We're looking for a Digital PR Outreach Executive to join our team in-house. This role is focused specifically on outreach: securing coverage, building and maintaining a strong media list, and developing genuine, lasting relationships with journalists and publications.
About Reactively
Reactively is a boutique digital PR and SEO agency based in Leigh-on-Sea, Essex, working with clients across a range of industries on link-building and digital PR campaigns. We operate both directly and in a white-label capacity for partner agencies, delivering high-quality outreach and coverage for our clients.
This is not a social media role, and it's not a generalist marketing position. We need someone who lives and breathes outreach.
Team collaboration is a key part of this role, which is why it's based in our office rather than remote. You'll be working closely with the wider team on campaign ideas, target lists, and pitch strategy.
Key responsibilities
- Conduct outreach to journalists, editors, and publications to secure coverage for client campaigns
- Build, grow, and maintain an accurate, well‑organised media list
- Develop and maintain genuine long‑term relationships with media contacts
- Pitch story angles and campaign hooks tailored to each journalist and publication
- Track outreach activity, responses, and coverage results
- Work with the team on campaign planning and target list development
- Follow up on pitches professionally and persistently without being a nuisance to contacts
- Proven experience in digital PR outreach (agency or in-house)
- Demonstrable experience building and maintaining media lists
- Track record of building and sustaining relationships with journalists/media contacts
- Excellent written and spoken English (high level required, as this role involves constant written and verbal communication with media contacts)
- Strong computer literacy, comfortable learning new tools and platforms
- Highly organised, with strong attention to detail
- Confident, personable communicator who can build trust with press contacts
- Able to work well as part of a small, collaborative in‑house team
- Note: Social media management experience alone is not a substitute for outreach experience, and this is not a content‑only or copywriting‑only role
What we offer
- 25 days holiday plus bank holidays, plus a week off at Christmas
