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For Companies At a Glance
- Tasks: Lead media outreach for exciting football campaigns and shape messaging with a creative team.
- Company: Join an award-winning agency known for bold, impactful sports and entertainment campaigns.
- Benefits: Enjoy hybrid working options and a competitive day rate of £300-£400.
- Why this job: Be part of a dynamic team that values creativity and cultural impact in sports media.
- Qualifications: Experience in PR or media relations, with a strong network in sports journalism is essential.
- Other info: We celebrate diversity and inclusivity, welcoming applicants from all backgrounds.
Location: Hybrid (London-based with flexible working options)
Day rate: £300-£400 per day
About the Company
A fully integrated sports, entertainment, and esports agency dedicated to solving business challenges with a unique, human-first approach. By applying insights from psychology and neuroscience, the agency creates bold, channel-agnostic campaigns that connect with audiences on a deeper emotional level. They partner with some of the world’s best-known brands across sport and entertainment, consistently challenging the industry to be braver and more creative. Award-winning and insight-led, they’re known for crafting campaigns that spark meaningful conversation and cultural impact.
The Role
This is a Freelance opportunity for a Publicist / Senior Publicist to join the team and deliver media-first, football-centric campaigns for a major upcoming project. This isn’t a leadership or people management role – it’s a hands-on opportunity to use your media relations expertise and black book of contacts to generate high-impact coverage in national and sports-specific outlets. You'll be helping create and execute campaigns then using media and social media to ensure that work is picked up far and wide. You’ll be embedded into the team, working alongside creative and strategic leads to support the delivery of flagship campaigns. Your focus will be media strategy, sell-ins, and driving earned coverage, particularly across football and broader sports media.
Key Responsibilities
- Lead media relations outreach for an upcoming football-focused campaign, delivering standout earned coverage.
- Use your network of journalist and editorial contacts across sports pages, broadsheets, tabloids, social media, digital platforms and more.
- Shape messaging, angles and content for media in collaboration with the creative team.
- Act as the key day-to-day PR lead, coordinating press engagement and managing media opportunities.
- Ensure all activity is on brand, on message and meets both creative ambition and client expectation.
You will be:
- An experienced PR Account Manager or Media Relations Specialist, ideally with agency background and a strong understanding of the sports landscape.
- A confident operator with a black book of football and sports media contacts across national, digital and consumer press.
- Results-focused and hands-on, ready to roll up your sleeves and drive media outcomes.
- Passionate about football, with a solid grasp of its cultural and commercial relevance.
- Comfortable working quickly and autonomously, and integrating into an agile, high-performing creative team.
We are an equal opportunity employer. We value inclusivity and diversity, truly believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and business needs. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. If you require any accessibility support for this opportunity, please let us know.
Freelance - Publicist / Senior Publicist / PR Account Manager - Sport / Football employer: Realise Talent
Contact Detail:
Realise Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance - Publicist / Senior Publicist / PR Account Manager - Sport / Football
✨Tip Number 1
Network, network, network! Reach out to your contacts in the sports and media industry, especially those who have connections in football. Attend industry events or webinars where you can meet potential collaborators or clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Stay updated on the latest trends in sports PR and football news. Follow relevant publications, blogs, and social media accounts to ensure you're aware of current events and hot topics. This knowledge will help you engage in meaningful conversations with potential employers and demonstrate your passion for the industry.
✨Tip Number 3
Showcase your expertise by creating a portfolio of your previous work in PR, particularly any campaigns related to sports or football. Highlight successful media placements and the impact of your work. This will give potential employers a clear idea of what you can bring to their team.
✨Tip Number 4
Prepare for interviews by practising how to articulate your media relations strategies and successes. Be ready to discuss specific examples of how you've generated coverage in the past, particularly in the sports sector. This will demonstrate your hands-on experience and results-driven approach, which is crucial for this role.
We think you need these skills to ace Freelance - Publicist / Senior Publicist / PR Account Manager - Sport / Football
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and media relations, especially within the sports sector. Emphasise any previous work with football campaigns or notable brands.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of the sports media landscape. Mention specific campaigns you've worked on and how they relate to the role.
Showcase Your Network: In your application, briefly outline your network of contacts within the sports media. Highlight any key relationships that could benefit the agency's upcoming projects.
Demonstrate Results: Provide examples of successful campaigns you've led or contributed to, focusing on measurable outcomes. This will show your results-driven approach and ability to generate high-impact coverage.
How to prepare for a job interview at Realise Talent
✨Showcase Your Media Relations Skills
Be prepared to discuss your previous media relations experiences in detail. Highlight specific campaigns you've worked on, the strategies you employed, and the results achieved. This will demonstrate your capability to deliver standout earned coverage.
✨Leverage Your Network
Bring your black book of contacts to the forefront. Be ready to talk about how you’ve successfully engaged with journalists and media outlets in the past, particularly within the sports sector. This will show that you have the connections necessary for the role.
✨Understand the Brand and Campaign Goals
Research the agency and its previous campaigns thoroughly. Understand their brand values and the type of messaging they promote. This knowledge will help you align your answers with their expectations and demonstrate your genuine interest in the role.
✨Demonstrate Passion for Football
Express your enthusiasm for football and its cultural significance. Share insights or opinions on current trends in the sport, as this will reflect your passion and understanding of the industry, making you a more appealing candidate.
