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- Tasks: Lead and grow a prominent YouTube channel with creative content and strategic insights.
- Company: Join Reach, a leading media organisation connecting millions through diverse stories.
- Benefits: Enjoy 25 days' holiday, bonus schemes, and flexible working options.
- Why this job: Make an impact in the digital space while developing your career in media.
- Qualifications: Experience managing YouTube channels and strong skills in content strategy and analytics.
- Other info: Dynamic team environment with opportunities for innovation and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Talent Acquisition Partner – Commercial at Reach Plc
About us
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live – whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.
We\’re home to more than 120 brands – from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.
It\’s our ability to understand people and the things that matter to them that makes us Britain and Ireland\’s largest commercial news publisher. We reach around 70% of the UK\’s online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love.
Your story, with Reach
As a modern media organisation, we\’re much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.
We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.
We’ll help you build a career that works with your life, while giving you the space to create and grow.
About the role
This role is home & hub linked to our Glasgow hub, so you must be located in or around Glasgow.
You will be covering a Sunday – Saturday rota between 6am – 11pm, so flexibility is key.
We are seeking a YouTube Channel Manager to lead the editorial, creative, and strategic development for a prominent brand at Reach. This role is responsible for growing audience reach, engagement, and revenue while driving innovation. This is a highly cross-functional role, working closely with editorial, Studio and analytics teams. The ideal candidate is a deeply platform-native thinker with editorial instincts, proven leadership capabilities, and a passion for YouTube.
- Channel strategy and growth: Own the YouTube roadmap; build repeatable, habit-forming formats; schedule, publish and optimise for search and discovery.
- Editorial and creative: Write and edit platform-native titles/descriptions; create high-performing thumbnails; adapt and package content for YouTube; ensure accessibility, clarity and brand tone; oversee QC.
- Data-led optimisation: Lead analytics and reporting; interpret retention curves, CTR, AVD and traffic sources; run structured tests; iterate formats and publishing playbooks; communicate insights to stakeholders.
- Innovation and partnerships: Pilot new formats and talent; partner with YouTube editorial/product teams to unlock visibility and opportunities.
- Team leadership and coordination: Collaborate closely with video producers/editors; share platform best practice across global editorial and social teams to drive alignment and growth.
What you\’ll need to succeed.
- Proven success managing professional YouTube channels at scale (c. 5–25M+ audience reach), delivering measurable gains in subscribers, watch time and monetisation.
- Deep expertise in YouTube content strategy and algorithms; strong understanding of retention strategies and monetisation models (RPM, monetised playbacks).
- Demonstrable skill creating high-impact thumbnails and packaging that increase CTR and session starts.
- Proficiency in Adobe Premiere Pro (or similar) and post-production workflows.
- Excellent stakeholder management, communication, organisation and presentation skills; strong time management; collaborative, professional and adaptable, including during major breaking news.
- Experience running content calendars and end-to-end production workflows from pitch to publish.
How we\’ll look after you
We take good care of our people – and that means more than just a pay packet. Whatever your role, you\’ll get a range of benefits, including:
- 25 days\’ holiday (plus bank holidays), as well as an extra day after you\’ve been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
- An extra day\’s paid leave each year to volunteer for a cause close to your community or your heart.
- Big moment day – an extra day’s paid leave for a moment that matters to you – like getting married, moving house or welcoming a new addition to the family (human or furry!)
- Bonus scheme – you\’ll get a stake in our success and a chance to add to your annual earnings.
- Help saving for your retirement – we\’ll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Supportive and progressive people policies – we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there\’s something you want to understand more about, just ask – it won’t make a difference to your application.
- A healthcare cash plan – giving you money back for a range of medical expenses and fast access to doctor\’s appointments.
- Private healthcare – [insert for you/your partner/your family]
- Car lease scheme – you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
- Wellbeing support – including a 24/7 assistance programme for you and your family.
- Access to lots of discounts – including 15% off with Reach\’s very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
- Interest-free loans – including for season tickets and technology.
Additional Information
Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
Seniority level
- Not Applicable
Employment type
- Full-time
Job function
- Writing/Editing
Industries
- Newspaper Publishing and Broadcast Media Production and Distribution
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YouTube Channel Manager - Daily Record employer: Reach plc
Contact Detail:
Reach plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Channel Manager - Daily Record
✨Tip Number 1
Get to know the company inside out! Research Reach and its brands, especially the Daily Record. Understanding their audience and content style will help you tailor your approach during interviews.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider tips and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your YouTube skills! Prepare a portfolio of your best work, including successful channel strategies and creative content. Bring this to interviews to demonstrate your expertise and passion for the platform.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Reach team!
We think you need these skills to ace YouTube Channel Manager - Daily Record
Some tips for your application 🫡
Show Your Passion for YouTube: When you're writing your application, let your enthusiasm for YouTube shine through! Talk about your favourite channels, what you love about the platform, and how you can bring that passion to our team at Reach.
Tailor Your Experience: Make sure to highlight your relevant experience managing YouTube channels. Use specific examples of how you've grown audiences or improved engagement. We want to see how your skills align with what we're looking for!
Be Creative with Your Application: Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Whether it’s a catchy subject line or a fun format, show us what you can do right from the start!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Reach plc
✨Know Your YouTube Inside Out
Before the interview, dive deep into YouTube's algorithms and content strategies. Familiarise yourself with successful channels that have a similar audience reach to what Reach is looking for. Be ready to discuss specific examples of how you've grown channels in the past.
✨Showcase Your Creative Skills
Prepare a portfolio of your best thumbnails and video content. Bring examples that highlight your ability to create engaging, platform-native titles and descriptions. This will demonstrate your editorial instincts and creative flair, which are crucial for the role.
✨Data is Your Best Friend
Brush up on your analytics skills! Be prepared to talk about how you've used data to optimise content performance in previous roles. Discuss specific metrics like CTR and retention rates, and how you’ve leveraged these insights to drive growth.
✨Be Ready to Collaborate
This role involves working closely with various teams, so be prepared to discuss your experience in team leadership and collaboration. Share examples of how you've successfully coordinated with video producers and editors to achieve common goals.
