At a Glance
- Tasks: Build relationships and drive sales for Heineken in grocery stores.
- Company: Join Acosta Europe, partnering with iconic brands like Heineken.
- Benefits: Competitive salary, performance bonus, company vehicle, and healthcare.
- Other info: Flexible working, career development, and an inclusive culture await you.
- Why this job: Kick-start your sales career with real impact and growth opportunities.
- Qualifications: Positive attitude, willingness to learn, and a full UK driving licence.
The predicted salary is between 26000 - 28600 £ per year.
Sell a globally recognised brand. Own your territory. Win the day with Acosta Europe and Heineken.
Client: Heineken (Convenience & Grocery)
Role: Field Sales Executive
Location: Birmingham – Field Based
Contract: Permanent, 37.5 hours per week (Monday to Friday)
Salary: £26,000.00 per annum + 10% performance bonus, plus company vehicle, fuel card & tech provided.
Looking to kick-start your career in sales, FMCG or account management? At Acosta Europe, we partner with world-class brands and give driven people the tools, trust and autonomy to outperform. As a Field Sales Executive, you won't be stuck behind a desk — you'll be on the front line, building relationships, driving availability, and influencing decisions where it really matters in stores. We're recruiting Field Sales Executives to represent Heineken, one of the world's most iconic brands, across grocery and convenience stores. This is a fantastic opportunity for someone at the start of their sales career who's keen to learn, develop and grow with a global brand. No two days are the same — you'll be out in the field, building relationships, learning how retail works, and making a real impact in store.
What you'll be doing:
- Visit a range of grocery and convenience retailers in your territory.
- Build positive relationships with store managers and teams.
- Support the execution of Heineken promotions and campaigns.
- Ensure products are available, visible and merchandised correctly.
- Learn how to spot sales opportunities and improve in-store performance.
- Represent Acosta & Heineken with enthusiasm, confidence and professionalism.
What we're looking for:
- A positive attitude and willingness to learn.
- A natural influencer with commercial instincts.
- Target-driven, competitive and resilient.
- Confident talking to anyone — from store staff to manager.
- Organised, self-motivated and happy working independently.
- Tech-savvy and comfortable reporting activity.
- Full UK manual driving licence.
- FMCG or field sales experience is a bonus — not a must. We care most about attitude, hunger and drive.
Why start your career with Acosta Europe & Heineken?
You'll be working with a business that invests in its people, supports development, and gives you the chance to build a strong foundation in FMCG sales — all while representing a brand recognised and loved around the world.
What you'll get:
- Flexible working options – freedom, responsibility and real ownership of your patch.
- Comprehensive healthcare – medical, dental, vision, plus life insurance and Employee Assistance Programme.
- Generous pension plan – growing contributions as your service increases helping you plan for the future.
- Paid time off – 22 days holiday, plus bank holidays to recharge.
- Paid volunteering day – make a difference in your community.
- Career development – access to Acosta University and internal promotion programs.
- Company tools – including state of the art technology to ensure you are set up for success, including laptop and mobile phone.
- Inclusive culture – supportive, diverse, and values-driven environment.
- Employee engagement – social events, recognition programs, and wellness initiatives.
This is a role for people who want more than “just a job”. It's for people who want momentum, progression and recognition. At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive.
Field Sales Executive - Heineken UK - Birmingham employer: Reach Contact Limited
At Acosta Europe, we pride ourselves on being an exceptional employer, offering a dynamic work culture that empowers our Field Sales Executives to thrive in their careers. With a strong focus on personal development, comprehensive healthcare benefits, and a commitment to diversity and inclusion, you'll have the opportunity to build meaningful relationships while representing Heineken, a globally recognised brand. Enjoy the freedom of flexible working options and the support of a values-driven environment that truly invests in your growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Field Sales Executive - Heineken UK - Birmingham
✨Tip Number 1
Get to know the brand inside out! When you're representing Heineken, it's crucial to understand their products and values. Dive into their history, marketing campaigns, and what makes them tick. This knowledge will help you build genuine connections with store managers and teams.
✨Tip Number 2
Networking is key! Don’t just rely on your CV; get out there and meet people in the industry. Attend local events or trade shows related to FMCG. The more faces you know, the better your chances of landing that Field Sales Executive role!
✨Tip Number 3
Practice your pitch! You’ll need to be confident and persuasive when talking to store staff and managers. Role-play with friends or family to refine your approach. The more comfortable you are, the more likely you are to win them over.
✨Tip Number 4
Apply through our website! We want to see your enthusiasm and drive. Make sure to highlight your positive attitude and willingness to learn in your application. Remember, we’re looking for people who are hungry for success, so let that shine through!
We think you need these skills to ace Field Sales Executive - Heineken UK - Birmingham
Some tips for your application 🫡
Show Your Enthusiasm:When writing your application, let your passion for sales and the Heineken brand shine through. We want to see that you're excited about the opportunity to represent such an iconic name!
Tailor Your CV:Make sure your CV highlights relevant experiences, even if they're not directly in FMCG or field sales. We care about your attitude and drive, so showcase any roles where you've influenced others or achieved targets.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re the perfect fit for this role. Share specific examples of how you've built relationships or tackled challenges in previous roles — we love a good story!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get the ball rolling on your journey with Acosta Europe and Heineken.
How to prepare for a job interview at Reach Contact Limited
✨Know Your Brand
Before the interview, make sure you know Heineken inside out. Familiarise yourself with their products, values, and recent campaigns. This will not only show your enthusiasm but also help you answer questions about how you can represent the brand effectively.
✨Showcase Your People Skills
As a Field Sales Executive, building relationships is key. Prepare examples of how you've successfully interacted with others in previous roles or experiences. Highlight your ability to influence decisions and work collaboratively with store teams.
✨Demonstrate Your Drive
This role is all about being target-driven and resilient. Be ready to discuss times when you've set ambitious goals for yourself and how you achieved them. Show that you have the hunger to succeed and the motivation to go the extra mile.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team culture, training opportunities, or how success is measured in the role. This shows your genuine interest in the position and helps you assess if it’s the right fit for you.
