Senior Copywriter - Healthcare Communications in Manchester

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you’re a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

The ideal creative Senior Copywriter candidate is looking to take their next career step and is unafraid to roll up their sleeves and collaborate with medical writers and other cross-functional colleagues to develop scientifically accurate creative content across multiple customer channel engagements. The Senior Copywriter strives to elevate a medical brand story, while at the same time delivering messaging that motivates targeted HCPs to advance patient care. This person is a seasoned pro with the innate ability to help lead workstreams and junior creative teams in driving client brand strategy to the next level.

Role responsibilities

• Provides tone, style, structure, and voice for all content based on scientific brand strategy, creative brief, and cross functional teams.
• Writes for one or more brands, working closely with medical to ensure clinical accuracy while staying true to the brand voice.
• Writes clear, concise, accurate, and well-organized copy appropriate to the relevant format and/or channel (print, digital, online, social).
• Responsible for short- and long-form copy development for both HCP and patient audiences; prepares copy for review with creative lead, medical, and account teams.
• Active participant in discovery, customer strategy sessions, Big Idea generation, and client meetings; helps shape all content development.
• Shapes creative strategy with strong conceptual abilities and unique solutions to challenges.
• Can clearly and confidently present highly regulated, scientifically oriented creative work to clients and internal teams, including medical and regulatory reviewers (with oversight).
• Can integrate the conceptual creative approach with client medical and legal requirements and contribute to strategic and tactical advertising/communications concepts addressing business challenges.
• Experience working in concert with an art-side partner (e.g., Senior Art Directors) is required.
• Experience working with medical writers, client services, and editors to ensure work is on target, on strategy, and on deadline.
• Manages multiple projects and timelines, proactively informing copy lead and project manager of potential threats to meeting deadlines.
• Contributes to a culture of collaboration and creativity within the team and the wider agency.

Minimum and preferred qualifications

• Bachelor's degree in advertising, communications, journalism, or similar creative writing program.
• 3-5 years of professional writing experience and creative leadership in an advertising or digital agency; pharma or health/wellness/healthcare writing experience is required.
• Strong experience on large cross-channel and/or direct marketing brand initiatives, including rich media, web, direct, print; experience with online and social media is a plus.
• Solid portfolio of campaign material (conceptual through completion) representing individual writing across multiple channels; portfolio demonstrates strategic solutions and thinking across a broad range of tactics, including both short- and long-form writing.
• Experience helping lead and support a creative team (art and copy) on brand strategy and deliverables; may oversee team members on assigned projects.
• Deep experience in pharmaceutical writing from a strategic (brand and scientific research) foundation.
• Ability to create written materials from concept through execution across multiple platforms (digital and traditional).

As an omnichannel organization focused on delivering exceptional medical communications and education for our clients, we believe our teams are stronger when every member has an appropriate understanding of our services. Training is provided based on assessment results.

Real Chemistry is proud to be Great Place to Work® certified; check out our culture and workplace on our Great Places to Work Profile.

We offer a comprehensive benefits program tailored to your region, including private medical, dental, and vision plans, mental wellness support, and access to online learning resources.

Real Chemistry is an Equal Opportunity employer. We strive to build an inclusive and equitable work environment. Applicants are encouraged to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, national origin, age, disability, genetic information, or any other characteristic protected by law. If accommodations are needed during the interview process, please notify your recruiter.