At a Glance
- Tasks: Craft innovative strategies for consumer brands and lead impactful campaigns.
- Company: Award-winning PR agency with a focus on creativity and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Inclusive workplace valuing diverse backgrounds and perspectives.
- Why this job: Shape culturally relevant narratives and make a real impact in the consumer landscape.
- Qualifications: Experience in PR or integrated agency, strong storytelling skills, and consumer insight knowledge.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Hybrid – 3 days in office)
Salary: £60,000 – £75,000 (depending on experience)
The Opportunity
We’re working with a highly awarded, creatively-led PR agency to find a Senior Strategist to strengthen its consumer strategy capability. This is a hands-on role for a strategist who understands how brands earn attention today - through culturally relevant thinking, strong narratives and creative ideas designed to travel across earned media, content, social and real-world experiences. You’ll work closely with account leaders, creatives and clients to shape the strategic foundations of integrated campaigns across FMCG, lifestyle, tech, travel and other consumer sectors.
The Role
As Senior Strategist, you’ll take briefs from initial problem to clear, compelling strategic direction - uncovering insight, framing the challenge and helping unlock creative ideas that cut through. You’ll be closely involved in both campaign and pitch work, helping ensure every idea is rooted in strong thinking, cultural relevance and a clear understanding of consumer behaviour. This is not a pure planning role or a department head position - it’s about being in the work, elevating it, and making it sharper, braver and more effective.
What You’ll Be Doing
- Develop earned-first creative strategies for consumer brands across multiple sectors
- Translate insight into clear strategic platforms, narratives and creative briefs
- Lead strategic thinking across integrated campaigns spanning PR, content, social, experiential and partnerships
- Use cultural, behavioural and data-led insight to inform ideas that resonate emotionally and commercially
- Collaborate closely with creative and account teams to shape campaign direction and execution
- Play a key role in pitch strategy, from framing the problem to articulating the creative approach
- Present strategy confidently to clients, helping guide and challenge thinking where appropriate
- Contribute to the agency’s strategic voice through internal inspiration and thought leadership
Who You Are
- An experienced Senior Strategist (or strong Strategist ready to step up) from a PR, creative or integrated agency environment
- Deeply interested in consumer culture, behaviour and how brands stay relevant in today’s landscape
- Experienced working across earned media, PR, social, content and experiential - not limited to traditional advertising models
- Strong at turning insight into ideas and ideas into compelling stories
- Confident and credible in client-facing situations
- Collaborative, curious and motivated by improving the quality of creative output
Why Join?
- Influence culturally relevant, earned-first work for well-known consumer brands
- High creative standards with real autonomy and trust
- A collaborative, multi-disciplinary environment where strategy genuinely shapes the work
- Clear opportunity to grow and develop as a senior strategic voice within the agency
Salary: £60k-£75k
We are an equal opportunity employer. We value inclusivity and diversity, believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience. Qualified applicants will receive consideration for employment without regard to age, disability, gender perception or identity, marital status, pregnancy or maternity, race or ethnicity, religion or belief, sex, or sexual orientation. If you require any accessibility support, please let us know how we can improve your experience.
Senior Strategist - Consumer PR / Earned Media Specialist employer: Realise Talent
Join a highly awarded, creatively-led PR agency in London that champions cultural relevance and innovative thinking. With a collaborative work culture and a commitment to inclusivity, you'll have the autonomy to influence impactful campaigns for renowned consumer brands while enjoying clear opportunities for professional growth as a senior strategic voice within the agency.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist - Consumer PR / Earned Media Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Realise Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Realise Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Realise Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Realise Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Strategist - Consumer PR / Earned Media Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Realise Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Realise Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Realise Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Realise Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Realise Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Realise Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
