At a Glance
- Tasks: Drive B2B performance marketing with hands-on management of paid acquisition channels.
- Company: Join Reap, a fast-growing fintech startup revolutionising financial connectivity.
- Benefits: Flexible remote work, insurance coverage, and a stipend for your remote setup.
- Other info: Innovative culture that encourages learning and experimentation with AI tools.
- Why this job: Make a real impact in a high-performance role with visible results.
- Qualifications: 5+ years in B2B paid acquisition with proven success in managing large budgets.
The predicted salary is between 60000 - 66000 £ per year.
About Reap
Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement. Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services from issuing Visa cards to facilitating cross-border payments. Backed by leading investors including Acorn Pacific, Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.
Why Reap?
This is a pure performance seat. You'll own a paid budget that scales into six figures monthly at ramp, released in monthly tranches against hard cost-per-lead gates: hit your numbers and the next tranche unlocks and grows; miss them and spend holds while we fix it together. Two motions: high-volume self-serve signups for our corporate card product (fast feedback loops, days to signal) and named-account campaigns for our embedded-finance platform (longer cycles, pipeline-measured). Every dollar is tied to a lead-and-gross-profit forecast. Leadership here funds what performs - the ceiling on your budget is your own ROAS. A working foundation is already live - first-party tracking, bot filtering, cleaned funnels, agencies mid-flight, playbooks from one of the industry's best-performing B2B teams - and a leadership team that has pre-approved scaling budgets wherever ROAS is positive. You'll turn that into the in-house engine behind one of the fastest-growing card platforms in the world, with your results visible in company gross profit, reviewed weekly, in public.
What this role is NOT
- Not a generalist marketing role. No brand strategy, no content calendars, no social media management, no event planning - we have owners for all of that.
- Not a "manage the agency" role. Agencies run alongside you for the first months; you out-execute them and take the engine in-house.
- Not a reporting-up role. You build, you launch, you optimize, you kill. Hands in the platforms daily. If your last role was mostly strategy decks and standups, this will be a bad fit - and the interview will show it fast.
What You'll Own
- The full paid stack, hands-on: Google Ads (Search, PMax, scripts), Meta, LinkedIn Campaign Manager, Reddit, programmatic - structure, budgets, bids, creative testing, and the honest read on what's working.
- Unit economics: marginal vs blended CPL by channel, CAC per activated account, payback windows, ROAS reported against revenue data - not platform dashboards.
- Measurement infrastructure: GTM, GA4, server-side/first-party tracking, UTM discipline, conversion events specced end-to-end into HubSpot; you'll query campaign data yourself (SQL against our warehouse / Metabase).
- Traffic quality: bot and fake-lead filtering, disposable-email exclusion, honest lead-quality feedback loops with sales - we optimize on real humans only.
- Automation: rules, scripts, and workflow automation (n8n / Make / Zapier) for bid management, budget pacing, anomaly alerts, and reporting pipelines - plus AI-native creative and analysis workflows as standard.
- ABM execution: intent-data tooling (6sense or equivalent), target-account list orchestration, engagement-qualified handoff to sales.
- Incrementality: holdout groups, geo splits, and lift tests - proving ads caused the revenue, not just touched it.
- Competitor-intel-driven search: negative-keyword and competitor-query strategy, plugged into our Semrush / SE Ranking stack.
What you bring
- 5+ years of hands-on B2B paid acquisition; you've personally deployed $1M+ cumulative and run $50K+ months on accounts you owned - and you can show the accounts or the numbers.
- Proof you've bent a curve: at least one story of taking a channel's CPL or CAC materially down through structural work (account rebuild, bid strategy, audience architecture, creative system) - with before/after figures.
- Attribution literacy: you know why the platform number and the CRM number disagree, and which one you pay bonuses on.
- Fluency across 8+ tools you can name and explain without hesitation.
- An experimenter's kill discipline: fast test cycles, pre-defined kill triggers, no sunk-cost romance.
- Comfort with SQL and spreadsheets as first instruments, AI as a force multiplier.
Nice to Have
- Fintech, payments, SaaS or crypto/web3 audiences; Emerging-market scaling (LATAM, SEA); 6sense specifically.
Why You'll Love it Here
- A high-impact role in a rapidly growing fintech startup.
- Flexible hybrid/remote work environment with a global, collaborative team.
- Insurance coverage after probation.
- Reap Card stipend and remote setup allowance.
- Use of AI tools at work - and the space to learn, experiment, and grow with them.
- A culture of innovation, inclusion, and continuous learning.
B2B Performance Marketing Manager employer: Reap
Reap is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Remote Forward-Deployed Engineer role. With a focus on employee growth, we offer extensive training and development opportunities, ensuring you can thrive in your career while working with cutting-edge fintech solutions. Our remote setup allows for flexibility, enabling you to engage with clients across EMEA seamlessly, all while being part of a supportive team dedicated to making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reap and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reap are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reap on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reap. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reap. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reap:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reap’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reap
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reap will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reap, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
