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- Tasks: Lead paid social campaigns to drive revenue for our venues and e-commerce brand.
- Company: Exciting hospitality group with a focus on growth and innovation.
- Benefits: Competitive salary, performance bonuses, free parking, and hybrid work options.
- Other info: Opportunity to influence processes and support future team growth.
- Why this job: Join a dynamic team and shape the future of our in-house media function.
- Qualifications: Proven experience with Meta Ads Manager and a creative mindset.
The predicted salary is between 50000 - 70000 £ per year.
Location: Reading (Hybrid, with regular time on-site working closely with our team and venues). We are located 2 minutes walk from the station, with a 20 minute direct train into London and Elizabeth line link.
Salary: £50,000 – £70,000 + performance bonus (OTE £80k+ tied to growth)
About Us
We’re a growing hospitality group with two established venues and two more launching soon, alongside a developing e-commerce brand. We’ve worked with agencies and in-house teams. We’re now bringing paid media fully internal and investing in a dedicated growth role.
The role
This is a newly created position with real ownership. You’ll be responsible for turning ad spend into revenue, leading paid social across both:
- venues (footfall and bookings)
- e-commerce (online sales)
Primary focus: Meta Ads Manager
Secondary: TikTok Ads Manager
How you work
- Fast-paced, creative and content-driven
- Rapid testing of creatives, hooks and offers
- Quick feedback loops – scaling what works and cutting what doesn’t
- Improving funnel performance (ads to landing page to conversion)
- Close collaboration with our in-house content creator (who leads organic strategy)
- Use of AI tools and platform automation to improve speed and output
What we’re looking for
- Strong track record with Meta Ads Manager (essential)
- Experience with TikTok Ads Manager or a strong creative-led mindset
- Experience managing and scaling paid social budgets (£50k–£100k+ monthly)
- Commercial mindset focused on revenue and profit
Bonus (not essential)
- CRO or landing page optimisation experience
- Exposure to Google Ads
Growth and future opportunity
As we scale, we plan to build out a small in-house media function to support the wider business. This role will play a key part in shaping that direction, with the opportunity to influence how it’s built, define processes, and potentially support future hires as the team grows.
Benefits:
- Free parking
- On-site parking
Application question(s):
- Describe a paid social campaign you scaled. Include starting spend, what you changed, and the final outcome (CPA/ROAS/revenue).
Work Location: Hybrid remote in Reading RG1 1EP
Paid social growth lead in Reading employer: rdm global limited
Contact Detail:
rdm global limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid social growth lead in Reading
✨Tip Number 1
Get to know the company inside out! Research their venues and e-commerce brand, and think about how your skills can directly impact their growth. This will help you tailor your approach during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which can boost your chances of landing that role.
✨Tip Number 3
Prepare for those tricky interview questions! Think about specific campaigns you've managed, especially with Meta Ads Manager. Be ready to discuss your strategies, what worked, and what didn’t – this shows your analytical side and adaptability.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring examples of your best ad creatives or campaigns to the interview. This is a creative role, so demonstrating your innovative thinking can set you apart from other candidates.
We think you need these skills to ace Paid social growth lead in Reading
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience with Meta Ads Manager. We want to see how you've turned ad spend into revenue before, so share specific examples that showcase your skills!
Be Creative and Specific: Since this role is all about creativity, don’t hold back! Use your application to demonstrate your creative mindset. Talk about campaigns you've worked on, what you did differently, and the results you achieved. We love a good story!
Tailor Your Application: Make sure your application speaks directly to us and the role. Use the job description as a guide to tailor your responses. Mention how your skills align with our needs, especially around scaling paid social budgets and improving funnel performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at rdm global limited
✨Know Your Numbers
Before the interview, brush up on your metrics and results from previous campaigns. Be ready to discuss specific figures like CPA, ROAS, and revenue generated. This shows you have a strong grasp of performance and can back up your experience with data.
✨Showcase Your Creativity
Since the role is focused on rapid testing of creatives, come prepared with examples of successful ad creatives you've developed. Discuss your thought process behind them and how they contributed to campaign success. This will highlight your creative-led mindset.
✨Understand the Business
Research the hospitality group and its venues. Understand their brand voice and target audience. This knowledge will help you tailor your responses and demonstrate how you can align paid social strategies with their overall business goals.
✨Collaborative Spirit
Emphasise your ability to work closely with content creators and other team members. Share examples of how collaboration has led to successful campaigns in the past. This will show that you’re not just a solo player but someone who thrives in a team environment.