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For Companies At a Glance
- Tasks: Lead media relations for exciting football campaigns and generate impactful coverage.
- Company: Join an award-winning agency known for bold, human-first sports and entertainment campaigns.
- Benefits: Enjoy flexible hybrid working options and competitive day rates of £300-£400.
- Why this job: Be part of a creative team making cultural impacts in the sports industry.
- Qualifications: Experience in PR or media relations, with a strong network in sports media is essential.
- Other info: We celebrate diversity and inclusivity, welcoming applicants from all backgrounds.
Location: Hybrid (London-based with flexible working options)
Day rate: £300-£400 per day
About the Company
A fully integrated sports, entertainment, and esports agency dedicated to solving business challenges with a unique, human-first approach. By applying insights from psychology and neuroscience, the agency creates bold, channel-agnostic campaigns that connect with audiences on a deeper emotional level. They partner with some of the world’s best-known brands across sport and entertainment, consistently challenging the industry to be braver and more creative. Award-winning and insight-led, they’re known for crafting campaigns that spark meaningful conversation and cultural impact.
The Role
This is a Freelance opportunity for a Publicist / Senior Publicist to join the team and deliver media-first, football-centric campaigns for a major upcoming project. This isn’t a leadership or people management role – it’s a hands-on opportunity to use your media relations expertise and black book of contacts to generate high-impact coverage in national and sports-specific outlets. You'll be helping create and execute campaigns then using media and social media to ensure that work is picked up far and wide. You’ll be embedded into the team, working alongside creative and strategic leads to support the delivery of flagship campaigns. Your focus will be media strategy, sell-ins, and driving earned coverage, particularly across football and broader sports media.
Key Responsibilities
- Lead media relations outreach for an upcoming football-focused campaign, delivering standout earned coverage.
- Use your network of journalist and editorial contacts across sports pages, broadsheets, tabloids, social media, digital platforms and more.
- Shape messaging, angles and content for media in collaboration with the creative team.
- Act as the key day-to-day PR lead, coordinating press engagement and managing media opportunities.
- Ensure all activity is on brand, on message and meets both creative ambition and client expectation.
You will be:
- An experienced PR Account Manager or Media Relations Specialist, ideally with agency background and a strong understanding of the sports landscape.
- A confident operator with a black book of football and sports media contacts across national, digital and consumer press.
- Results-focused and hands-on, ready to roll up your sleeves and drive media outcomes.
- Passionate about football, with a solid grasp of its cultural and commercial relevance.
- Comfortable working quickly and autonomously, and integrating into an agile, high-performing creative team.
We are an equal opportunity employer. We value inclusivity and diversity, truly believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and business needs. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. If you require any accessibility support for this opportunity, please let us know.
Freelance - Publicist / Senior Publicist / PR Account Manager - Sport / Football employer: Realise Talent
Contact Detail:
Realise Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance - Publicist / Senior Publicist / PR Account Manager - Sport / Football
✨Tip Number 1
Network, network, network! Reach out to your contacts in the sports and PR industry, especially those with connections to football. Attend industry events or webinars where you can meet potential colleagues or clients who might have insights into this role.
✨Tip Number 2
Stay updated on current trends in sports PR and football. Follow relevant news outlets, blogs, and social media accounts to understand what campaigns are making waves. This knowledge will help you speak confidently about the industry during interviews.
✨Tip Number 3
Prepare to showcase your media relations skills. Think of specific examples from your past work where you've successfully generated coverage or managed a campaign. Be ready to discuss how you can apply these experiences to the role at StudySmarter.
✨Tip Number 4
Familiarise yourself with the agency's previous campaigns and their approach. Understanding their unique, human-first strategy will allow you to align your ideas with their vision, making you a more attractive candidate for the position.
We think you need these skills to ace Freelance - Publicist / Senior Publicist / PR Account Manager - Sport / Football
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PR and media relations, especially within the sports sector. Include specific examples of successful campaigns you've worked on, particularly those related to football.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of the sports media landscape. Mention how your skills align with the company's mission and the specific role you're applying for.
Showcase Your Network: In your application, emphasise your existing contacts within the sports media industry. Highlight any notable journalists or outlets you have worked with, as this will demonstrate your ability to generate high-impact coverage.
Demonstrate Results: Provide quantifiable results from previous campaigns in your application. Use metrics to illustrate how your efforts led to increased media coverage or engagement, showcasing your effectiveness as a PR professional.
How to prepare for a job interview at Realise Talent
✨Showcase Your Media Network
Make sure to highlight your existing relationships with journalists and media outlets during the interview. Discuss specific examples of how you've leveraged these connections in past campaigns, especially within the sports sector.
✨Demonstrate Your Passion for Football
Express your enthusiasm for football and its cultural significance. Share personal experiences or insights that showcase your understanding of the sport and its impact on audiences, which will resonate well with the agency's focus.
✨Prepare for Scenario Questions
Anticipate questions about how you would handle specific PR challenges or campaign scenarios. Be ready to discuss your strategic approach to media outreach and how you would adapt messaging for different platforms.
✨Align with Their Values
Familiarise yourself with the agency's human-first approach and their commitment to inclusivity and diversity. Be prepared to discuss how your values align with theirs and how you can contribute to a positive team culture.
