At a Glance
- Tasks: Plan and optimise full-funnel media campaigns across social and digital channels.
- Company: Join a dynamic team at a leading tech company focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and integration.
- Why this job: Make an impact by driving measurable outcomes in exciting media campaigns.
- Qualifications: 6+ years in paid media strategy with strong analytical skills.
The predicted salary is between 50000 - 60000 € per year.
We are looking for an experienced Paid Media Strategist (6 Month FTC) to plan, execute, and optimise full-funnel media campaigns across social, display, and other digital channels. You will be responsible for developing channel strategies, managing campaigns day to day, and driving measurable outcomes across awareness, consideration, and conversion. This role partners closely with brand, content, and analytics teams to ensure media is fully integrated into broader marketing activity.
Key Responsibilities
- Strategy & Planning
- Develop paid media strategies aligned to business goals, audience segments, and campaign objectives.
- Build integrated media plans across channels such as paid social, display, online video, and other digital formats.
- Use account and intent data (e.g. ZoomInfo, Demandbase) to shape audience definitions, targeting strategies, and ABM-style plays.
- Define clear objectives and KPIs for each campaign (e.g. reach, VTR, CTR, CPL, CAC, ROAS).
- Campaign Setup & Execution
- Translate briefs into detailed media plans including budgets, channel mix, targeting, flighting, and formats.
- Own end-to-end campaign setup and management within relevant platforms (e.g. Meta, LinkedIn, Google, DV360 or similar).
- Partner with creative and campaigns teams to brief, review, and optimise assets for each channel and format.
- Optimisation & Testing
- Monitor campaign performance and pacing, making data-driven optimisations to bids, budgets, audiences, and creatives.
- Design and run structured tests (e.g. audience, creative, messaging, format, landing page) to improve efficiency and impact.
- Regularly review funnel performance and recommend optimisations to improve conversion and cost efficiency.
- Measurement & Reporting
- Build and maintain performance dashboards and recurring reports.
- Translate data into clear insights and recommendations for stakeholders, including non-technical audiences.
- Collaborate with analytics/attribution partners to understand incremental impact and inform budget allocation.
- Collaboration & Governance
- Work closely with campaigns, content, web, and testing partners to ensure media is integrated into broader campaigns.
- Ensure all campaigns adhere to brand, privacy, and platform guidelines.
- Stay current on channel innovations, formats, and best practices, proactively surfacing new opportunities.
Qualifications
- Must-Have
- 6+ years’ experience in paid media strategy and activation, ideally in B2B or consumer tech.
- Hands-on experience managing campaigns in at least two of: paid social (e.g. Meta, LinkedIn), display, programmatic, online video.
- Strong analytical skills and comfort working with performance metrics and dashboards (e.g. in-platform, IQL/Tableau).
- Experience managing budgets, forecasting, and reporting against KPIs.
- Excellent brief-writing and communication skills; able to work cross-functionally and manage multiple stakeholders.
- Nice-to-Have
- Experience planning OLTV/CTV, podcast, or other audio media.
- Experience with leveraging Demandbase, Zoominfo.
- Experience with incrementality testing, or advanced attribution approaches.
- Experience in HR tech, recruitment, or SaaS environments.
- Familiarity with running integrated media + content campaigns (e.g. combining paid media with webinars, content hubs, or events).
Paid Media Manager(6 month FTC) in Maidstone employer: Ready Talent
As a Paid Media Manager at our dynamic company, you will thrive in a collaborative environment that values innovation and creativity. We offer competitive benefits, a strong focus on employee development, and the opportunity to work with cutting-edge technology in a vibrant location. Join us to make a meaningful impact while advancing your career in a supportive and forward-thinking workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager(6 month FTC) in Maidstone
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience in paid media strategy and how it aligns with the role. Highlight specific achievements that demonstrate your ability to drive measurable outcomes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Paid Media Manager(6 month FTC) in Maidstone
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in paid media strategy. Use keywords from the job description to show us you understand what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of campaigns you've managed and the results you've achieved. We love seeing measurable outcomes that demonstrate your impact!
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to read and get straight to the point without unnecessary fluff.
Apply Through Our Website:Remember, we can only accept applications through our job ad. So, head over to our website and submit your application there to ensure it reaches us directly!
How to prepare for a job interview at Ready Talent
✨Know Your Numbers
As a Paid Media Manager, you'll need to be comfortable with performance metrics. Brush up on key KPIs like CTR, CPL, and ROAS before the interview. Be ready to discuss how you've used these metrics to optimise campaigns in the past.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing paid media strategies. Think of specific examples where you aligned campaigns with business goals and audience segments. This will demonstrate your ability to think strategically and execute effectively.
✨Familiarise Yourself with Tools
Make sure you're well-versed in the platforms mentioned in the job description, like Meta, LinkedIn, and Google. If you've used tools like ZoomInfo or Demandbase, be ready to share how they helped shape your targeting strategies.
✨Collaboration is Key
This role involves working closely with various teams. Prepare examples of how you've successfully collaborated with creative, analytics, or content teams in the past. Highlight your communication skills and ability to manage multiple stakeholders.
