At a Glance
- Tasks: Drive B2B marketing campaigns and create engaging content for wealth management clients.
- Company: Join a leading financial services firm with a focus on innovation and collaboration.
- Benefits: Competitive salary, bonuses, flexible benefits, and world-class training opportunities.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the B2B space while developing your marketing skills.
- Qualifications: Strong marketing experience, ideally in B2B, with excellent organisational and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Business to Business (B2B) Marketing Executive within Wealth Management Europe. You will be part of the B2B Marketing team responsible for attracting new B2B customers, deepening existing client relationships, and driving share of wallet across Intermediaries, IFAs, Charities, Lawyers, Accountants, Fiduciary & partnership teams within WME while mitigating attrition risk. The team collaborates with regions and branches to deliver local client networking events, peer‑to‑peer networks and marketing campaigns for new and existing products that drive trust, loyalty, up‑sell, cross‑sell and inter‑generational opportunities. The role focuses on implementing marketing strategies for B2B channels across the British Isles and supporting the B2B sales process through strategic marketing efforts.
What will you do?
- Campaign Planning and Execution: Execute and optimise B2B marketing campaigns such as digital marketing, content marketing, email marketing, social media, events, and more, designed to generate leads, nurture prospects and ultimately drive sales.
- Lead Generation and Conversion: Execute lead‑generation strategies set out by the Director and management team to attract potential clients and convert them into qualified leads for the sales team, developing compelling content, implementing lead capture mechanisms and utilising marketing automation tools.
- Content Development: Create relevant and valuable content with the RBC WME content team, tailored to B2B audiences – thought‑leadership, case studies, webinars and social posts that address the unique challenges and needs of businesses and demonstrate the value of RBC’s products or services.
- Market Research and Analysis: Work with the RBC WME research team to conduct market research and analysis to understand industry trends, competitive landscape, customer behaviours and pain points, using this information to refine marketing strategies and make data‑driven decisions.
- Collaboration with Sales Teams: Work closely with sales teams to align marketing efforts with the sales process, ensuring a seamless transition of leads from marketing to sales, collaborating on defining target accounts, creating account‑based marketing strategies and supporting the sales team with relevant materials.
- Measurement and Reporting: Ensure KPIs and metrics are tracked to ascertain the effectiveness of marketing efforts, regularly analysing and reporting on campaign performance and making data‑driven adjustments to optimise outcomes.
- Stakeholder Communication: Collaborate with cross‑functional teams, including product management and business development/sales, to ensure marketing strategies align with broader company initiatives. Manage external agency projects.
Must-Have Qualifications
- Strong marketing experience, ideally within a B2B environment with a keen understanding of campaign and event management within wealth management or financial services.
- Background in investments, wholesale asset management, legal firms or banking services to understand the B2B offerings and networks within wealth management.
- Exceptional organisational skills and ability to work independently and manage own workload to meet deadlines.
- High standard of written and spoken English with meticulous attention to detail.
- Budget management skills/experience.
- Advanced working knowledge of the Microsoft365 suite (Word, Excel, PowerPoint, Outlook, etc.).
- Create core processes and manuals and ensure they are always current and up to date.
Nice‑to‑Have Qualifications
- Degree educated or similar/equivalent.
- Preferably holding or studying for an advanced CIM qualification or equivalent, and/or investment certificate.
- Previous experience in professional services, investment firms or a bank.
What is in it for you?
- A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Opportunities to work with the best in the field.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high‑performing team.
- A world‑class training programme in financial services.
Location: 100 Bishopsgate, London, United Kingdom
Work hours: 35 hours per week, full‑time
Employment type: Full time
Pay type: Salaried
Marketing Executive, B2B (Business to Business) - Wealth Management Europe employer: RBC
As a Marketing Executive in the B2B Wealth Management team, you will thrive in a dynamic and collaborative environment that prioritises employee development and offers a comprehensive Total Rewards Program. Located in the heart of London, our company fosters a culture of innovation and excellence, providing you with the opportunity to work alongside industry leaders while making a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive, B2B (Business to Business) - Wealth Management Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RBC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RBC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RBC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RBC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive, B2B (Business to Business) - Wealth Management Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RBC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RBC:Show us that you’ve done your homework! In your application, briefly mention what you admire about RBC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RBC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RBC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RBC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
