At a Glance
- Tasks: Plan and optimise full-funnel media campaigns across social and digital channels.
- Company: Join a dynamic team at a leading managed services provider.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and innovation.
- Why this job: Make an impact with innovative media strategies in a fast-paced environment.
- Qualifications: 6+ years in paid media strategy; strong analytical and communication skills.
The predicted salary is between 50000 - 60000 € per year.
We are looking for an experienced Paid Media Strategist (6 Month FTC) to plan, execute, and optimise full-funnel media campaigns across social, display, and other digital channels. You will be responsible for developing channel strategies, managing campaigns day to day, and driving measurable outcomes across awareness, consideration, and conversion. This role partners closely with brand, content, and analytics teams to ensure media is fully integrated into broader marketing activity.
Key Responsibilities
- Strategy & Planning
- Develop paid media strategies aligned to business goals, audience segments, and campaign objectives.
- Build integrated media plans across channels such as paid social, display, online video, and other digital formats.
- Use account and intent data (e.g. ZoomInfo, Demandbase) to shape audience definitions, targeting strategies, and ABM-style plays.
- Define clear objectives and KPIs for each campaign (e.g. reach, VTR, CTR, CPL, CAC, ROAS).
- Campaign Setup & Execution
- Translate briefs into detailed media plans including budgets, channel mix, targeting, flighting, and formats.
- Own end-to-end campaign setup and management within relevant platforms (e.g. Meta, LinkedIn, Google, DV360 or similar).
- Partner with creative and campaigns teams to brief, review, and optimise assets for each channel and format.
- Optimisation & Testing
- Monitor campaign performance and pacing, making data-driven optimisations to bids, budgets, audiences, and creatives.
- Design and run structured tests (e.g. audience, creative, messaging, format, landing page) to improve efficiency and impact.
- Regularly review funnel performance and recommend optimisations to improve conversion and cost efficiency.
- Measurement & Reporting
- Build and maintain performance dashboards and recurring reports.
- Translate data into clear insights and recommendations for stakeholders, including non-technical audiences.
- Collaborate with analytics/attribution partners to understand incremental impact and inform budget allocation.
- Collaboration & Governance
- Work closely with campaigns, content, web, and testing partners to ensure media is integrated into broader campaigns.
- Ensure all campaigns adhere to brand, privacy, and platform guidelines.
- Stay current on channel innovations, formats, and best practices, proactively surfacing new opportunities.
Qualifications
Must-Have
- 6+ years’ experience in paid media strategy and activation, ideally in B2B or consumer tech.
- Hands-on experience managing campaigns in at least two of: paid social (e.g. Meta, LinkedIn), display, programmatic, online video.
- Strong analytical skills and comfort working with performance metrics and dashboards (e.g. in-platform, IQL/Tableau).
- Experience managing budgets, forecasting, and reporting against KPIs.
- Excellent brief-writing and communication skills; able to work cross-functionally and manage multiple stakeholders.
Nice-to-Have
- Experience planning OLTV/CTV, podcast, or other audio media.
- Experience with leveraging Demandbase, Zoominfo.
- Experience with incrementality testing, or advanced attribution approaches.
- Experience in HR tech, recruitment, or SaaS environments.
- Familiarity with running integrated media + content campaigns (e.g. combining paid media with webinars, content hubs, or events).
Paid Media Manager(6 month FTC) employer: Ready Talent
As a Paid Media Manager at our dynamic company, you will thrive in a collaborative environment that values innovation and creativity. We offer competitive benefits, a strong focus on employee development, and the opportunity to work with cutting-edge digital marketing strategies in a vibrant location. Join us to make a meaningful impact while advancing your career in a supportive and forward-thinking workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager(6 month FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Paid Media Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your portfolio ready! Showcase your best campaigns and results, especially those that align with the skills mentioned in the job description. Having tangible evidence of your success will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you've used data to drive campaign success and how you can apply that knowledge to their specific needs. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to follow the process. Good luck!
We think you need these skills to ace Paid Media Manager(6 month FTC)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in paid media strategy. Use keywords from the job description to show us you understand what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of campaigns you've managed and the results you've achieved. We love seeing measurable outcomes, so include those KPIs!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us see your communication skills shine!
Apply Through Our Website:Remember, we can only accept applications through our job ad. So, head over to our website and submit your application there. We can't wait to see what you've got!
How to prepare for a job interview at Ready Talent
✨Know Your Metrics
Before the interview, brush up on key performance metrics relevant to paid media campaigns. Be ready to discuss how you’ve used metrics like CTR, CPL, and ROAS in your previous roles. This shows you understand the importance of data-driven decision-making.
✨Showcase Your Strategy Skills
Prepare to talk about specific strategies you've developed for past campaigns. Highlight how you aligned these strategies with business goals and audience segments. Use examples that demonstrate your ability to create integrated media plans across various channels.
✨Be Ready to Optimise
Expect questions about how you approach campaign optimisation. Share examples of structured tests you've run and how you’ve made data-driven adjustments to improve performance. This will illustrate your analytical skills and proactive mindset.
✨Collaboration is Key
Since this role involves working closely with various teams, be prepared to discuss your experience collaborating with creative, content, and analytics teams. Share examples of how you’ve ensured media integration into broader marketing activities, showcasing your teamwork skills.
