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For Companies At a Glance
- Tasks: Craft innovative strategies for consumer brands and lead impactful campaigns.
- Company: Award-winning PR agency with a focus on creativity and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape culturally relevant narratives and make a real impact in the consumer landscape.
- Qualifications: Experience in PR or integrated agency, strong storytelling skills, and consumer insight knowledge.
- Other info: Inclusive workplace valuing diverse backgrounds and perspectives.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Hybrid – 3 days in office)
Salary: £60,000 – £75,000 (depending on experience)
The Opportunity
We’re working with a highly awarded, creatively-led PR agency to find a Senior Strategist to strengthen its consumer strategy capability. This is a hands-on role for a strategist who understands how brands earn attention today - through culturally relevant thinking, strong narratives and creative ideas designed to travel across earned media, content, social and real-world experiences. You’ll work closely with account leaders, creatives and clients to shape the strategic foundations of integrated campaigns across FMCG, lifestyle, tech, travel and other consumer sectors.
The Role
As Senior Strategist, you’ll take briefs from initial problem to clear, compelling strategic direction - uncovering insight, framing the challenge and helping unlock creative ideas that cut through. You’ll be closely involved in both campaign and pitch work, helping ensure every idea is rooted in strong thinking, cultural relevance and a clear understanding of consumer behaviour. This is not a pure planning role or a department head position - it’s about being in the work, elevating it, and making it sharper, braver and more effective.
What You’ll Be Doing
- Develop earned-first creative strategies for consumer brands across multiple sectors
- Translate insight into clear strategic platforms, narratives and creative briefs
- Lead strategic thinking across integrated campaigns spanning PR, content, social, experiential and partnerships
- Use cultural, behavioural and data-led insight to inform ideas that resonate emotionally and commercially
- Collaborate closely with creative and account teams to shape campaign direction and execution
- Play a key role in pitch strategy, from framing the problem to articulating the creative approach
- Present strategy confidently to clients, helping guide and challenge thinking where appropriate
- Contribute to the agency’s strategic voice through internal inspiration and thought leadership
Who You Are
- An experienced Senior Strategist (or strong Strategist ready to step up) from a PR, creative or integrated agency environment
- Deeply interested in consumer culture, behaviour and how brands stay relevant in today’s landscape
- Experienced working across earned media, PR, social, content and experiential - not limited to traditional advertising models
- Strong at turning insight into ideas and ideas into compelling stories
- Confident and credible in client-facing situations
- Collaborative, curious and motivated by improving the quality of creative output
Why Join?
- Influence culturally relevant, earned-first work for well-known consumer brands
- High creative standards with real autonomy and trust
- A collaborative, multi-disciplinary environment where strategy genuinely shapes the work
- Clear opportunity to grow and develop as a senior strategic voice within the agency
Salary: £60k-£75k
We are an equal opportunity employer. We value inclusivity and diversity, believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience. Qualified applicants will receive consideration for employment without regard to age, disability, gender perception or identity, marital status, pregnancy or maternity, race or ethnicity, religion or belief, sex, or sexual orientation. If you require any accessibility support, please let us know how we can improve your experience.
Senior Strategist - Consumer PR / Earned Media Specialist employer: Realise Talent
Contact Detail:
Realise Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - Consumer PR / Earned Media Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opportunity!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your strategic thinking. When you’re in interviews, use real examples to demonstrate how you’ve tackled challenges and delivered results in past roles.
✨Tip Number 3
Be prepared to chat about culture! As a Senior Strategist, understanding consumer behaviour is key. Brush up on current trends and think about how they relate to the brands you’re interested in. This will help you stand out in interviews and show you’re in tune with the market.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are excited about joining us. It shows initiative and gives you a chance to express your passion for the role right from the start.
We think you need these skills to ace Senior Strategist - Consumer PR / Earned Media Specialist
Some tips for your application 🫡
Show Your Strategic Thinking: When crafting your application, make sure to highlight your strategic thinking skills. We want to see how you can take a brief and turn it into a compelling narrative that resonates with consumers. Use examples from your past experiences to illustrate this.
Be Culturally Relevant: Demonstrate your understanding of consumer culture and how brands earn attention today. We love candidates who can connect the dots between cultural insights and creative strategies, so don’t hold back on showcasing your knowledge in this area.
Tailor Your Application: Make sure your application is tailored to the role of Senior Strategist. Highlight your experience in PR, earned media, and integrated campaigns. We appreciate when applicants take the time to align their skills with what we’re looking for.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Realise Talent
✨Know Your Consumer Culture
Dive deep into understanding consumer behaviour and cultural trends. Research the brands you’ll be working with and their target audiences. This knowledge will help you articulate how your strategies can resonate emotionally and commercially during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've turned insights into compelling narratives. Be ready to explain your thought process in developing earned-first creative strategies, as this role demands a hands-on approach to shaping integrated campaigns.
✨Collaborate and Communicate
Highlight your experience working closely with creative and account teams. Practice articulating your ideas clearly and confidently, as you'll need to present strategies to clients and guide their thinking. Good communication is key!
✨Be Ready for Real-World Scenarios
Expect to tackle hypothetical campaign briefs during the interview. Prepare by thinking through how you would frame challenges and unlock creative ideas that cut through the noise. This will demonstrate your ability to think on your feet and apply your skills practically.
