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For Companies At a Glance
- Tasks: Create and scale high-converting ad campaigns while leading a creative team.
- Company: Dynamic remote company focused on high-volume lead generation.
- Benefits: Flexitime, remote work, and competitive salary.
- Why this job: Join a fast-paced environment with no red tape and massive budgets.
- Qualifications: Experience in scaling lead gen campaigns and creating direct-response ads.
- Other info: Opportunity to work with a dedicated design team and drive impactful results.
The predicted salary is between 44000 - 55000 ÂŁ per year.
We are running highly profitable, high-volume lead generation campaigns (currently scaling past ÂŁ80k/day in spend). To maintain and push this scale, we need an elite Performance Marketer who is equal parts Media Buyer and Creative Strategist.
You won’t just be managing bids and budgets - you will be the architect of our ad creatives. You will ideate direct-response concepts, write the hooks, brief our design team, launch the campaigns, and relentlessly analyse the data to scale the winners. If you know how to build an ad that stops the scroll and how to scale that ad to £30k/day without breaking the CPL, this is your sandbox.
What you’ll do
- Creative Strategy & Ideation: Engineer high-converting concepts, angles, and hooks. You understand marketing psychology (authority bias, urgency, loss aversion) and how to translate it into scroll-stopping statics, GIFs, and videos.
- Direct the Design Team: Turn your concepts into crystal-clear performance briefs for our designers and video editors. You will guide them on visual hierarchy, pacing, and direct-response best practices.
- Manage and Scale Budgets: Own the daily execution of paid campaigns across Meta, Google (Search/PMax), and TikTok. You will dictate the bidding strategies, budget pacing, and audience targeting.
- The Creative Feedback Loop: Analyse creative performance daily. You know how to read Thumb-Stop Ratios, CTRs, and Conversion Rates to tell the design team exactly what micro-element to tweak for the next iteration.
- Copywriting: Write compelling, high-converting primary text, headlines, and search copy that aligns perfectly with the visual creative and landing page experience.
- Testing Velocity: Maintain a ruthless, high-volume testing pipeline. You should be launching 5–10 new creative concepts or iterations weekly to constantly beat the control ad.
What success looks like
- A Winning Creative Pipeline: You build a machine where ideas flow seamlessly from your brain to the design team, into the ad account, and result in scalable winners.
- Profitable Scale: You confidently push daily spend higher across platforms while keeping the Cost Per Lead (CPL) strictly within our target KPIs.
- Data-Driven Iteration: You never guess. You know exactly why a creative worked or failed, and your next brief to the design team reflects that exact data.
What we’re looking for
- The “Hybrid” Skillset: Proven experience scaling high-volume lead gen campaigns (£5k–£10k+ per day) and a portfolio of direct-response creatives you conceptualised.
- Direct Response DNA: You understand what makes people click. You aren’t interested in “brand awareness” or “pretty” ads; you care about ads that convert cold traffic into qualified leads.
- Platform Mastery: Deep, technical expertise in Meta Ads Manager, Google Ads, and TikTok Ads.
- Briefing & Leadership: You have experience managing or collaborating closely with graphic designers and video editors, speaking to them in terms of performance metrics.
- Analytical Rigor: You live in the data. You are highly proficient with platform analytics, tracking pixels, CAPI, and GA4 to ensure downstream lead quality is tracked.
Why this role is different
No red tape, no low-budget constraints, and no clients to please. You will be working in-house on a highly lucrative, fast-moving lead gen offer with a massive budget and a dedicated design team at your disposal.
How to apply
- A brief note explaining the largest daily budget you’ve managed profitably.
- Crucial: Examples of ad creatives (statics or videos) that you conceptualised and scaled. Tell us the angle you were testing and why it worked.
- Screenshots of Ads Manager dashboards showing your ability to manage high-volume spend and CPL (feel free to blur sensitive info).
Job Type: Full-time
Pay: ÂŁ44,000.00-ÂŁ55,000.00 per year
Benefits: Flexitime, Work from home
Work Location: Remote
Performance Media Buyer employer: Really Simple PPC
Contact Detail:
Really Simple PPC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Media Buyer
✨Tip Number 1
Get your portfolio ready! Showcase those killer ad creatives you've conceptualised and scaled. Make sure to highlight the angles you tested and why they worked – this will grab our attention!
✨Tip Number 2
Network like a pro! Connect with other performance marketers on LinkedIn or in relevant online communities. Share insights, ask questions, and don’t be shy about showing off your expertise.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you’ve used metrics to optimise campaigns and scale budgets effectively. We love data-driven decision-makers!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our team and ready to dive into the world of high-volume lead generation.
We think you need these skills to ace Performance Media Buyer
Some tips for your application 🫡
Show Off Your Creative Side: When you're applying, make sure to highlight your best ad creatives. We want to see the concepts you’ve come up with and how they performed. Don’t just tell us about them; show us why they worked!
Be Data-Driven: We love numbers! Include screenshots of your Ads Manager dashboards to demonstrate your ability to manage high-volume budgets. Show us how you kept the Cost Per Lead (CPL) in check while scaling up.
Tailor Your Application: Make your application personal. Reference specific experiences that align with our job description. We’re looking for that hybrid skillset, so let us know how your background fits the bill!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Really Simple PPC
✨Know Your Numbers
Before the interview, brush up on your metrics. Be ready to discuss your experience with managing daily budgets and how you’ve scaled campaigns profitably. Having specific figures at your fingertips will show that you’re data-driven and results-oriented.
✨Showcase Your Creative Process
Prepare to talk about your creative strategy in detail. Bring examples of ad creatives you've conceptualised and explain the thought process behind them. Highlight how you used marketing psychology to craft compelling hooks that convert.
✨Master the Platforms
Make sure you’re well-versed in Meta Ads Manager, Google Ads, and TikTok Ads. Be ready to discuss your technical expertise and how you’ve leveraged these platforms to achieve high-volume lead generation. This will demonstrate your platform mastery.
✨Communicate with Clarity
Practice how you would brief a design team. Use clear performance metrics and articulate what you need from them to create effective ads. This shows you can lead and collaborate effectively, which is crucial for this role.