Head of Digital & Omnichannel Activation (UK)

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human‑centred creativity, and AI‑driven insights, fostering a unique environment where innovation thrives and our people are impact‑obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

We are looking for a Group Director or Senior Group Director of Digital Activation to join our dynamic and rapidly growing UK team. This is a pivotal leadership role that will define and elevate digital and social media strategy to drive measurable impact for our healthcare clients in an increasingly complex and regulated landscape. The Group Director/Senior Group Director will be a forward‑thinking, digitally savvy strategist who understands how to harness social, digital, and emerging platforms to amplify our clients’ stories and advance their business objectives.

This leader will ensure our teams remain at the forefront of evolving technologies, channel innovation, and UK/EU healthcare regulations that shape how we engage audiences. This is a hybrid role based out of our London office in the UK.

What You’ll Do

• Set and lead the UK digital and social media vision, identifying opportunities to integrate cutting‑edge platforms, tools, and technologies.
• Act as a senior agency thought leader, representing Real Chemistry with confidence in senior client engagements, industry forums, and new business pursuits.
• Anticipate shifts in healthcare marketing, regulation, and platform behaviour, proactively positioning the team to lead in digital and social innovation.
• Drive the development of best‑in‑class social programmes and omnichannel campaigns that deliver cohesive, compliant experiences across touchpoints.
• Command high‑stakes meetings, clearly articulating strategy, recommendations, and innovative approaches to senior client stakeholders.
• Serve as a trusted strategic advisor to clients, helping them navigate business challenges, regulatory constraints, and evolving audience expectations.
• Partner closely with global and cross‑functional teams to ensure seamless collaboration and integrated delivery across geographies.
• Build, mentor, and inspire high‑performing teams, fostering a culture of excellence, collaboration, learning, and innovation.
• Identify and unlock growth opportunities within existing accounts, expanding Real Chemistry’s social, digital, and integrated offerings.
• Champion data‑driven decision‑making, leveraging analytics, insights, and performance data to optimise programmes and demonstrate impact.
• Promote a culture of continuous learning, encouraging teams to stay current with platform changes, regulatory updates, and emerging best practices.

This Role Is a Great Fit If You…

• Are energised by Real Chemistry’s values: Best Together, Impact‑Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”
• Are comfortable operating in ambiguity and adapting your scope and focus as the business evolves.
• Are proactive, commercially minded, and excited by solving complex client challenges through insight and creativity.
• Are a highly organised self‑starter who can balance strategic leadership with execution in a fast‑paced environment.
• Truly “speak social,” with deep understanding of platforms such as LinkedIn, Instagram, X, YouTube, TikTok, Snapchat, and emerging channels relevant to healthcare audiences.

Who Are You?

• Significant experience in Medical Affairs/MedComms and pharmaceutical digital marketing, with a strong working knowledge of UK/EU regulatory frameworks (e.g., ABPI Code, MHRA, GDPR).
• A proven track record of developing and leading sophisticated digital and social media strategies, from global frameworks to local UK market execution.
• Strong experience shaping and presenting compelling strategic narratives for new business, organic growth, and executive‑level audiences.
• Expertise in translating research, insights, and data into social strategies that support broader omnichannel planning.
• Deep understanding of paid and organic social performance measurement, optimisation, and reporting.
• Experience partnering with media, performance, and analytics teams to build robust measurement and learning agendas.
• High energy, adaptable leadership style suited to a dynamic, evolving agency environment.
• Exceptional presentation, facilitation, and storytelling skills—comfortable leading workshops and influencing senior stakeholders.
• Strong people leadership experience, including managing leaders, mentoring emerging talent, and building succession plans.
• Experience with forecasting, resourcing, and operational planning to support sustainable growth.
• Confidence providing strategic counsel and constructively challenging senior internal stakeholders when needed.
• A passion for shaping team and agency culture, with an emphasis on inclusion, development, and excellence.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry.