At a Glance
- Tasks: Lead product marketing strategies and shape market narratives for innovative PropTech solutions.
- Company: Join Reapit, a pioneering tech provider transforming the estate agency landscape.
- Benefits: Enjoy flexible working, competitive salary, generous leave, and extensive learning opportunities.
- Other info: Be part of a diverse team committed to inclusivity and professional growth.
- Why this job: Make a real impact in a dynamic role that drives product success and customer engagement.
- Qualifications: Proven experience in B2B SaaS product marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 € per year.
Reapit is the original, end‑to‑end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives. In the United Kingdom and Ireland, Reapit’s market‑leading technology product suite provides estate and lettings agents with powerful tools covering sales, lettings, property management, block management, client accounts and analytics, underpinned by a robust, security infrastructure.
What You’ll Be Doing
We are looking for a Senior Manager Product Marketing to lead how our products are positioned, launched, sold, and adopted in the UK market. This is a strategic leadership role with real ownership. You will shape our market narrative, build a modern product marketing engine, and ensure our customer‑facing teams can consistently articulate clear, differentiated value. You’ll lead a small product marketing team and work cross‑functionally with the product, sales and CSM teams to optimise execution of the go‑to‑market strategy.
What You’ll Lead
- Market‑led positioning & differentiation: You will own UK product positioning, ensuring it is grounded in deep customer understanding, competitive intelligence, and market insight and that it clearly differentiates Reapit in a crowded PropTech landscape.
- Value‑led messaging & sales enablement: Ensure our value proposition is not just well written, but commercially effective. Build the messaging frameworks that power pitches, demos, proposals, and conversations.
- Customer base marketing (expansion & adoption): Work closely with the rest of the marketing team, sales and customer success to create expansion and adoption plays for our existing customer base.
- Product launches & GTM excellence: Lead UK go‑to‑market strategy for product and feature launches, including clear operational communications to customers.
- Thought leadership & category credibility: Help position Reapit as a trusted authority in the market by shaping product‑led thought leadership.
- Building a modern, AI‑enabled GTM brain: Bring a modern approach to product marketing using data, tooling and AI where appropriate.
Your leadership role
Player‑coach role. Lead, coach and develop a small UK product marketing team, within the global product marketing organisation. Set direction, standards and priorities for the function.
Who We're Looking For
- Proven experience in Product Marketing within B2B SaaS or technology environments.
- Experience in win/loss programmes, competitive, customer and market intelligence, or revenue enablement.
- Strong background in positioning, messaging and go‑to‑market strategy.
- Experience leading or mentoring others (formal people leadership).
- Track record of partnering effectively with Product, Sales and Customer teams.
How You Think And Work
- Deeply customer‑centric: you seek insight, not assumptions.
- Commercially minded: you care about impact on revenue, adoption, growth and retention.
- Strategic but pragmatic: you can set direction and execute.
- Confident communicator who can influence without authority.
- Practitioner of modern PMM practices, including AI and data‑driven insight.
Nice to have
- Experience in PropTech.
- Experience working in HubSpot and Webflow.
What Your Impact And Success Looks Like
- Reapit has a clear, differentiated UK product narrative that resonates with customers and sellers.
- Sales and Customer teams are visibly more confident selling value and differentiation.
- Product launches are disciplined, aligned, and adoption‑focused.
- Customer expansion motions are supported by strong product marketing.
- Product marketing is recognised internally as a strategic GTM partner, not a service function.
What’s in it for you? Benefits
- Flexible Working Policy – work from our London office 2‑3 days per week.
- A highly competitive salary and benefits, including 5.5% employer pension contribution.
- 20 days annual leave (plus a day for your birthday, increasing by a day for every year worked, capped at 24 days).
- Business permitting, we’re closed over Christmas.
- Formal and in‑house training for your L&D plus access to Go1 – the world’s largest online learning library.
- Health benefits including Gym Flex, annual flu vaccinations and many others.
- Season ticket loan.
- Regular local and companywide social events, including Tucker Thursday – mouth‑watering cuisine delivered straight to the office once a month.
- Opportunity to participate in retail benefits and savings via our Benefits partner, Benni.
We care about our industry and want it to become a more inclusive and diverse place to work. We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.
Senior Manager Product Marketing in Harrow employer: Reapit
Reapit is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible working arrangements from our London office. With a strong focus on employee growth through formal training and access to extensive learning resources, we empower our team members to thrive in their careers while enjoying competitive benefits, including generous annual leave and health perks. Join us to be part of a forward-thinking company that values innovation and collaboration in the PropTech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager Product Marketing in Harrow
✨Tip Number 1
Get to know the company inside out! Research Reapit’s products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your experience in product marketing. Make sure to showcase how you can add value to their team.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and keep you top of mind as they make their decision.
We think you need these skills to ace Senior Manager Product Marketing in Harrow
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager Product Marketing role. Highlight your experience in product marketing, especially in B2B SaaS or tech environments, and show how your skills align with Reapit's needs.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact. Use metrics where possible to illustrate how you’ve influenced product positioning, messaging, or go-to-market strategies in previous roles.
Be Authentic:Let your personality shine through in your application. We want to see who you are beyond your professional experience. Share your passion for product marketing and how you can contribute to Reapit's mission of empowering estate agencies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re genuinely interested in joining our team at Reapit!
How to prepare for a job interview at Reapit
✨Know Your Product Inside Out
Before the interview, dive deep into Reapit's product suite. Understand how each tool works and how they benefit estate agencies. This knowledge will help you articulate clear, differentiated value during your discussions.
✨Showcase Your Market Insight
Be prepared to discuss the PropTech landscape and how Reapit stands out. Bring examples of competitive intelligence and customer insights that can influence product positioning. This will demonstrate your strategic thinking and market awareness.
✨Prepare for Scenario-Based Questions
Expect questions about how you would handle specific challenges in product marketing. Think of scenarios where you've successfully led product launches or improved sales enablement. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Emphasise Collaboration Skills
Since this role involves working cross-functionally, highlight your experience collaborating with product, sales, and customer success teams. Share examples of how you've built strong relationships and driven results through teamwork.
