VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent

VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent

Stoke-on-Trent Full-Time 100000 - 150000 £ / year (est.) Home office (partial)
Reach Contact Limited

At a Glance

  • Tasks: Lead commercial strategy and drive data-driven insights for business growth.
  • Company: Join Acosta Europe, a leader in commercial performance and analytics.
  • Benefits: Competitive salary, diverse culture, and opportunities for professional growth.
  • Other info: Hybrid working model with a focus on collaboration and innovation.
  • Why this job: Shape the future of commercial strategy with innovative data solutions.
  • Qualifications: Proven leadership in analytics and strong commercial acumen required.

The predicted salary is between 100000 - 150000 £ per year.

Office Location: Woking (GU21 5BH) or Stoke on Trent (ST4 2HX)

Working Pattern: Hybrid - 3 days per week from the Office, 2 days from home.

Contract: Full‑time, Permanent 37.5 hours per week

Acosta Europe is seeking a visionary Vice President of Commercial Performance, Data Intelligence & Analytics to join our Executive Leadership Team and shape the future of our commercial strategy.

About the Role

As VP, you will be the enterprise leader responsible for driving commercial excellence, revenue growth, advanced analytics, and strategic insight across Acosta Europe. You will modernise our commercial systems, elevate our data and insights capabilities, and embed a culture of evidence‑based decision‑making across the organisation. You will work cross‑functionally alongside Sales, Client Leadership, Finance, Operations, and Technology to bring clarity, insight, and commercial rigour to the way we serve clients and grow the business.

Key Responsibilities

  • Commercial Strategy & Performance
    • Shape and execute the organisation's commercial intelligence and performance strategy.
    • Monitor and optimise revenue streams, pricing models, and promotional effectiveness.
    • Drive improvements in sales productivity, capability development, and performance management.
    • Lead the development and reporting of commercial KPIs for the Board and ELT.
    • Identify market opportunities and client growth levers through insight‑led thinking.
  • Data, Insights & Analytics Leadership
    • Lead a high‑performing multi‑disciplinary data and insights organisation.
    • Oversee analytics, reporting, predictive modelling, and data governance.
    • Translate complex data into clear, actionable insights for senior leadership and clients.
    • Ensure data is managed ethically, consistently, and in line with regulatory standards.
    • Increase data literacy across the business and unlock new interconnected data opportunities.
    • Drive innovation by embedding traditional, generative, and agentic AI into insight and decision‑making.
  • Client & Market Intelligence
    • Build a world‑class insights capability that differentiates Acosta in the market.
    • Lead market trend analysis, shopper insights, competitive benchmarking, and ROI analytics.
    • Deliver compelling, insight‑driven narratives that enhance client engagement and decision‑making.
    • Champion storytelling and innovative data visualisation across client‑facing teams.
  • Leadership & Collaboration
    • Build and develop a team of analytics and insight specialists.
    • Foster a culture of curiosity, innovation, and data‑led decision‑making.
    • Partner with Technology, Data Protection, and Information Security teams to ensure robust, future‑fit data ecosystems.
    • Influence organisational strategy and investment decisions through rigorous analysis.

What We're Looking For

  • Proven leadership experience in commercial analytics, insights, or intelligence at a VP or senior level.
  • Strong commercial acumen, ideally within FMCG, retail, or agency environments.
  • Deep expertise in data analytics, BI tools (Power BI, Tableau), predictive modelling, and large‑scale data ecosystems.
  • Exceptional communication skills with the ability to simplify complexity.
  • Experience in organisational transformation and embedding analytics at scale.
  • Collaborative, strategic, and results‑driven, with a bias for action.

Benefits

Full Salary and benefits package discussed at screening stage. At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.

VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent employer: Reach Contact Limited

Acosta Europe is an exceptional employer that champions a culture of innovation and collaboration, making it an ideal workplace for the VP of Commercial Performance, Data Intelligence & Analytics. With a hybrid working model that promotes work-life balance, employees benefit from a supportive environment that values diversity and inclusion, alongside opportunities for professional growth and development in a dynamic industry. Located in Woking or Stoke on Trent, this role offers the chance to lead transformative initiatives while being part of a forward-thinking executive team dedicated to driving commercial excellence.

Reach Contact Limited

Contact Details:

Reach Contact Limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent

Tip Number 1

Network like a pro! Reach out to connections in the industry, attend relevant events, and don’t be shy about asking for informational interviews. The more people you know, the better your chances of landing that VP role.

Tip Number 2

Showcase your expertise! Prepare a portfolio or presentation that highlights your achievements in commercial performance and data analytics. This will help you stand out during interviews and demonstrate your value to potential employers.

Tip Number 3

Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. Focus on articulating your vision for commercial strategy and how you can drive growth at Acosta Europe.

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows your genuine interest in joining Acosta Europe and being part of our innovative team.

We think you need these skills to ace VP of Commercial Performance, Data Intelligence & Analytics in Stoke-on-Trent

Commercial Strategy Development
Revenue Optimisation
Sales Productivity Improvement
KPI Development and Reporting
Data Analytics Leadership
Predictive Modelling
Data Governance

Some tips for your application 🫡

Tailor Your CV:Make sure your CV speaks directly to the role of VP of Commercial Performance. Highlight your leadership experience in commercial analytics and any relevant achievements that showcase your ability to drive revenue growth and strategic insight.

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've led teams, improved performance, or transformed data into actionable insights in previous positions.

Showcase Your Data Skills:Since this role heavily involves data intelligence and analytics, make sure to highlight your expertise with BI tools like Power BI or Tableau. We want to see how you've used data to influence decision-making and drive results in your past roles.

Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at Reach Contact Limited

Know Your Numbers

As a VP of Commercial Performance, you'll need to demonstrate your understanding of key performance indicators and analytics. Brush up on relevant metrics and be ready to discuss how you've used data to drive revenue growth in previous roles.

Showcase Your Leadership Style

This role requires strong leadership skills. Prepare examples that highlight your experience in building and leading high-performing teams. Think about how you've fostered a culture of innovation and data-led decision-making in past positions.

Understand the Market Landscape

Familiarise yourself with current trends in FMCG and retail. Be prepared to discuss how you would approach market analysis and client engagement strategies. Showing that you can identify opportunities and threats will set you apart.

Communicate Clearly

Exceptional communication skills are a must for this role. Practice simplifying complex data insights into clear narratives. You might even want to prepare a brief presentation to showcase your ability to convey information effectively to senior leadership.