At a Glance
- Tasks: Lead brand and performance marketing for a dynamic e-commerce platform.
- Company: Join Reach, a leading media organisation connecting millions through diverse content.
- Benefits: Enjoy 25 days holiday, bonus schemes, and flexible working options.
- Other info: Embrace a supportive culture that values diversity and personal growth.
- Why this job: Make a real impact in a creative role that blends storytelling with data-driven strategies.
- Qualifications: Proven e-commerce leadership and experience with digital marketing tools.
The predicted salary is between 50000 - 65000 £ per year.
Company Description
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.
We're home to more than 120 brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.
It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.
Your story, with Reach
As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do. We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow.
Job Description
About this role - this role is remote however the team get together once a quarter at Canary Wharf. This is a fantastic opportunity to take true brand ownership, bring your most creative ideas to life, and drive the digital growth of a scaling business.
We are looking for a proactive E-commerce Brand and Marketing Manager to drive the growth of the Yimbly Marketplace brand. Who will bridge the gap between creative storytelling and hard commercial data. This isn't a role where you’ll be siloed; you will have complete breadth across brand strategy, performance marketing, daily trading, and commercial delivery.
Core Responsibilities
- Omnichannel Strategy: Lead brand, trade, and performance marketing across all owned, earned, and paid channels (Google, Meta, TikTok, CRM, Affiliates, Press, and Influencers).
- Trading Agility: Partner with Trading and Product to respond rapidly to in-week data—shifting budgets, re-forecasting channel activity, and pivoting campaign messaging with commercial urgency.
- Commercial & Fiscal Accountability: Own the monthly marketing budget to maximize ROI, delivering against strict KPIs including Revenue, CPA, LTV, Conversion Rate, ROAS, and POAS.
- Creative Guardrails & CRM: Oversee the CRM/lifecycle strategy and guide design/copy outputs to ensure every asset is brand-right and ruthlessly conversion-focused.
- Team & Agency Leadership: Mentor and scale the internal marketing, promotions, and design teams while holding external agencies strictly accountable to performance targets.
- AI & Innovation: Drive the adoption of AI, automation, and rapid testing to skyrocket creative output and marketing efficiency.
Qualifications
What you need to succeed
The Mindset
- Decisive & Resilient: Thrives under the pressure of live trading and shifting commercial needs.
- Customer-Obsessed & Collaborative: Views every channel through the consumer's eyes and builds bulletproof cross-functional relationships.
Essential Experience
- Proven E-commerce Leadership: Extensive experience managing e-commerce brand and marketing functions with full budget and ownership.
- Dual Mastery: Proven track record of balancing brand equity with highly technical performance marketing.
- Commercial Fluency: Deep understanding of core e-commerce metrics (CPA, LTV, Conversion, ROAS, POAS).
- Platform & Channel Breadth: Hands-on experience with Google Ads, GA, Meta Ads Manager, TikTok Ads, and CRM/Lifecycle tools (Email/SMS).
Desirable Tech Stack
- Familiarity with Shopify, Klaviyo, Yotpo, SEO, GRO, Canva, Adobe Suite, or Later.
Additional Information
How we'll look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:
- 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
- An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!).
- Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
- Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
- A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
- Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
- Wellbeing support - including a 24/7 assistance programme for you and your family.
- Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
- Interest-free loans - including for season tickets and technology.
If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying. We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work. Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences. We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.
Brand and Marketing Manager (E-Commerce) employer: Reach
At Reach, we pride ourselves on being more than just a media organisation; we are a community that values diverse stories and perspectives. As a Remote Talent Acquisition Sourcer, you'll enjoy a supportive work culture that prioritises employee well-being, offers generous benefits like extra holiday for significant life events, and fosters continuous growth through inclusive hiring practices. Join us in shaping the future of journalism while benefiting from our commitment to your career development and work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Marketing Manager (E-Commerce)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reach and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reach are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reach on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reach. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Marketing Manager (E-Commerce)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reach. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reach:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reach’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reach
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reach will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reach, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
