At a Glance
- Tasks: Lead strategic communications and engagement for a pivotal professional body in pharmacy.
- Company: Join the Royal College of Pharmacy, a champion for pharmacists and pharmaceutical scientists.
- Benefits: Hybrid working, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Make a real impact in healthcare by shaping communication strategies that resonate with members and stakeholders.
- Qualifications: Executive leadership experience in complex organisations, ideally in healthcare or membership bodies.
The predicted salary is between 75000 - 100000 £ per year.
Location: London (hybrid) – 35 Hours per week
Following our recent transition to the Royal College of Pharmacy, we are looking to appoint a Director of Strategic Communications and Engagement to provide leadership and delivery of our communications, brand and member engagement strategies. This appointment comes at a pivotal time for the college, as we build on our strong foundations and further establish ourselves as the recognised professional home for pharmacy. This is an exciting opportunity to join the new executive team and to build trust, deepen the connection and position the college as a powerful champion for the profession and its members, and through them, patients and the public.
Key Accountabilities
- Develop and lead the college’s integrated communications strategy across all channels.
- Ensure the college has a strong and influential voice, with powerful messaging that resonates with its members, pharmacy professionals, government, public and other stakeholders.
- Lead a clear engagement strategy to improve member experience, acquisition, retention, and satisfaction.
- Safeguard and strengthen the college’s brand, ensuring consistent messaging and positioning across all channels and safeguarding the use of the brand with partnership arrangements.
- Shape and contribute to the development and delivery of the college's overall strategy as a member of the executive team.
Person Specification
- Executive level leadership and team management experience gained in a complex, public or third sector organization, ideally within a membership body or royal college and/or with healthcare experience.
- Proven track record of developing and implementing communications and engagement strategies that drive measurable membership and income growth.
- Experience of strategy development, implementation and evaluation, ideally as part of a senior leadership team, translating the outcomes into a communications strategy and supporting the organisation to monitor impact.
- Ability to convert organisational goals into clear communications and engagement strategies.
About the Royal College of Pharmacy
The Royal College of Pharmacy is the professional leadership body for pharmacists and pharmaceutical scientists in Great Britain. We support pharmacists in their education and development, promote pharmacy in the media and government and lead the way in medicines information across Great Britain and around the world. Our mission is to put pharmacy at the forefront of patient care, advancing the safe and effective use of medicines to the benefit of patients and the public.
How we are currently working
The college supports and works in a hybrid way, which means you will be able to work from home; however, there will be an expectation for collaborative face-to-face working – on average and typically this may be something between 4-8 working days per month. We are passionate about creating a culture of belonging, inclusion, and diversity. These are part of our core values at the Royal College of Pharmacy and we are striving to have an organisation that represents the diversity of the profession. The College does not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender, age, or disability and we encourage applications from all backgrounds.
Director of Strategic Communications and Engagement employer: RCPharm
The Royal College of Pharmacy is an exceptional employer, offering a unique opportunity to lead strategic communications and engagement in a pivotal role that shapes the future of pharmacy in Great Britain. With a commitment to diversity, inclusion, and professional development, employees benefit from a supportive hybrid work culture that fosters collaboration and innovation. Join us in making a meaningful impact on patient care while enjoying the advantages of working in a prestigious organisation dedicated to advancing the profession.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Strategic Communications and Engagement
✨Tip Number 1
Network like a pro! Reach out to your connections in the pharmacy and healthcare sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews! Research the Royal College of Pharmacy inside out. Understand their mission and values, and think about how your experience aligns with their goals. We want to see you shine and show them why you’re the perfect fit!
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss your past experiences in team management and strategy development. We love to hear about how you’ve driven engagement and growth in previous roles, so have those examples at the ready!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to reinforce your interest in the role and keep you top of mind. We believe a little courtesy goes a long way!
We think you need these skills to ace Director of Strategic Communications and Engagement
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in strategic communications and engagement. We want to see how your skills align with our mission at the Royal College of Pharmacy!
Showcase Your Leadership Skills:As a Director, we’re looking for someone with executive-level leadership experience. Don’t forget to include examples of how you've led teams and developed strategies that have made a real impact in your previous roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your messaging is strong and resonates with our values and goals.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with the Royal College of Pharmacy!
How to prepare for a job interview at RCPharm
✨Know Your Audience
Before the interview, take some time to research the Royal College of Pharmacy and its mission. Understand their values and how they position themselves within the healthcare sector. This will help you tailor your responses to show that you’re aligned with their goals and can contribute to their vision.
✨Showcase Your Leadership Experience
As a candidate for the Director of Strategic Communications and Engagement, it’s crucial to highlight your executive-level leadership experience. Prepare specific examples of how you've successfully led teams and implemented strategies in complex organisations. Be ready to discuss measurable outcomes from your past roles.
✨Engagement Strategies Matter
Since member engagement is a key focus for this role, come prepared with ideas on how to improve member experience and retention. Think about innovative communication strategies you’ve used before and be ready to share how they could be adapted for the college’s needs.
✨Be Authentic and Inclusive
The college values diversity and inclusion, so make sure to reflect these principles in your interview. Share your thoughts on creating an inclusive culture and how you’ve fostered belonging in previous roles. Authenticity goes a long way in making a strong connection with the interviewers.
