Strategy Director

An independent, award-winning and rapidly growing sports and entertainment creative agency, this company is led by a team of seasoned industry professionals who are on a mission to disrupt conventional marketing practices. They blend strategic thinking with creativity, delivering powerful, integrated campaigns for both established and challenger brands.

With an impressive portfolio of clients and a commitment to delivering high-quality work, they focus on making a meaningful impact in the sports and entertainment sectors. Their innovative approach to marketing is built on collaboration, insight, and a deep understanding of consumer behaviours, making them one of the most exciting agencies to work with in the industry.

The agency believes in the power of sports to inspire, transform, and change lives. They are proud to support initiatives that promote positive social change through the medium of sport, and they encourage a dynamic, collaborative environment where every team member plays a pivotal role.

We are seeking a Strategy Director who can take ownership of the strategic function and elevate the agency’s creative output. This is a senior, hands-on position for a confident, ambitious strategist who has a background in integrated creative strategy - not limited to traditional advertising but extending to content, social media, experiential, and earned media.

The ideal candidate will lead the strategic direction of client campaigns, creating strong strategic foundations that inform and drive creative execution. They’ll be expected to take ownership of briefs, offering insights that lead to innovative solutions and building compelling narratives that excite clients and inspire the internal team.

This is a leadership role within the agency, where the Strategy Director will have the autonomy to shape the strategic direction of client work, whilst also being involved in the hands-on execution of key campaigns. They will be responsible for managing relationships with senior clients, collaborating with internal teams, leading pitches, and ensuring the agency’s strategic output aligns with its creative vision.

What will you be doing?

• Strategic Leadership: Take full ownership of the agency’s strategic direction, driving creative and business solutions across integrated campaigns.
• Client Relationships: Manage and nurture key relationships with senior clients, collaborating closely with client leadership and creative teams to align on strategy and objectives.
• Campaign Strategy: Develop creative strategic platforms for client campaigns across content, social media, experiential, earned media, and partnerships.
• Pitch Leadership: Lead the strategic development of pitches, ensuring creative briefs are compelling and strategically sound.
• Insight Generation: Use a blend of qualitative and quantitative data to extract key insights, informing creative strategy and campaign execution.
• Thought Leadership: Contribute to the agency’s growth by establishing a strong strategic presence both within the agency and the broader industry, including engaging in thought leadership initiatives.
• Collaborative Thinking: Work closely with other departments and leadership to ensure strategic alignment across all creative and business functions.

What skills and experience are we looking for?

• Proven Experience in Creative Strategy: Extensive experience in creating integrated strategies across a variety of channels, including content, social, experiential, PR, and earned media.
• Strategic Leadership: Comfortable taking ownership of the strategic function and influencing key decisions, with a focus on hands-on involvement in developing creative strategies.
• Deep Understanding of Consumer Behaviour: Strong ability to pull insights from various data sources to understand consumer motivations and craft campaigns that resonate on an emotional level.
• Brand & Partnership Strategy: Experience in crafting and executing strategies for brand campaigns, sponsorships, and partnerships, especially within the sports and entertainment sectors.
• Collaborative & Client-Facing: Experience managing senior client relationships and collaborating with multidisciplinary teams to deliver on creative and business goals.
• Creative Thinker: A strategist who can think beyond traditional advertising and push boundaries to deliver innovative, engaging campaigns that achieve measurable results.
• Experience in Sports Marketing: While a background in sports marketing is not essential, a strong understanding of how to leverage sports as a cultural and emotional driver within campaigns is a must.

Who we’re looking for:

• A Confident, Hands-On Leader: The ideal candidate is comfortable taking ownership of strategic work and driving it independently, with a high level of confidence and conviction in their creative direction.
• Versatile Strategist: A creative strategist with experience across multiple channels and a keen understanding of how integrated strategies come together to achieve business and brand objectives.
• Collaborative and Influential: A team player who can lead by example, build relationships with clients, and inspire colleagues, all while working closely with leadership to elevate the agency’s creative and strategic output.
• Ambitious & Forward-Thinking: A strategist who is ambitious, driven by growth, and eager to leave a lasting mark on the agency and the industry.
• Passionate About Creative Excellence: A passion for creating innovative, high-quality work that drives cultural relevance and stands out in a competitive market.

Why join us?

As Strategy Director, you’ll have the autonomy to shape the agency’s strategic direction, influencing both client relationships and creative outcomes. You’ll work in a dynamic, fast-paced environment where your ideas are valued, and you’ll have the opportunity to collaborate with a diverse, talented team of professionals.

This role offers creative freedom to lead on innovative strategies, pushing boundaries with your ideas while contributing to campaigns that make a real impact in the sports and entertainment industry. You’ll create culturally relevant work that resonates deeply with both audiences and clients, driving meaningful conversations and change.

Salary: £70,000 - £90,000

Location: Hybrid (London-based with flexibility)

If you are a confident, hands-on strategist with a passion for creative excellence and a desire to make an impact in the sports marketing space, get in touch!

We are an equal opportunities employer. We value inclusivity and diversity, truly believing it creates a better working world. We love to see applicants of all different backgrounds and hire based on skills and business need. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. If you require any reasonable accessibility support, please email us.