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For Companies At a Glance
- Tasks: Lead content creation across tech, healthcare, and logistics for B2B and B2C audiences.
- Company: A leading global creative agency with a focus on innovative storytelling.
- Benefits: Creative ownership, collaborative environment, and the chance to work with high-profile brands.
- Why this job: Shape engaging narratives that simplify complex ideas and make an impact.
- Qualifications: 5+ years in copywriting or journalism with strong storytelling skills.
- Other info: Opportunity for career growth and to support junior team members.
The predicted salary is between 50000 - 65000 £ per year.
A leading creative agency is looking for a Creative Content Lead to shape content across tech, healthcare and logistics — working with both B2B and B2C audiences. This role is built for a writer-first creative — someone who can take complex, often technical subject matter and turn it into work people actually want to read, watch and engage with.
The Opportunity
- You’ll lead the development of content programmes, narratives and campaign ideas — from initial insight through to execution.
- This isn’t just writing. It’s about building stories that work across formats — from reports and decks to campaigns, social and branded content.
- You’ll be working at the heart of industries where the detail matters — so curiosity, clarity of thinking and the ability to simplify complexity are key.
Your Profile
- 5+ years’ experience as a copywriter (with editorial grounding) or journalist (with brand experience)
- A portfolio that shows strong storytelling for business audiences (B2B or complex categories)
- Ability to turn complex ideas into clear, engaging narratives
- Confidence working with clients and cross-functional teams
- Strong attention to craft, detail and tone of voice
Day to Day
- Developing content platforms, narratives and campaign ideas
- Writing and shaping high-quality copy across formats
- Turning product and technical detail into compelling stories
- Collaborating with strategy, design and production teams
- Bringing structure and clarity to presentations and storytelling decks
- Supporting and elevating junior team members
Why this role?
- Work across high-profile brands in complex, evolving sectors
- A genuine mix of creative thinking + hands-on writing
- Opportunity to shape end-to-end content, not just execution
- Collaborative team with strong creative and strategic backing
If you’re a copywriter with editorial instincts or a journalist who’s moved into brand, this is a strong opportunity to step into a role with real creative ownership and impact.
Creative Content Lead (B2B Copy) - Global Creative Agency employer: RC&A
Contact Detail:
RC&A Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Content Lead (B2B Copy) - Global Creative Agency
✨Tip Number 1
Network like a pro! Reach out to people in the creative industry, especially those who work at agencies or companies you're interested in. Use LinkedIn to connect and engage with them — you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your portfolio! Make sure it’s easily accessible and highlights your best storytelling work. Tailor it to showcase projects that align with the role of Creative Content Lead, focusing on B2B narratives and complex topics.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to discuss how you've turned complex ideas into engaging content in the past. Use examples from your experience that demonstrate your ability to simplify complexity.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives us a chance to see your application in the best light possible. Let’s get you that Creative Content Lead role!
We think you need these skills to ace Creative Content Lead (B2B Copy) - Global Creative Agency
Some tips for your application 🫡
Showcase Your Storytelling Skills: Make sure your portfolio highlights your ability to turn complex ideas into engaging narratives. We want to see how you can simplify technical subjects and make them relatable for B2B audiences.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the job description. We love seeing candidates who understand our needs.
Be Clear and Concise: When writing your application, clarity is key. Use straightforward language and avoid jargon unless it’s necessary. We appreciate applicants who can communicate effectively and get straight to the point.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at RC&A
✨Know Your Audience
Before the interview, research the agency's clients and the industries they operate in. Understand their tone, style, and the type of content that resonates with B2B audiences. This will help you tailor your responses and showcase your ability to create engaging narratives.
✨Showcase Your Portfolio
Bring along a selection of your best work that demonstrates your storytelling skills, especially in complex subjects. Be ready to discuss the thought process behind each piece and how you simplified intricate ideas into clear, compelling narratives.
✨Prepare for Collaboration Questions
Since this role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve contributed to team projects, especially in developing content strategies or campaigns.
✨Ask Insightful Questions
Prepare thoughtful questions about the agency’s approach to content creation and their expectations for the role. This shows your genuine interest in the position and helps you gauge if the agency aligns with your creative vision and values.