At a Glance
- Tasks: Map and optimise customer journeys to boost engagement and retention.
- Company: Join a dynamic team focused on innovative lifecycle marketing strategies.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate across teams in a fast-paced environment with plenty of learning opportunities.
- Why this job: Make a real impact by enhancing customer experiences through data-driven marketing.
- Qualifications: 3-7+ years in lifecycle marketing with strong analytical and communication skills.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for a Lifecycle Marketing Manager to work strategically with our client wider team. We are looking for a seasoned professional who is able to map and optimize customer journeys to maximize engagement, retention, and lifetime value. We are seeking an experienced individual who has experience in designing multi-channel automation (email, SMS, push notifications), running relentless test-and-learn programs, and analysing user behaviour to convert, upsell, and prevent churn.
Core Responsibilities
- Journey Mapping: Design bespoke multi-step messaging sequences mapping the ideal customer path from onboarding and first purchase to SKU upsell and renewal.
- Campaign Execution: Build, manage, and QA automated campaigns in marketing automation platforms (e.g., Braze, Marketo, Customer.io).
- Experimentation Engine: Drive A/B testing across messaging, send timing, and segmentation to continuously improve open rates, conversion, and ROI.
- Data & Analytics: Define campaign KPIs, pull data, build dashboards, and translate behavioural insights into actionable roadmap adjustments.
- Cross-Functional Collaboration: Align with Product, Product Marketing, Sales, and Customer Success to ensure messaging is accurate, consistent, and localised.
- Account-Based Marketing (ABM): Partner with Sales to deploy highly personalized messaging to specific high-value target accounts.
Requirements
- Experience: 3 to 7+ years in lifecycle marketing, CRM, or growth marketing.
- Technical Skills: Hands-on experience with enterprise CRM/automation tools like Braze, Marketo, or Customer.io, alongside funnel analytics (Google Analytics, SQL/Excel).
- Analytical Mindset: Strong ability to leverage customer insights, behaviour data, and NPS scores for data-led funnel strategies.
- Communication: Exceptional copywriting skills and the ability to turn complex concepts into clear, compliant, and culturally tailored customer messaging.
We review every application submitted through LinkedIn official application process. Please do not send direct messages or LinkedIn connection requests to our team members regarding this role. Due to the high volume of applicants, doing so will not fast-track your application and may be viewed as a failure to follow the application instructions. Thank you for helping us keep the process fair and organised for everyone!
Lifecycle Marketing Manager in Leeds employer: Ready Talent
As a Lifecycle Marketing Manager at our company, you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages creativity and strategic thinking, all while being located in a vibrant area that fosters both personal and professional connections.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Manager in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ready Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ready Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ready Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ready Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Marketing Manager in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ready Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ready Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ready Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ready Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ready Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ready Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
