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- Tasks: Lead trade marketing strategy and drive revenue across various platforms.
- Company: Dynamic media company focused on innovation and growth.
- Benefits: Generous holiday, bonus scheme, healthcare support, and flexible working options.
- Why this job: Shape the future of marketing while making a real impact in a vibrant industry.
- Qualifications: Senior management experience with strong leadership and analytical skills.
- Other info: Hybrid role with excellent career progression opportunities.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About this role: We are hiring a Trade Marketing Director to set strategy and drive revenue across socialâvideo Studio, digital, branded content and print. This is a highâimpact, highly visible role shaping growth.
Responsibilities:
- Own trade marketing plan and budget, bringing "Where People Live" brand positioning to life across the industry.
- Lead marketing and communications plan, building consideration for digital, data and Studio offerings with advertisers and agencies.
- Steer B2B lead generation from strategy to execution, converting demand into pipeline.
- Oversee Mantis marketing strategy, positioning contextual targeting and brandâsafety solution as an innovation hub.
- Take charge of trade marketing budget, manage PR agency, serve as goâto contact for agency marketing teams, trade/industry press and key editorial relationships.
Qualifications:
- Seniorâlevel management experience, leading crossâfunctional teams (team of 12, 3 direct reports).
- Strategic thinker with strong leadership skills and experience with media agencies and/or media owners.
- Deep understanding of the agency market, cultivating strong relationships with internal marketing teams and industry press.
- Experience with lead generation technology and strategy, proficient in Salesforce, Pardot and Marketo or similar tools.
- Strong analytical skills, able to interpret data to make informed decisions.
Hybrid role: 2 days per week from Canary Wharf Hub, applicant must be within commutable distance of London.
Benefits:
- 25 days' holiday (plus bank holidays) and an extra day after 3, 5, 10 years. Optional extra holiday scheme.
- Extra paid leave to volunteer for a cause close to your community.
- Bonus scheme: stake in our success, annual earnings enhancement.
- Pension: company matches up to 6% of salary.
- Progressive people policies, enhanced family leave, flexibility, inclusion and progression.
- Healthcare cash plan, car lease scheme, wellbeing support.
- Discounts: 15% off with Reach marketplace, Yimbly; interestâfree loans for season tickets and technology.
Equal Opportunity: Reach plc is an inclusive employer. We encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
B2B Trade Marketing Director in London employer: REACH PLC
Contact Detail:
REACH PLC Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land B2B Trade Marketing Director in London
â¨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant online groups, and donât be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just canât.
â¨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with lead generation technology and your strategic thinking. Use real examples to demonstrate how you've driven revenue and shaped marketing strategies in the past.
â¨Be Ready for the Interview
Prepare for those tough questions by brushing up on your knowledge of the agency market and your analytical skills. Think about how you can interpret data to make informed decisions and be ready to discuss your approach to managing budgets and teams.
â¨Apply Through Our Website
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace B2B Trade Marketing Director in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Trade Marketing Director role. Highlight your strategic thinking and leadership experience, especially in managing cross-functional teams.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue and led marketing strategies in the past, and donât forget to mention your familiarity with lead generation tools!
Showcase Your Analytical Skills: Since strong analytical skills are key for this position, include instances where you've used data to make informed decisions. This will help us see how you can steer our B2B lead generation efforts effectively.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity at StudySmarter!
How to prepare for a job interview at REACH PLC
â¨Know Your Trade Marketing Inside Out
Make sure youâre well-versed in trade marketing strategies, especially those that align with the company's 'Where People Live' brand positioning. Brush up on your knowledge of digital, social-video, and print marketing to show you can drive revenue effectively.
â¨Showcase Your Leadership Skills
Prepare examples of how you've successfully led cross-functional teams in the past. Highlight your experience managing a team of 12 or more, and be ready to discuss how you foster collaboration and drive results.
â¨Demonstrate Analytical Prowess
Be prepared to discuss how youâve used data to inform your marketing decisions. Familiarise yourself with lead generation technology and tools like Salesforce, Pardot, and Marketo, as these will likely come up during the interview.
â¨Build Relationships with Key Stakeholders
Think about how youâve cultivated strong relationships with internal marketing teams and industry press. Be ready to share specific examples of how these relationships have benefited your previous roles and how you plan to leverage them in this position.
