Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global marketing strategy and oversee brand storytelling for a luxury womenswear brand.
- Company: Really Wild Clothing blends countryside charm with urban sophistication in British heritage fashion.
- Benefits: Enjoy a full-time role with opportunities for creativity and leadership in a dynamic environment.
- Why this job: Join a brand that values craftsmanship and sustainability while making a real impact in luxury fashion.
- Qualifications: 7+ years in senior marketing roles, especially in luxury fashion or lifestyle, with strong digital skills.
- Other info: Work closely with industry leaders and contribute to exciting events and campaigns.
The predicted salary is between 43200 - 72000 £ per year.
We’re Hiring: Head of Marketing
Location: London, UK
Reports to: Nadja Swarovski (Chairwoman and Creative Director) & Rupert Adams (Managing Director)
Employment Type: Full-Time, Permanent
About Us: Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside charm with urban sophistication. Known for luxurious tweeds, Liberty silks, and fine tailoring, we celebrate craftsmanship, sustainability, and timeless style for empowered women.
The Role: We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all platforms and international markets. This individual will lead our global marketing strategy, oversee brand storytelling and campaign execution, and drive measurable growth across digital and physical touchpoints.
Key Responsibilities:
- Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
- Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
- Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
- Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets.
- PR, Influencer & Events: Cultivate relationships with key editors, influencers, stylists, and aligned luxury partners. Oversee boutique activations, seasonal events, and participation in country sporting, equestrian, and lifestyle fairs.
- Retail & Wholesale Support: Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
- Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.
Candidate Profile:
- 7+ years of senior marketing experience in luxury fashion or lifestyle.
- Strong background in brand development, campaign production, and digital performance.
- Experience leading photoshoots, videography, and creative content creation.
- Excellent aesthetic judgment, strategic thinking, and executional drive.
- Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.
Desirable:
- Background in PR, retail marketing, and international expansion.
- Familiarity with seasonal selling cycles and wholesale marketing.
Next Steps:
To apply, please submit your application via LinkedIn or email your CV and cover letter to recruitment@reallywildclothing.com with the subject line: Head of Marketing – Candidate Submission. Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.
Head of Marketing (London Area) employer: Really Wild Clothing
Contact Detail:
Really Wild Clothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (London Area)
✨Tip Number 1
Network with professionals in the luxury fashion industry, especially those who have experience in marketing roles. Attend relevant events or webinars to connect with potential colleagues and industry leaders who can provide insights or referrals.
✨Tip Number 2
Familiarise yourself with Really Wild Clothing's brand values and recent campaigns. This will not only help you understand their marketing approach but also allow you to discuss how your experience aligns with their vision during interviews.
✨Tip Number 3
Prepare a portfolio showcasing your previous marketing campaigns, particularly those that demonstrate your ability to drive growth in luxury fashion or lifestyle brands. Highlight any successful digital marketing strategies you've implemented.
✨Tip Number 4
Stay updated on current trends in digital marketing and luxury fashion. Being knowledgeable about the latest tools and platforms will show your commitment to innovation and your readiness to lead marketing strategies effectively.
We think you need these skills to ace Head of Marketing (London Area)
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Really Wild Clothing's brand ethos. Familiarise yourself with their heritage, product offerings, and target audience. This will help you tailor your application to reflect their values.
Craft a Tailored Cover Letter: Your cover letter should specifically address the role of Head of Marketing. Highlight your relevant experience in luxury fashion and how it aligns with the company's goals. Use examples from your past roles to demonstrate your strategic leadership and campaign execution skills.
Showcase Your Achievements: In your CV, focus on quantifiable achievements that relate to the responsibilities outlined in the job description. For instance, mention successful campaigns you've led, growth metrics you've achieved, or innovative strategies you've implemented in previous roles.
Proofread and Format: Ensure your application is free from typos and grammatical errors. Use a clean, professional format for your CV and cover letter. A well-organised application reflects your attention to detail, which is crucial for a marketing leadership role.
How to prepare for a job interview at Really Wild Clothing
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare to discuss specific examples of past campaigns you've led, focusing on how they align with brand heritage and future ambitions.
✨Highlight Your Creative Leadership
You'll be overseeing asset production, so be ready to talk about your experience in leading photoshoots and videography. Share insights into your creative process, including how you manage model casting and agency coordination to ensure high-quality content.
✨Understand the Luxury Market
Given the brand's focus on luxury fashion, it's essential to convey your deep understanding of luxury audiences and countryside lifestyle. Research Really Wild Clothing's positioning and be prepared to discuss how your background aligns with their values and target market.
✨Prepare for Team Leadership Questions
As you'll be leading a small in-house team, expect questions about your leadership style and how you manage relationships with agencies and freelancers. Think of examples that showcase your ability to track KPIs and report on campaign performance effectively.
