At a Glance
- Tasks: Lead marketing strategy for high-net-worth cards and create premium client experiences.
- Company: Join a collaborative team in a fast-paced environment at a leading financial institution.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Great visibility and networking opportunities in a dynamic role.
- Why this job: Make an impact by shaping distinctive marketing strategies for high-net-worth clients.
- Qualifications: Experience in high-net-worth card marketing and budget management required.
The predicted salary is between 59400 - 72600 £ per year.
Join us as a Marketing Lead. This is a valuable opportunity to lead the marketing strategy and activation for a high-net-worth card proposition. You’ll be leading the development and delivery of the marketing and communications strategy for a distinctive and commercially successful high-net-worth cards proposition.
Joining a collaborative and influential team who operate in a fast-moving environment, you can expect great visibility and an opportunity to build premium experiences across travel and other cardholder benefits. We’re offering this role for 12 months.
What you’ll do
As a Marketing Lead, you will own the end-to-end marketing strategy for high-net-worth cards, from launch planning through to delivery, measurement and optimisation. Your focus will be on delivering day-one launch readiness, creating distinctive client experiences and supporting acquisition, with new accounts as the primary commercial target.
Day-to-day, you’ll be:
- Designing and delivering against the strategy, at all stages of the campaign
- Distributing and signing off all campaigns
- Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
- Leveraging our strategic partnerships to ensure that our activity reflects the benefits, experiences and client communications as a cohesive and distinctive Coutts proposition
The skills you’ll need
We’re looking for someone with a successful background in high-net-worth cards marketing, as well as budget management experience. You’ll bring fresh thinking and creativity to your work, paired with knowledge of designing card marketing strategies, models and practices. Along with this, you’ll need:
- The ability to manage multiple stakeholders
- Excellent attention to detail
- Good communication skills
- Networking and influencing skills
Hours: 35
Ways of Working: Hybrid
Marketing Lead, High Net Worth Cards (12 months) in London employer: RBS
At NatWest Group, we pride ourselves on being an exceptional employer that champions diversity and innovation. Our Engineering Insights Experience for Women in London offers a unique opportunity to immerse yourself in the tech landscape of banking, while benefiting from a supportive work culture that fosters personal and professional growth. With hands-on experiences, networking opportunities, and the potential to progress into our internship programme, you'll be empowered to turn your ambition into action in a dynamic and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, High Net Worth Cards (12 months) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Lead, High Net Worth Cards (12 months) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at RBS from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at RBS specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at RBS
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at RBS, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show RBS you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure RBS that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for RBS, so think on your feet and don't hesitate to showcase your creativity!
