At a Glance
- Tasks: Shape how millions connect with stories and drive audience growth across platforms.
- Company: Join Reach, the UK's largest commercial news publisher with over 120 trusted brands.
- Benefits: Enjoy 25 days holiday, flexible policies, and a supportive work environment.
- Other info: Open to applicants from across the UK; inclusive workplace culture.
- Why this job: Make a real impact in digital storytelling and engage diverse audiences.
- Qualifications: Hands-on newsroom experience and a passion for audience engagement required.
The predicted salary is between 30000 - 40000 £ per year.
Do you want to shape how millions of readers connect with our stories? As an Audience Editor, you will unlock the biggest social growth opportunities for our brands in the South West, turning data and platform signals into best‑practice action across various platforms. You will be an influential member of our editorial team, working closely with title editors and running distribution across social, newsletters and direct messaging while delivering projects that grow registered users and reach new readers.
You will oversee best practice multi-platform distribution across social, newsletters and direct messaging, turning casual readers into loyal, registered users. You’ll set the standards for growth across our titles and dive into high‑priority newsroom projects. Data‑led and agile, you’ll balance daily execution with exploratory initiatives that unlock new brand opportunities. This role is primarily home based (with regular office travel for those located near our Bristol, Plymouth or Exeter workspaces). We are ideally looking for candidates based in the South West, but we are open to candidates from across the UK. This is an initial 12 month fixed term contract position.
What will the role involve?
- You will identify the best audience opportunities to drive growth across the Reach portfolio, ensuring content is packaged appropriately for the correct platform to drive high performance.
- You will manage social media channels for BristolLive, SomersetLive, GloucestershireLive, DevonLive, PlymouthLive, and CornwallLive.
- You will ensure others in the team follow the principles set out for driving maximum growth in key areas while continually identifying new areas of opportunity for our brands.
- You will curate newsletters and drive interest in them through a targeted distribution strategy, whilst helping to grow direct messaging channels.
- You will implement projects to grow registered users, finding new ways to promote content off‑platform and connect with new readers.
Who are we looking for?
- You have hands‑on newsroom writing experience and a proven track record of growing and engaging audiences across social media and newsletters.
- You are a senior NCTJ/NQJ or equivalent qualified journalist, with up to date media law knowledge.
- You have a passion for digital storytelling and understand its vital impact on both local and national levels.
- You are an excellent communicator with exceptional time management skills, allowing you to deliver high‑quality work in a fast‑paced environment.
- You thrive on collaboration, so you are a natural team player who values collective success and open dialogue.
- You have a strong understanding of all current social media platforms (especially Facebook) and you are an evangelist for audience engagement.
- You have the agility and willingness to adapt to the rapidly changing needs of digital audiences as well as shifting business priorities.
- You have a solid understanding of the South West and you are familiar with our brands and audiences.
How we’ll look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:
- 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years.
- An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day – an extra day’s paid leave for a moment that matters to you – like getting married, moving house or welcoming a new addition to the family (human or furry!).
- Help saving for your retirement – we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Supportive and progressive people policies – we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression.
- A healthcare cash plan – giving you money back for a range of medical expenses and fast access to doctor's appointments.
- Car lease scheme – you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
- Wellbeing support – including a 24/7 assistance programme for you and your family.
- Access to lots of discounts – including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
- Interest‑free loans – including for season tickets and technology.
If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying. We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work. Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported.
As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences. We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.
Audience Editor employer: REACH PLC
At Reach, we pride ourselves on being an exceptional employer that values diversity and fosters a collaborative work culture. As an Audience Editor, you'll enjoy a range of benefits including generous holiday allowances, flexible working arrangements, and opportunities for personal and professional growth, all while making a meaningful impact on how millions engage with our stories across the South West. With a commitment to employee wellbeing and a supportive environment, Reach is the perfect place for those looking to thrive in a dynamic media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Editor
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially anything related to audience engagement and social media. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at Reach, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its audience. Understand our brands and how you can contribute to their growth. Tailor your responses to show how your experience aligns with our goals.
We think you need these skills to ace Audience Editor
Some tips for your application 🫡
Show Your Passion for Storytelling:When you write your application, let your love for digital storytelling shine through! Share examples of how you've engaged audiences and turned casual readers into loyal fans. We want to see your enthusiasm for connecting with people through our stories.
Tailor Your Application:Make sure to customise your application for the Audience Editor role. Highlight your experience with social media and newsletters, and how you've driven growth in previous roles. We’re looking for someone who understands our brands and can bring fresh ideas to the table!
Be Data-Driven:Since this role is all about unlocking growth opportunities, don’t forget to mention your experience with data analysis. Talk about how you've used data to inform your strategies and decisions in past projects. We love a candidate who can balance creativity with analytics!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team at Reach!
How to prepare for a job interview at REACH PLC
✨Know Your Audience
Before the interview, dive deep into understanding the audience demographics of the brands you'll be working with. Familiarise yourself with their social media presence and newsletter strategies. This will help you demonstrate your knowledge of how to engage and grow these audiences effectively.
✨Showcase Your Data Skills
As an Audience Editor, data is your best friend. Be prepared to discuss how you've used data to drive growth in previous roles. Bring examples of successful campaigns or projects where you turned insights into actionable strategies that increased engagement or user registrations.
✨Be a Team Player
Collaboration is key in this role. Highlight your experience working with editorial teams and how you've contributed to collective success. Share specific instances where your teamwork led to innovative solutions or improved audience engagement across platforms.
✨Stay Agile and Adaptable
The digital landscape is ever-changing, so it's crucial to show your adaptability. Discuss how you've navigated shifts in audience behaviour or platform algorithms in the past. Emphasise your willingness to experiment with new ideas and strategies to keep up with trends and maximise growth opportunities.
