At a Glance
- Tasks: Optimise subscriber journeys and enhance paywall experiences for millions of readers.
- Company: Join Reach, a leading media organisation connecting with diverse audiences.
- Benefits: Enjoy 25 days holiday, flexible working, and a bonus scheme.
- Other info: Work remotely with one day a week in Canary Wharf; inclusive culture awaits!
- Why this job: Make a real impact in the media landscape while growing your career.
- Qualifications: Data-driven mindset with experience in subscription models and excellent communication skills.
The predicted salary is between 45000 - 55000 £ per year.
Famous brands. Millions of daily readers. On a mission to connect with audiences and diversify revenue. Reach is building our subscription proposition. Product ownership and optimisation are core to the subscription journey and paywall experience. We are looking for a Subscription/Optimisation Manager, ideally with a media / consumer / content business background, to optimise full‑funnel performance from acquisition and conversion to retention and lifetime value across all brands. This role is home & hub based with one day a week in the Canary Wharf office; you can be located anywhere in the UK but must be able to travel to London once a week.
About us
Hello, we’re Reach. Every day, our trusted news, stories, and content connect with millions of people wherever they live – on social feeds, local newsstands, or through local communities and hot topics. We’re home to more than 120 trusted brands – from household names such as the Mirror, Express, Daily Star, and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and an expanding presence in the US (Irish Star). By understanding people and what matters to them, we are the UK and Ireland’s largest commercial news publisher. We reach 70% of the UK’s online audience and speak to over 100 million social followers worldwide.
Your story, with Reach
As a modern media organisation, we’re more than just news. We value a wide range of people and skills to serve diverse audiences, customers, and communities. We embrace each background with respect and encourage everyday exploration. We provide a career that works with your life and allows you to create and grow.
What will the role involve
- Working cross‑functionally, you will deliver intuitive, high‑converting subscriber journeys, ensuring a flawless experience that supports long‑term reader engagement and sustainable journalism.
- Oversee integrations, manage logic, refunds, and failed payments.
- Co‑manage the product backlog.
- Build new subscription tiers and shape subscriber‑only experiences to increase demand and capture more value.
- Optimise conversion and the pay‑wall funnel to drive acquisitions.
- Improve flows to deliver fantastic end‑to‑end user journeys.
- Manage experiments and implement test‑and‑learn workflows across multiple touchpoints.
- Use pricing dynamics to deliver a strategy that drives ARPU and lifetime value.
Who are we looking for?
We seek an innovative, experimental, data‑driven professional who is KPI‑obsessed and has a deep understanding of the subscriptions ecosystem. Ideally, you have a demonstrated history of optimising subscription‑driven models, ideally within a fast‑paced media environment. You will act as a subject‑matter expert and work closely with designers, UX teams, and senior stakeholders, so excellent communication is essential.
How we’ll look after you
- 25 days’ holiday (plus bank holidays), with an extra day after 3, 5, and 10 years. Extra holiday purchase options available.
- One day’s paid leave each year to volunteer.
- Big moment day – extra paid leave for significant life events.
- Bonus scheme – stake in our success to increase annual earnings.
- Retirement support – we match company pension contributions up to 6% and permit salary sacrifice.
- Progressive people policies – family leave, flexible working, inclusion, and progression support.
- Healthcare cash plan – reimbursement for medical expenses and priority doctor appointments.
- Car lease scheme – lease a brand‑new electric or hybrid car via salary sacrifice.
- Well‑being support – 24/7 assistance programme for you and your family.
- Discounts – 15% off Reach’s online marketplace, Yimbly.
- Interest‑free loans – for season tickets and technology.
Additional Information
Reach plc believes diversity brings benefits for customers, business, and people. We are an inclusive employer and welcome applications from all suitable applicants, irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Product Management
Industries: Technology, Information and Media, Social Networking Platforms, and Marketing Services
Subscription / Optimisation Manager in England employer: REACH PLC
At Reach plc, we pride ourselves on being an excellent employer, offering a dynamic and supportive work environment in Greater London. As a Senior Sports Producer, you'll benefit from flexible working arrangements, 25 days of holiday, and performance bonuses, all while collaborating with a talented team to drive innovative content strategies across popular platforms. Our commitment to employee growth and a culture that values creativity makes us an attractive choice for those seeking meaningful and rewarding careers in the sports media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Subscription / Optimisation Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for REACH PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like REACH PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with REACH PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at REACH PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Subscription / Optimisation Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit REACH PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of REACH PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about REACH PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at REACH PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at REACH PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At REACH PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
