At a Glance
- Tasks: Shape audience engagement and drive growth across social media and newsletters.
- Company: Join Reach, the UK's largest commercial news publisher with a diverse portfolio.
- Benefits: Enjoy 25 days holiday, extra leave for special moments, and a supportive work environment.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact by connecting stories with millions of readers every day.
- Qualifications: Experience in journalism and audience engagement, with strong social media skills.
The predicted salary is between 30000 - 40000 £ per year.
Do you want to shape how millions of readers connect with our stories? As an Audience Editor, you will unlock the biggest social growth opportunities for our brands in the South West, turning data and platform signals into best-practice action across various platforms. You will be an influential member of our editorial team, working closely with title editors and running distribution across social, newsletters, and direct messaging while delivering projects that grow registered users and reach new readers.
This role is primarily home based (with regular office travel for those located near our Bristol, Plymouth or Exeter workspaces). We are ideally looking for candidates based in the South West, but we are open to candidates from across the UK. This is an initial 12 month fixed term contract position.
What will the role involve?
- You will identify the best audience opportunities to drive growth across the Reach portfolio, ensuring content is packaged appropriately for the correct platform to drive high performance.
- You will manage social media channels for BristolLive, SomersetLive, GloucestershireLive, DevonLive, PlymouthLive, and CornwallLive.
- You will ensure others in the team follow the principles set out for driving maximum growth in key areas while continually identifying new areas of opportunity for our brands.
- You will curate newsletters and drive interest in them through a targeted distribution strategy, whilst helping to grow direct messaging channels.
- You will implement projects to grow registered users, finding new ways to promote content off-platform and connect with new readers.
Who are we looking for?
- You have hands-on newsroom writing experience and a proven track record of growing and engaging audiences across social media and newsletters.
- You are a senior NCTJ/NQJ or equivalent qualified journalist, with up to date media law knowledge.
- You have a passion for digital storytelling and understand its vital impact on both local and national levels.
- You are an excellent communicator with exceptional time management skills, allowing you to deliver high-quality work in a fast-paced environment.
- You thrive on collaboration, so you are a natural team player who values collective success and open dialogue.
- You have a strong understanding of all current social media platforms (especially Facebook) and you are an evangelist for audience engagement.
- You have the agility and willingness to adapt to the rapidly changing needs of digital audiences as well as shifting business priorities.
- You have a solid understanding of the South West and you are familiar with our brands and audiences.
How we'll look after you
- 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years.
- An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!).
- Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
- A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
- Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
- Wellbeing support - including a 24/7 assistance programme for you and your family.
- Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly.
- Interest-free loans - including for season tickets and technology.
If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying. We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work. Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported.
Audience Editor employer: Reach
At Reach, we pride ourselves on being an exceptional employer that values diversity and fosters a collaborative work culture. As an Audience Editor, you'll enjoy a flexible home-based role with opportunities for professional growth, supported by generous benefits such as 25 days' holiday, enhanced family leave, and a healthcare cash plan. Join us in the South West and be part of a dynamic team that connects millions with meaningful stories while prioritising your well-being and career development.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Editor
✨Tip Number 1
Get to know the company inside out! Research Reach and its brands, especially those in the South West. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to audience engagement and social media strategies. Think about how you can demonstrate your hands-on experience and passion for digital storytelling.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Audience Editor
Some tips for your application 🫡
Show Your Passion for Storytelling:When you write your application, let your love for digital storytelling shine through! Share examples of how you've engaged audiences and turned casual readers into loyal fans. We want to see your enthusiasm for connecting with people through our stories.
Tailor Your Application:Make sure to customise your application to highlight your experience with social media and newsletters. Mention specific platforms you've worked with and how you've driven growth. This shows us that you understand the role and are ready to hit the ground running!
Be Data-Driven:Since this role is all about unlocking growth opportunities, include any data or metrics that demonstrate your success in previous roles. Whether it’s audience engagement stats or growth percentages, we love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you're keen on joining our team at Reach. Don’t miss out on this opportunity!
How to prepare for a job interview at Reach
✨Know Your Audience
Before the interview, dive deep into understanding the audience demographics of the brands you'll be working with. Familiarise yourself with their social media presence and recent content strategies. This will help you demonstrate your knowledge and show how you can contribute to growing their audience.
✨Showcase Your Data Skills
As an Audience Editor, data is your best friend. Be prepared to discuss how you've used data to drive engagement in past roles. Bring examples of successful campaigns or projects where you turned insights into action, and explain the impact they had on audience growth.
✨Be a Team Player
Collaboration is key in this role. Highlight your experience working with editorial teams and how you’ve contributed to collective success. Share specific examples of how you’ve worked with others to achieve common goals, especially in fast-paced environments.
✨Stay Agile and Adaptable
The digital landscape is always changing, so it's crucial to show that you're adaptable. Prepare to discuss times when you've had to pivot your strategy based on new trends or data. This will illustrate your ability to thrive in a dynamic environment and meet the evolving needs of audiences.
