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- Tasks: Lead and grow a prominent YouTube channel with creative content and strategic insights.
- Company: Join Reach, a leading media organisation connecting millions through diverse stories.
- Benefits: Enjoy 25 days' holiday, bonus schemes, and flexible working options.
- Why this job: Make an impact in the digital space while developing your career in media.
- Qualifications: Experience managing YouTube channels and strong skills in content strategy and analytics.
- Other info: Dynamic team environment with opportunities for innovation and personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About the Role
We are seeking a YouTube Channel Manager to lead the editorial, creative, and strategic development for a prominent brand at Reach. This highly cross‑functional role works closely with editorial, Studio and analytics teams. The ideal candidate is a deeply platform‑native thinker with editorial instincts, proven leadership capabilities, and a passion for YouTube. Flexibility is essential: you will be covering a Sunday–Saturday rota between 6am and 11pm.
Responsibilities
- Channel strategy and growth: Own the YouTube roadmap, build repeatable, habit‑forming formats, schedule, publish and optimise for search and discovery.
- Editorial and creative: Write and edit platform‑native titles/descriptions; create high‑performing thumbnails; adapt and package content for YouTube; ensure accessibility, clarity and brand tone; oversee quality control.
- Data‑led optimisation: Lead analytics and reporting, interpret retention curves, CTR, AVD and traffic sources; run structured tests and iterate formats and publishing playbooks; communicate insights to stakeholders.
- Innovation and partnerships: Pilot new formats and talent; partner with YouTube editorial/product teams to unlock visibility and opportunities.
- Team leadership and coordination: Collaborate closely with video producers/editors; share platform best practice across global editorial and social teams to drive alignment and growth.
What You\’ll Need to Succeed
- Proven success managing professional YouTube channels at scale (c. 5–25 M+ audience reach), delivering measurable gains in subscribers, watch time and monetisation.
- Deep expertise in YouTube content strategy and algorithms; strong understanding of retention strategies and monetisation models (RPM, monetised playbacks).
- Demonstrable skill creating high‑impact thumbnails and packaging that increase CTR and session starts.
- Proficiency in Adobe Premiere Pro (or similar) and post‑production workflows.
- Excellent stakeholder management, communication, organisation and presentation skills; strong time management; collaborative, professional and adaptable, including during major breaking news.
- Experience running content calendars and end‑to‑end production workflows from pitch to publish.
Benefits
- 25 days\’ holiday (plus bank holidays), plus additional days after each 3, 5 and 10 years of service and a scheme to buy extra holiday.
- Extra day\’s paid leave each year to volunteer for a cause close to your community or heart.
- Moment day – an extra day’s paid leave for significant life moments (e.g., marriage, move, new family member).
- Bonus scheme – stake in company success and chance to boost annual earnings.
- Pension match up to 6 % and salary sacrifice option.
- Supportive, progressive people policies covering family leave, flexibility and inclusion.
- Healthcare cash plan, private healthcare (insert details).
- Car lease scheme for electric or hybrid vehicles.
- Wellbeing support, including 24/7 assistance.
- Access to discounts through Reach’s online marketplace, Yimbly.
- Interest‑free loans for season tickets and technology.
Our Commitment to Diversity
Reach plc believes diversity brings benefits for our customers, our business and our people. We are committed to being an inclusive employer and encourage applications from all suitable candidates irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion, belief or sexual orientation.
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YouTube Channel Manager - Daily Record employer: REACH PLC
Contact Detail:
REACH PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Channel Manager - Daily Record
✨Tip Number 1
Get to know the company inside out! Research Reach and its brands, especially the Daily Record. Understanding their audience and content style will help you tailor your approach during interviews.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your YouTube skills! Prepare a portfolio of your best work, including successful channel strategies and creative content. Bring this to interviews to demonstrate your expertise and passion for the platform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Reach team!
We think you need these skills to ace YouTube Channel Manager - Daily Record
Some tips for your application 🫡
Show Your Passion for YouTube: When you're writing your application, let your enthusiasm for YouTube shine through! Talk about your favourite channels, what you love about the platform, and how you can bring that passion to our team at Reach.
Tailor Your Experience: Make sure to highlight your relevant experience managing YouTube channels. Use specific examples of how you've grown audiences or improved engagement. We want to see how your skills align with what we're looking for!
Be Creative with Your Application: Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Whether it’s a catchy subject line or a fun format, show us what you can do right from the start!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at REACH PLC
✨Know Your YouTube Inside Out
Before the interview, dive deep into YouTube's algorithms and content strategies. Familiarise yourself with successful channels that have a similar audience reach to what Reach is looking for. Be ready to discuss specific examples of how you've grown channels in the past.
✨Showcase Your Creative Skills
Prepare a portfolio of your best thumbnails and video content. Bring examples that highlight your ability to create engaging, platform-native titles and descriptions. This will demonstrate your editorial instincts and creative flair, which are crucial for the role.
✨Data is Your Best Friend
Brush up on your analytics skills! Be prepared to talk about how you've used data to optimise content performance in previous roles. Discuss specific metrics like CTR and retention rates, and how you’ve leveraged these insights to drive growth.
✨Be Ready to Collaborate
This role involves working closely with various teams, so be prepared to discuss your experience in team leadership and collaboration. Share examples of how you've successfully coordinated with video producers and editors to achieve common goals.
