At a Glance
- Tasks: Lead brand and marketing strategies for a dynamic e-commerce marketplace.
- Company: Join Reach, a leading media organisation connecting millions through trusted content.
- Benefits: Enjoy 25 days holiday, bonus schemes, and flexible working options.
- Other info: Diverse and inclusive workplace that values your unique story.
- Why this job: Make a real impact in a fast-paced environment while driving brand growth.
- Qualifications: Proven e-commerce leadership and experience with performance marketing.
The predicted salary is between 60000 - 75000 £ per year.
Company Description
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.
We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.
It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.
Your story, with Reach
As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do. We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow.
About this role
Are you a commercial marketing heavyweight who thrives on the fast-paced thrill of e-commerce trading? We are seeking a dynamic, high-impact Head of Brand and Marketing to drive the growth of the Yimbly Marketplace brand. In this senior, commercially accountable role, you will balance long-term brand strategy with daily, agile trading execution. Working in lockstep with the Head of Trading and Products, you will translate ambitious business targets into high-converting campaigns that directly fuel customer acquisition, retention, and profitability. This role is tailor made for a well-rounded e-commerce leader who excels at the intersection of brand strategy, performance marketing, live trading, and creative execution. We are looking for a true commercial generalist someone who can seamlessly connect data driven performance with compelling brand storytelling to drive growth.
Core Responsibilities
- Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers).
- Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency.
- Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS.
- Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused.
- Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets.
- AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency.
What you need to succeed
The Mindset
- Decisive & Resilient: Thrives under the pressure of live trading and shifting commercial needs.
- Customer-Obsessed & Collaborative: Views every channel through the consumer's eyes and builds bulletproof cross-functional relationships.
Essential Experience
- Proven E-commerce Leadership: Extensive experience managing e-commerce brand and marketing functions with full budget and team ownership.
- Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing.
- Commercial Fluency: Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS).
- Platform & Channel Breadth: Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS).
Desirable Tech Stack
- Familiarity with Shopify, Klaviyo, Yotpo, SEO, GRO, Canva, Adobe Suite, or Later.
How we'll look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:
- 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
- An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!).
- Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
- Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
- A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
- Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
- Wellbeing support - including a 24/7 assistance programme for you and your family.
- Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
- Interest-free loans - including for season tickets and technology.
Additional Information
If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying. We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work. Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences. We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.
Ecommerce Head of Brand & Marketing employer: Reach
At Reach, we pride ourselves on being more than just a media organisation; we are a community that values diversity and fosters an inclusive work culture. As the Head of Brand and Marketing, you will enjoy a supportive environment with ample opportunities for professional growth, competitive benefits including generous holiday allowances, and a commitment to your well-being. Join us in a vibrant location where your creativity and strategic thinking can thrive, making a meaningful impact on our expansive audience.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Head of Brand & Marketing
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Reach are looking for when hiring for a Ecommerce Head of Brand & Marketing.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Reach for the Ecommerce Head of Brand & Marketing, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Reach as a Ecommerce Head of Brand & Marketing, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Reach’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Head of Brand & Marketing.
We think you need these skills to ace Ecommerce Head of Brand & Marketing
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Reach, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Reach's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Reach. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Reach
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Reach uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Reach. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
