Marketing CRM Lead

We’re Hiring: Head of Marketing Location : London, UK
Nadja Swarovski (Chairwoman and Creative Director) & Rupert Adams (Managing
Employment Type : Full-Time, Permanent

Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside
celebrate craftsmanship, sustainability, and timeless style for empowered women.

We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all
This individual will lead our global marketing strategy,
oversee brand storytelling and campaign execution, and drive measurable growth across digital
Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets.
Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.

7+ years of senior marketing experience in luxury fashion or lifestyle.
~ Strong background in brand development, campaign production, and digital performance.
~ Experience leading photoshoots, videography, and creative content creation.
~ Excellent aesthetic judgment, strategic thinking, and executional drive.
~ Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.

Background in PR, retail marketing, and international expansion.
• Familiarity with seasonal selling cycles and wholesale marketing.

Head of Marketing – Candidate
Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.