Data Analyst - Digital Marketing
Data Analyst - Digital Marketing

Data Analyst - Digital Marketing

City of London Full-Time 22000 - 24000 £ / year (est.) No home office possible
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REACH PLC

At a Glance

  • Tasks: Analyse data to drive marketing strategies and improve product performance.
  • Company: Join Reach Work, a dynamic team behind top UK and Ireland brands.
  • Benefits: Enjoy 25 days holiday, flexible work hours, and wellbeing support.
  • Why this job: Make an impact with data insights in a creative and collaborative environment.
  • Qualifications: 1+ years experience in data analysis and advanced Excel skills required.
  • Other info: Great career growth opportunities and a commitment to diversity and inclusion.

The predicted salary is between 22000 - 24000 £ per year.

Join to apply for the Data Analyst – Digital Marketing role at Reach plc

9 day fortnight – 8.30-5.30pm and every other Friday off

Who are we?

Reach Work a portfolio of specialist job sites, GAAPweb (accountancy and finance), Totallylegal (lawyers) and SecsintheCity (PAs and EAs), are seeking a new Data Analyst to join their team.

We’re Reach, home to some of the UK and Ireland’s most iconic media brands – think the Mirror, Daily Express, OK!, as well as regional titles like the Birmingham Post, Liverpool Echo, and Manchester Evening News. With a readership of 47 million people each month, we’re the largest commercial publisher in the UK. But we’re more than just our brands – we’re a company built on collaboration, imagination, and determination. Our values shape the work we do every day, and we’re committed to creating an environment where everyone feels supported, valued, and able to grow. We prioritise flexibility and work‑life balance, making it easier for you to thrive both in and outside of work.

What you’ll be doing

As a Data Analyst, you’ll join a team responsible for marketing, product, data and content, providing insight across market‑leading recruitment brands. Reporting into the Data & Insight Manager, your role will encompass a variety of reporting and analytical responsibilities, with an emphasis on driving acquisition and retention strategies and improving product performance.

You’ll be responsible for ensuring robust reporting of KPIs which influence strategic business decisions. At Reach Work, we encourage independence and creativity, allocating additional responsibility in line with your ability and professional growth.

As the new Data Analyst, you’ll be responsible for

  • Creating and maintaining reports using Google Sheets and/or Excel.
  • Building data visualisations (Tableau, Looker Studio, and Google Sheets) to help with analysis.
  • Providing insight from data analysis and communicating this to stakeholders effectively.
  • Presenting your findings with Google Slides and/or Microsoft PowerPoint.
  • Developing a strong understanding of how our SaaS platform (Madgex) works and how that impacts the business.
  • Monitoring SEO performance using SEMrush and Google Search Console.
  • Compiling, curating and transforming data from surveys and creating graphs, charts and commentary for the wider marketing team.
  • Using our SQL databases to analyse client account performance and site traffic behaviour.
  • Setting up A/B experiments, ensuring the hypothesis, audience and success measures are clearly defined.

Qualifications

You’ll require at least 1+ years Data Analyst experience in a digital environment, working with marketing data, data mining and analysis.

  • Advanced Excel or Google Sheets skills.
  • Experience using an analytics platform (e.g., Google Analytics).
  • Data‑driven and passionate about using testing and research to justify business decisions.
  • A degree in a maths/science‑based subject would be an advantage.

Benefits

We’re offering a salary of £26,000 to £28,000 depending on experience, and a range of fantastic benefits to help support you both personally and professionally.

  • 25 days’ holiday per year, with additional days after 3, 5 and 10 years of service, plus a Holiday Purchase Scheme.
  • Giving back day – an additional day’s leave each year to support a cause close to your heart.
  • Enhanced family leave – including maternity, paternity and adoption – you’ll be eligible after just six months’ employment.
  • Wellbeing support – including a 24/7 assistance programme for you and your nearest and dearest.
  • Strong career opportunities – support from your line manager and a range of learning & development programmes.
  • Help saving for your retirement – join our pension scheme and we’ll match contributions up to 6 %.

EEO Statement

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

Seniority level

Not applicable

Employment type

Full time

Job function

Marketing

Industries

Book and Periodical Publishing

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Data Analyst - Digital Marketing employer: REACH PLC

At Reach Work, we pride ourselves on being an excellent employer that champions collaboration, creativity, and professional growth. Located in the vibrant city of London, we offer a supportive work culture with flexible hours, a 9-day fortnight, and a comprehensive benefits package including generous holiday allowances and wellbeing support. Our commitment to employee development ensures that as a Data Analyst, you will have ample opportunities to enhance your skills and make a meaningful impact within our market-leading brands.
REACH PLC

Contact Detail:

REACH PLC Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Data Analyst - Digital Marketing

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio showcasing your data analysis projects, especially those related to digital marketing. This will give potential employers a taste of what you can do and set you apart from the crowd.

✨Tip Number 3

Prepare for interviews by practising common data analyst questions and scenarios. Think about how you can demonstrate your experience with tools like Google Sheets, Tableau, and SQL during the conversation.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Reach Work.

We think you need these skills to ace Data Analyst - Digital Marketing

Data Analysis
Google Sheets
Excel
Tableau
LookerStudio
Google Slides
Microsoft PowerPoint
SQL
SEO Performance Monitoring
SEMRush
Google Search Console
A/B Testing
Data Mining
Google Analytics
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Data Analyst role. Highlight your experience with Google Sheets, Excel, and any analytics platforms you've used. We want to see how your skills align with what we're looking for!

Showcase Your Projects: Include specific projects or examples where you've used data analysis to drive decisions. Whether it's A/B testing or creating reports, we love seeing how you've made an impact in previous roles.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data analysis and how you can contribute to our team at Reach Work. Keep it engaging and personal – we want to get to know you!

Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at REACH PLC

✨Know Your Data Tools

Make sure you’re familiar with the tools mentioned in the job description, like Google Sheets, Excel, and data visualisation platforms like Tableau. Brush up on your skills and be ready to discuss how you've used these tools in past roles.

✨Showcase Your Analytical Skills

Prepare examples of how you've used data analysis to drive business decisions. Think about specific projects where your insights led to improved performance or strategic changes, and be ready to explain your thought process.

✨Communicate Effectively

Since you'll need to present findings to stakeholders, practice explaining complex data in simple terms. Use clear visuals and be prepared to answer questions about your analysis and recommendations.

✨Understand the Business Context

Research Reach Work and its brands to understand their market position and challenges. This will help you tailor your responses and show that you're genuinely interested in contributing to their success.

Data Analyst - Digital Marketing
REACH PLC
Location: City of London
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