Marketing Operations (CRM) Executive

Company Description

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star. It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do. We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

Are you a whiz with marketing automations? Can you build email segments in your sleep? If you’re ready to put your data management and analysis skills to the test in the world of publishing, Reach Plc has a great opportunity for you. We’re on the lookout for a Marketing Operations (CRM) Executive to join our Customer Marketing team. You’ll play a crucial role in supporting our processes, tools, and technologies to deliver impactful marketing campaigns across a wide range of brands and channels.

Key Responsibilities

• Building email templates and creating customer segments in the marketing automation platform.
• Designing and implementing automated customer journeys for multiple brands and channels.
• Managing customer data, including manual uploads and exports, while ensuring data accuracy.
• Creating reports to measure campaign performance and identify areas for improvement.
• Analysing data to draw insights and support strategic decision-making for future campaigns.

What We’re Looking For

Key Skills:

• Prior experience in email marketing, including building segments and setting up automated journeys.
• Meticulous attention to detail; you’ll be building emails and campaigns to speed and accuracy is critical.
• Strong spreadsheet skills and an interest in advancing your knowledge.
• A basic understanding of customer lifecycle principles and experience in mapping customer journeys.
• Familiarity with GDPR principles (further training will be provided if needed).

Bonus points if you also have:

• Basic working knowledge of HTML, CSS, or other coding skills.
• Knowledge of CRM reporting and analytics with a proven ability to draw insights and inform campaign strategies.

About You

You’re a problem solver with a keen sense of curiosity and the ability to juggle multiple projects simultaneously. You’re comfortable navigating a range of customer marketing systems and tools, from CRM and email marketing platforms to BI reporting dashboards and workflow management software. If you thrive in a fast-paced environment and are eager to learn, we’d love to hear from you!

Please note we are ideally looking for candidates available to start with no more than one months notice.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• £32,000 - £35,000 DOE + bonus.
• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!).
• Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
• A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support - including a 24/7 assistance programme for you and your family.
• Financial Wellbeing – Access Stream, our app for managing your finances, pay, rewards and benefits all in one place.
• Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest-free loans - including for season tickets and technology.

Additional Information

All your information will be kept confidential according to EEO guidelines. If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying. We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work. Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences. We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.