At a Glance
- Tasks: Create and implement digital-first marketing strategies to boost brand awareness and customer engagement.
- Company: Join IAA, a certified Great Place to Work® and leader in vehicle marketplace innovation.
- Benefits: Enjoy competitive salary, 33 days holiday, ongoing training, and a pension plan.
- Other info: Collaborative culture with opportunities for professional growth and occasional travel.
- Why this job: Make an impact in a dynamic team while developing your marketing skills in a global environment.
- Qualifications: Degree in Marketing and 3+ years of multi-channel marketing experience required.
The predicted salary is between 40000 - 50000 £ per year.
Location: UK (In commutable distance to our sites in either Doncaster, Canvey Island or Banbury)
Salary: Competitive plus benefits
Job Summary: IAA, Inc. is seeking a Marketing Manager to join our IAA team. This person works cross-functionally to create, implement and measure multi-channel, digital-first marketing strategies. Specific focus is in growing awareness of the IAA brand, acquisition, activation and retention of the demand side of the marketplace. This person will work closely with a globally-based Marketing team, and in-country stakeholders to move the UK business forward.
Key Responsibilities:
- Development, execution and project management of digital-first, multi-channel marketing strategies across paid media, owned channels and earned channels as applicable.
- Ensure consistent messaging, brand alignment and audience targeting across all campaign touchpoints.
- Tracking, measuring and reporting results from campaigns, events and projects.
- Collaboration with production team to ensure marketing materials have informative, motivating content that resonates with the foreign buyer audience.
- Detailed project management and organisation to ensure work is done on time and with a high degree of quality.
- Manage campaign calendars, budgets, and timelines to ensure on-time, on-budget delivery.
- Maintain campaign documentation, best practices, and repeatable processes.
- Identify opportunities to automate, streamline, or scale campaign execution.
What we are looking for:
- 4-year college degree with emphasis in Marketing.
- 3+ years’ experience successfully implementing multi-channel marketing strategies.
- Working knowledge of basic digital marketing tactics including SEM, PPC and social media advertising.
- Experience with Salesforce products, including Marketing Cloud.
- Proficient use of Microsoft Office tools.
- Automotive industry experience a plus.
- Ability to work well in a collaborative, team environment.
- Ability to self-manage, multi-task and manage a large volume of work.
- Potential for occasional travel.
What We Offer:
- Monday–Friday, 40 hour week.
- Ongoing training and professional development.
- Free onsite parking.
- Telus Health support.
- One paid volunteering day per year.
- Competitive basic salary.
- 33 days holiday (including Bank Holidays).
- Pension plan with 3.5% employer contribution.
Please note: This role is subject to a satisfactory DBS, right to work and reference checks. We reserve the right to close this vacancy early once a suitable candidate has been found, so please submit your application as soon as possible.
Company Summary: IAA, a part of RB Global, is certified as a Great Place to Work®, is a leading global marketplace connecting vehicle buyers and sellers. Leveraging leading-edge technology and focusing on innovation, IAA’s unique platform facilitates the marketing and sale of total-loss, damaged and low-value vehicles.
Buyer Marketing Manager employer: RBGlobal
IAA, Inc. is an exceptional employer that prioritises employee growth and development, offering ongoing training and a supportive work culture. With competitive benefits including 33 days of holiday and a pension plan, employees enjoy a balanced work-life environment while contributing to innovative marketing strategies in the automotive industry. Located within commutable distance to vibrant sites in Doncaster, Canvey Island, or Banbury, IAA fosters collaboration and creativity, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Buyer Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RBGlobal and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RBGlobal are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RBGlobal on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RBGlobal. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Buyer Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RBGlobal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RBGlobal:Show us that you’ve done your homework! In your application, briefly mention what you admire about RBGlobal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RBGlobal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RBGlobal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RBGlobal, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
