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For Companies At a Glance
- Tasks: Craft innovative strategies for consumer brands and lead impactful campaigns.
- Company: Award-winning PR agency with a focus on creativity and collaboration.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape culturally relevant campaigns that resonate with consumers and drive brand success.
- Qualifications: Experience in PR or integrated agency, strong storytelling skills, and a passion for consumer culture.
- Other info: Inclusive workplace valuing diverse backgrounds and perspectives.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Hybrid – 3 days in office)
Salary: £60,000 – £75,000 (depending on experience)
The Opportunity
We’re working with a highly awarded, creatively-led PR agency to find a Senior Strategist to strengthen its consumer strategy capability. This is a hands-on role for a strategist who understands how brands earn attention today - through culturally relevant thinking, strong narratives and creative ideas designed to travel across earned media, content, social and real-world experiences. You’ll work closely with account leaders, creatives and clients to shape the strategic foundations of integrated campaigns across FMCG, lifestyle, tech, travel and other consumer sectors.
The Role
As Senior Strategist, you’ll take briefs from initial problem to clear, compelling strategic direction - uncovering insight, framing the challenge and helping unlock creative ideas that cut through. You’ll be closely involved in both campaign and pitch work, helping ensure every idea is rooted in strong thinking, cultural relevance and a clear understanding of consumer behaviour. This is not a pure planning role or a department head position - it’s about being in the work, elevating it, and making it sharper, braver and more effective.
What You’ll Be Doing
- Develop earned-first creative strategies for consumer brands across multiple sectors
- Translate insight into clear strategic platforms, narratives and creative briefs
- Lead strategic thinking across integrated campaigns spanning PR, content, social, experiential and partnerships
- Use cultural, behavioural and data-led insight to inform ideas that resonate emotionally and commercially
- Collaborate closely with creative and account teams to shape campaign direction and execution
- Play a key role in pitch strategy, from framing the problem to articulating the creative approach
- Present strategy confidently to clients, helping guide and challenge thinking where appropriate
- Contribute to the agency’s strategic voice through internal inspiration and thought leadership
Who You Are
- An experienced Senior Strategist (or strong Strategist ready to step up) from a PR, creative or integrated agency environment
- Deeply interested in consumer culture, behaviour and how brands stay relevant in today’s landscape
- Experienced working across earned media, PR, social, content and experiential - not limited to traditional advertising models
- Strong at turning insight into ideas and ideas into compelling stories
- Confident and credible in client-facing situations
- Collaborative, curious and motivated by improving the quality of creative output
Why Join?
- Influence culturally relevant, earned-first work for well-known consumer brands
- High creative standards with real autonomy and trust
- A collaborative, multi-disciplinary environment where strategy genuinely shapes the work
- Clear opportunity to grow and develop as a senior strategic voice within the agency
Salary: £60k-£75k
We are an equal opportunity employer. We value inclusivity and diversity, believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience. Qualified applicants will receive consideration for employment without regard to age, disability, gender perception or identity, marital status, pregnancy or maternity, race or ethnicity, religion or belief, sex, or sexual orientation. If you require any accessibility support, please let us know how we can improve your experience.
Senior Strategist - Consumer PR / Earned Media Specialist in City of London employer: Realise Talent
Contact Detail:
Realise Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - Consumer PR / Earned Media Specialist in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opportunity!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your strategic thinking. When you land that interview, bring it along and use it to demonstrate how you can elevate campaigns with your unique insights.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by rehearsing common questions and crafting your responses. Think about how your experience aligns with the role of Senior Strategist and be ready to discuss how you can contribute to culturally relevant campaigns.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. It shows initiative and enthusiasm, which are key traits we look for in a Senior Strategist.
We think you need these skills to ace Senior Strategist - Consumer PR / Earned Media Specialist in City of London
Some tips for your application 🫡
Show Your Strategic Thinking: When you're writing your application, make sure to highlight your strategic thinking skills. We want to see how you can take a brief and turn it into a compelling narrative that resonates with consumers. Use examples from your past work to illustrate this.
Be Culturally Relevant: We’re all about culturally relevant ideas, so don’t shy away from showcasing your understanding of consumer culture. Share insights or trends you've noticed and how they could influence your strategies. This will show us you’re in tune with what’s happening in the world.
Tailor Your Application: Make sure your application is tailored to the role of Senior Strategist. Highlight your experience in earned media and how you've successfully collaborated with creative teams. We love seeing applicants who take the time to connect their skills directly to the job description.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to shine. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Realise Talent
✨Know Your Consumer Culture
Dive deep into understanding consumer behaviour and cultural trends. Research recent campaigns that have successfully resonated with audiences and be ready to discuss how you would apply similar insights in your role as a Senior Strategist.
✨Craft Compelling Narratives
Prepare to showcase your storytelling skills. Think of examples where you've turned insights into engaging narratives. Be ready to explain how these stories can travel across various media platforms, especially earned media.
✨Collaborate Like a Pro
Highlight your collaborative spirit during the interview. Share experiences where you worked closely with creatives and account teams to elevate campaign strategies. Show them you’re not just a thinker but also a doer who thrives in teamwork.
✨Present with Confidence
Practice presenting your strategic ideas clearly and confidently. Use mock interviews to refine your pitch delivery. Remember, this role involves guiding clients, so demonstrating your ability to articulate and challenge thinking is key.
