops, personas and customer journey mapping.
- Excellent project management, organisational and stakeholder management skills.
- Strong analytical capability and experience measuring launch, adoption and programme effectiveness.
- Excellent written and verbal communication skills, with the ability to translate product capability into clear customer value.
- Comfortable managing ambiguity, moving quickly and collaborating in a fast‑moving environment.
- A degree in Marketing, Business, Communications or a related discipline would be beneficial, but equivalent experience is equally valued.
What your impact and success looks like
- Within 1 month: Completed foundational customer, competitor and market research to support the go-to-market strategy. Developed the initial launch plan, milestones, readiness requirements and success measures. Drafted the core positioning, messaging framework and value proposition for the target customer segment.
- Within 3 months: Delivered integrated launch campaigns and supporting assets across digital, sales and customer channels. Enabled Sales and Customer Success teams with clear messaging, training and practical launch materials. Established ongoing customer feedback loops that inform product, marketing and roadmap decisions.
- Within 6 months: Established a differentiated market position and compelling commercial narrative for the product. Built measurable adoption programmes that improve activation, engagement and customer understanding. Supported the foundations for sustainable product‑led growth, with clear reporting on launch progress, campaign performance and market feedback.
What’s in it for you?
- We operate a Flexible Working Policy and would like you to work from our London office in Farringdon on a hybrid basis, 2-3 days a month.
- This is an opportunity to lead product marketing for a strategic Reapit product launch, shaping how the market understands the product and helping build the programmes that drive adoption and growth.
- You can expect a highly competitive package and some great benefits, including: 22 days annual leave plus a day for your birthday, increasing by a day for every year worked. Business permitting, we’re closed over Christmas and New Year to give you time back with friends and family. Formal and in‑house training for your learning and development, plus access to Go1 – the world’s largest online learning library. Regular local and companywide social events. Opportunity to participate in retail benefits and savings via our benefits partner, Zest!
We care about our industry and want it to become a more inclusive and diverse place to work. So, we’re driven by hiring not only by experience and relevance for the role, but also by shared values and the right attitudes and behaviours for success. We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all. We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.
Product Marketing Manager in London employer: Reapit
Reapit is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. With a strong emphasis on employee growth, we offer formal training opportunities and a flexible working policy, ensuring a healthy work-life balance. Our commitment to employee well-being is reflected in our generous benefits package, including 22 days of annual leave plus your birthday off, alongside engaging social events that make for a rewarding workplace experience.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
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We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Reapit from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Reapit specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Reapit
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Reapit, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Reapit you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Reapit that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Reapit, so think on your feet and don't hesitate to showcase your creativity!
