At a Glance
- Tasks: Create and publish engaging digital content across various platforms.
- Company: Join the Royal College of Paediatrics and Child Health, a leader in child health.
- Benefits: Competitive salary, hybrid working, and excellent benefits.
- Other info: Inclusive workplace with opportunities for growth and development.
- Why this job: Make a real impact on children's health through creative digital content.
- Qualifications: Experience with CMS, Google Ads, and strong communication skills.
The predicted salary is between 26000 - 36000 £ per year.
The Royal College of Paediatrics and Child Health (RCPCH) is seeking a detail-oriented and creative Digital Content Coordinator to join our Communications and Marketing team.
As Digital Content Coordinator, you will create and publish high-quality content across multiple digital channels, including the website, blogs, social media, email campaigns, podcasts and video. You will maintain and enhance website content using Drupal CMS, supporting improvements to user journeys and ensuring consistency in tone of voice and brand messaging.
You will also support the delivery and optimisation of paid digital advertising campaigns, including Google Ads across search, display and performance activity. From basic keyword research and ad copy development to monitoring performance and contributing to A/B testing, you will help drive engagement and conversions across key audiences, including members and those accessing our professional development courses.
Using tools such as Google Analytics, Google Ads, social media insights and Dotdigital, you will track and analyse campaign and content performance, providing clear insights and recommendations to improve results. Alongside this, you will coordinate digital content requests, manage the communications planner, organise digital assets and ensure content libraries remain up to date and accessible.
This is an excellent opportunity for someone with strong digital skills, a keen eye for detail and a passion for producing engaging content that makes a difference.
Key responsibilities:- Creating, editing and publishing engaging digital content across website, blogs, social media, email, podcasts and video
- Maintaining and updating website and microsite content in Drupal CMS, improving accessibility, quality and user journeys
- Coordinating digital content requests, managing the communications planner and scheduling content using social media and marketing automation tools
- Monitoring digital channels and supporting audience engagement
- Supporting the planning, delivery and optimisation of Google Ads campaigns, including keyword research, ad copy and A/B testing
- Applying SEO best practice to digital content and landing pages
- Tracking and reporting on digital performance metrics including click-through rates, cost per click, conversions and engagement
- Organising and maintaining digital assets and content libraries
- Experience using content management systems, email marketing platforms and Google Ads
- Experience supporting others with online systems and software applications
- Experience with desktop publishing software (ideally Adobe InDesign)
- Experience creating or editing video content
- Strong written and verbal communication skills
- Excellent organisational skills with strong attention to detail
The RCPCH champions Equality, Diversity and Inclusion. Our workplace is inclusive, offering a supportive environment where staff can thrive. The College is keen to accept applications from people with protected characteristics. We believe that our staff should represent all of the diverse communities we serve.
The College operates a flexible and modern working policy, whereby our colleagues work in the office for a minimum of 40% over a 4 week cycle and the remainder from home.
The RCPCH is committed to safeguarding the children, young people and adults it has contact with in the exercise of its functions and responsibilities. The RCPCH expects all staff to share this commitment – we place a high priority on ensuring only those who do so are recruited to work for us.
All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records.
Closing date: 02 March 2026. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Digital Content Coordinator in London employer: RCPCH
The Royal College of Paediatrics and Child Health (RCPCH) is an exceptional employer that fosters a collaborative and inclusive work culture, where creativity and innovation are highly valued. With a commitment to employee growth and development, RCPCH offers flexible working arrangements and a supportive environment that empowers staff to thrive while making a meaningful impact on children's health. Join us in our London office to be part of a dynamic team dedicated to championing equality, diversity, and inclusion in everything we do.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Coordinator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RCPCH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RCPCH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RCPCH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RCPCH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content Coordinator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RCPCH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RCPCH:Show us that you’ve done your homework! In your application, briefly mention what you admire about RCPCH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RCPCH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RCPCH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RCPCH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
