B2B Trade Marketing Director

Your story, with Reach. As a modern media organisation, we’re much more than just news. We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore. We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role. We’re hiring a Trade Marketing Director to set the strategy and drive revenue across our social video first Studio offering and digital, branded content and print suite. This is a high‑impact, highly visible role where you’ll shape how we grow and make a tangible difference across the wider organisation.

You’ll own the trade marketing plan and budget, bringing our “Where People Live” brand positioning to life across the industry. You’ll lead the marketing and comms plan that builds consideration for our digital, data and Studio offerings with advertisers and agencies, turning market trends, consumer insight and competitor moves into sharp, actionable trade strategies.

You’ll steer B2B lead generation from strategy through to execution in partnership with our Associate Director of Lead Generation, converting demand into pipeline. You will also oversee the Mantis Marketing strategy to ensure Mantis, our contextual targeting and brand‑safety solution, is positioned as an innovation hub for publishers, brands and agencies.

You’ll take charge of the trade marketing budget, manage our newly appointed PR agency, and be a go‑to contact for agency marketing teams and Trade/Industry press contacts as well as owning key Editorial relationships.

What you need to succeed. This position requires a strategic thinker with strong leadership skills to manage cross‑functional teams. In this role you will oversee a team of 12 with 3 direct reports, and it is essential that you have senior level management experience. It is key that our Trade Marketing Director possesses a strong understanding of the Agency market and has experience cultivating strong relationships with internal marketing teams and industry press. We are looking for someone who is well connected within the Advertising ecosystem and will have industry experience.

You’ll have experience with lead generation technology and strategy, and will be an experienced user of Salesforce, Pardot and Marketo, or similar tools. In addition, we need someone with strong analytical skills with the ability to interpret data to make informed decisions.

This is a hybrid role working 2 days per week from our Canary Wharf Hub, applicants must be within a commutable distance from London.

How we’ll look after you. We take good care of our people – and that means more than just a pay packet. Whatever your role, you’ll get a range of benefits, including:

• 25 days’ holiday (plus bank holidays), as well as an extra day after you’ve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
• An extra day’s paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day – an extra day’s paid leave for a moment that matters to you – like getting married, moving house or welcoming a new addition to the family (human or furry!).
• Bonus scheme – you’ll get a stake in our success and a chance to add to your annual earnings.
• Help saving for your retirement – we’ll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive and progressive people policies – we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
• A healthcare cash plan – giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme – you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
• Wellbeing support – including a 24/7 assistance programme for you and your family.
• Access to lots of discounts – including 15% off with Reach’s very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
• Interest‑free loans – including for season tickets and technology.

Additional Information. Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.