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- Tasks: Drive growth through innovative marketing strategies and optimise user retention.
- Company: Join Reach, the UK's largest commercial news publisher with a diverse portfolio.
- Benefits: Enjoy 25 days' holiday, flexible working, and a supportive environment.
- Why this job: Make an impact in a dynamic role that connects millions with trusted brands.
- Qualifications: Experience in performance marketing and a passion for data-driven decision making.
- Other info: Work remotely with one day a week in Canary Wharf for collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Famous brands. Millions of daily readers. On a mission to connect with audiences and diversify revenue. Reach is building out our subscription proposition and retaining existing readers is at the core of our strategy. We are looking for a Growth Marketing Manager to oversee full funnel performance from acquisition and conversion through to retention and lifetime value.
This role is home & hub based with one day a week in the Canary Wharf office, so you can be located anywhere in the UK but must be able to travel into London once a week.
About us
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day. We’re home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star. It’s our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting started…
Your story, with Reach
As a modern media organisation, we’re much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do. We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow.
What will the role involve
This role will manage performance marketing, ensuring efficiency and optimising CAC:LTV through paid media, creative optimisation, channel mix, budget allocation and landing page testing. Responsibilities will include:
- Designing and building repeatable, scalable offer frameworks across a range of brands
- Creating playbooks that allow for rapid deployment of successful strategies across the portfolio
- Executing and managing paid media campaigns across key channels including Meta, Google, Search/Display and Demand Gen
- Testing and optimising campaigns and value propositions to maximise conversion, prevent ad fatigue, improve click-through rates and reduce drop-off
- Working closely with the central marketing, product and editorial teams to ensure technical seamlessness and develop high-impact conversion moments
- Managing the CAC:LTV ratio to hit high-volume targets and attract high-quality users
Who are we looking for?
The successful candidate will be a data-driven decision maker who thrives in a test and learn environment and is comfortable launching MVPs, analysing results quickly, and pivoting strategies based on performance. With proven growth experience and a background in performance marketing within a subscription-based business (ideally within the media or publishing field) you understand what drives a user to move from being a ‘casual’ to a loyal subscriber. Handling campaigns for 20+ brands, you will have excellent organisational skills and attention to detail, and a background of working within a multi-brand or high-volume environment is highly desirable.
How we’ll look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role, you’ll get a range of benefits, including: 25 days' holiday (plus
Growth Marketing Manager, Subscriptions in London employer: REACH PLC
Contact Detail:
REACH PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager, Subscriptions in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your growth marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their subscription model and think about how you can contribute to their growth strategy. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Reach.
We think you need these skills to ace Growth Marketing Manager, Subscriptions in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Growth Marketing Manager role. Highlight your experience in performance marketing and any work you've done with subscriptions. We want to see how you can drive growth and retention!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Share why you're passionate about this role and how your skills align with our mission at Reach. Be genuine and let your personality shine through!
Showcase Your Data Skills: Since we're looking for a data-driven decision maker, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at Reach!
How to prepare for a job interview at REACH PLC
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to be data-driven. Brush up on key metrics like CAC and LTV before your interview. Be ready to discuss how you've optimised these in past roles and share specific examples of campaigns that drove growth.
✨Showcase Your Creativity
This role involves designing scalable offer frameworks and creative optimisation. Prepare to discuss innovative strategies you've implemented in previous positions. Bring examples of successful campaigns and how you tested and iterated on them to improve performance.
✨Understand the Audience
Reach connects with millions of readers, so understanding audience behaviour is crucial. Research their brands and think about what drives user loyalty. Be prepared to share insights on how you would approach audience segmentation and targeting for subscriptions.
✨Collaboration is Key
You'll be working closely with various teams, so highlight your teamwork skills. Think of examples where you've collaborated with marketing, product, or editorial teams to achieve a common goal. Emphasise your ability to communicate effectively across departments.
