At a Glance
- Tasks: Shape audience engagement and drive growth across social media and newsletters.
- Company: Dynamic media company focused on innovative storytelling.
- Benefits: 25 days holiday, extra leave for volunteering, healthcare cash plan, and pension contributions.
- Other info: Remote work with opportunities for career progression and a supportive culture.
- Why this job: Join a creative team and make a real impact on how stories reach millions.
- Qualifications: Experience in journalism and audience engagement, with strong social media skills.
The predicted salary is between 30000 - 40000 £ per year.
Contract Type: Fixed Term Contract - 12 Months
Location: Remote - UK
Division: Editorial
Salary Currency: GBP Sterling
Department: Central Hub
Do you want to shape how millions of readers connect with our stories? As an Audience Editor, you will unlock the biggest social growth opportunities for our brands in the South West, turning data and platform signals into best‑practice action across various platforms. You will be an influential member of our editorial team, working closely with title editors and running distribution across social, newsletters, and direct messaging while delivering projects that grow registered users and reach new readers.
You will oversee best practice multi-platform distribution across social, newsletters and direct messaging, turning casual readers into loyal, registered users. You’ll set the standards for growth across our titles and dive into high-priority newsroom projects. Data‑led and agile, you’ll balance daily execution with exploratory initiatives that unlock new brand opportunities.
This role is primarily home based (with regular office travel for those located near our Bristol, Plymouth or Exeter workspaces). We are ideally looking for candidates based in the South West, but we are open to candidates from across the UK. This is an initial 12 month fixed term contract position.
What will the role involve?
- You will identify the best audience opportunities to drive growth across the Reach portfolio, ensuring content is packaged appropriately for the correct platform to drive high performance.
- You will manage social media channels for BristolLive, SomersetLive, GloucestershireLive, DevonLive, PlymouthLive, and CornwallLive.
- You will ensure others in the team follow the principles set out for driving maximum growth in key areas while continually identifying new areas of opportunity for our brands.
- You will curate newsletters and drive interest in them through a targeted distribution strategy, whilst helping to grow direct messaging channels.
- You will implement projects to grow registered users, finding new ways to promote content off-platform and connect with new readers.
Who are we looking for?
- You have hands‑on newsroom writing experience and a proven track record of growing and engaging audiences across social media and newsletters.
- You are a senior NCTJ/NQJ or equivalent qualified journalist, with up to date media law knowledge.
- You have a passion for digital storytelling and understand its vital impact on both local and national levels.
- You are an excellent communicator with exceptional time management skills, allowing you to deliver high‑quality work in a fast‑paced environment.
- We thrive on collaboration, so you are a natural team player who values collective success and open dialogue.
- You have a strong understanding of all current social media platforms (especially Facebook) and you are an evangelist for audience engagement.
- You have the agility and willingness to adapt to the rapidly changing needs of digital audiences as well as shifting business priorities.
- You have a solid understanding of the South West and you are familiar with our brands and audiences.
How we’ll look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role, you’ll get a range of benefits, including:
- 25 days' holiday (plus bank holidays), as well as an extra day after you’ve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
- An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!).
- Help saving for your retirement - we’ll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
- A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
- Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
- Wellbeing support - including a 24/7 assistance programme for you and your family.
- Access to lots of discounts - including 15% off with Reach’s very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
- Interest‑free loans - including for season tickets and technology.
If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying. We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work. Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported.
As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences. We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.
Audience Editor in Plymouth employer: REACH PLC
As an Audience Editor with us, you'll be part of a dynamic and collaborative editorial team that values innovation and growth. We offer a supportive work culture with generous benefits, including 25 days' holiday, flexible family leave policies, and opportunities for professional development, all while working remotely from the comfort of your home in the South West. Join us to make a meaningful impact on how millions connect with our stories, while enjoying a range of perks designed to enhance your well-being and work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Editor in Plymouth
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can open doors and give you insider info that could make all the difference.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can engage audiences and drive growth, just like they want in an Audience Editor.
✨Tip Number 3
Prepare for the interview like it’s a big game day. Research the company’s recent projects and audience engagement strategies. Bring your ideas to the table on how you can contribute to their success!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Audience Editor in Plymouth
Some tips for your application 🫡
Show Your Passion for Digital Storytelling:When you're writing your application, let your enthusiasm for digital storytelling shine through. Share examples of how you've engaged audiences in the past and why you believe it's crucial for connecting with readers today.
Tailor Your Application to Us:Make sure to customise your application to reflect our values and the specific role. Highlight your experience with social media and newsletters, and how you can help us grow our audience in the South West.
Be Data-Driven:Since this role is all about turning data into action, include any relevant metrics or achievements in your application. Show us how you've used data to drive growth and engagement in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at REACH PLC
✨Know Your Audience
Before the interview, research the specific audiences of the brands you'll be working with, like BristolLive and DevonLive. Understanding their demographics and interests will help you demonstrate how you can effectively engage them through social media and newsletters.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive audience growth in previous roles. Bring examples of successful campaigns or strategies you've implemented that turned casual readers into loyal users, as this aligns perfectly with the job's focus on data-led decision-making.
✨Demonstrate Your Passion for Digital Storytelling
Share your enthusiasm for digital storytelling during the interview. Talk about your favourite projects or articles you've worked on that highlight your ability to connect with audiences. This will show your potential employer that you truly understand the impact of engaging content.
✨Prepare Questions About Collaboration
Since the role emphasises teamwork, come prepared with questions about how the editorial team collaborates on projects. This not only shows your interest in being a team player but also gives you insight into the company culture and how they value collective success.
