At a Glance
- Tasks: Lead and manage exciting digital PR campaigns from strategy to delivery.
- Company: Join Reactively, a dynamic digital PR and SEO agency with a friendly culture.
- Benefits: Earn up to £40,000, enjoy private health insurance, and flexible work options.
- Other info: Work in a supportive team with opportunities for growth and off-site training.
- Why this job: Make an impact by driving client success and hitting performance targets.
- Qualifications: 5+ years in digital PR, strong client management, and results-driven mindset.
The predicted salary is between 40500 - 49500 £ per year.
Full-time - Remote / hybrid / office - optional - upto £40,000 DOE (dependent on experience)
We're looking for a Digital PR Manager to lead and manage digital PR campaigns from strategy through to delivery.
This is a client-facing, target-driven role: you'll be responsible for managing client relationships, overseeing campaign execution, and hitting coverage and performance targets across your accounts.
About Reactively
Reactively is a boutique digital PR and SEO agency based in Leigh-on-Sea, Essex, working with clients across a range of industries on link-building and digital PR campaigns.
We operate both directly and in a white-label capacity for partner agencies, delivering high-quality outreach and coverage for our clients.
Key responsibilities
- Plan, manage, and deliver digital PR campaigns from concept through to coverage
- Manage a portfolio of client accounts, acting as the main point of contact
- Set and hit campaign targets and KPIs, including coverage volume and quality
- Oversee outreach execution and media list strategy across campaigns
- Report on campaign performance and results to clients
- Identify newsworthy angles and campaign ideas tailored to client goals
- Manage client communications, expectations, and campaign timelines
- Work closely with the outreach team to guide pitching and targeting strategy
- Monitor industry trends and media opportunities to keep campaigns competitive
- Support client pitches, onboarding, and account growth where relevant
- Minimum 5 years' experience in a similar digital PR role
- Agency background strongly preferred
- Experience managing client relationships and expectations
- Track record of hitting targets and KPIs in a results-driven environment
- Strong understanding of media outreach, link building, and digital PR best practice
- Excellent written and spoken English
- Strong computer literacy, comfortable learning new tools and platforms
- Highly organised, able to manage multiple campaigns and clients simultaneously
- Confident communicator, comfortable presenting results and ideas to clients
What we offer
- Salary: UPTO £40,000 DOE* + salary reviews (*dependent on experience)
- Electric desk and walking pad
- Private health insurance
- Off site training budget and salary reviews
- Friendly team, optional socials.
- Remote / hybrid / office - optional
Reactively.: A Digital PR agency for brands and white-label partners - tier-1 media coverage, editorial links, and campaigns that compound.
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Digital PR Manager employer: Reactively
At Reactively, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture in Leigh-on-Sea. Our commitment to employee growth is evident through tailored training programmes and opportunities for career advancement, ensuring that our team members thrive in their roles. With a focus on meaningful outreach campaigns, we offer a unique chance to make a significant impact while enjoying the benefits of a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Reactively. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Reactively, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Reactively inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Reactively. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Reactively.
How to prepare for a job interview at Reactively
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
