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For Companies At a Glance
- Tasks: Lead a marketing team to create impactful strategies for UK and European markets.
- Company: Join RBC BlueBay Asset Management, a leader in the asset management industry.
- Benefits: Enjoy competitive pay, bonuses, flexible benefits, and leadership development opportunities.
- Why this job: Make a real impact in a dynamic environment with industry leaders.
- Qualifications: Extensive marketing experience in asset management and strong stakeholder management skills.
- Other info: Collaborative culture with world-class training and growth potential.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Role Overview
The Director of the Investment Marketing team leads a team of marketing professionals in building and delivering compelling marketing plans for UK and European markets. The focus is on alternatives, fixed‑income, and equities, targeting intermediary and institutional investors across multiple countries.
Responsibilities
- Align business and marketing strategies with distribution to develop and execute regional marketing plans and campaigns for intermediary and institutional channels across all major European markets.
- Collaborate with the wider team to deliver campaigns that directly support business growth, including journeys, new practices, and AI initiatives.
- Work with content and product marketing teams to create thought‑leadership content and ensure accurate translations across the funnel.
- Partner with digital marketing to adopt a digital‑first, data‑oriented approach, leveraging all digital channels, defining KPIs, monitoring performance, and reporting insights to stakeholders.
- Coordinate with brand, sponsorship, and events teams to plan and execute strategy around key events and brand activities, maximizing impact and lead generation.
- Lead and manage stakeholder relationships internally (distribution, investment, and business teams) and with third‑party media and agencies.
- Define regional plans, budgets, scheduling, and delivery in close collaboration with distribution teams.
Qualifications
- Significant marketing experience in the asset‑management industry, with knowledge of alternatives, fixed‑income, and equities.
- Strong stakeholder‑management skills and the ability to build trust quickly across all levels.
- Experience leading marketing teams, campaigns, and stakeholder relationships within intermediary and institutional channels.
- Advanced project and process‑management skills, with the ability to juggle multiple projects.
- Technical understanding of metrics and data, plus the ability to analyse and communicate campaign outcomes to drive improvement.
- Team player who collaborates across the firm and with external parties.
- Understanding of the regulatory environment and familiarity with compliance requirements.
- Nice‑to‑have: Additional European language skills.
Benefits
- Comprehensive Total Rewards Program, including bonuses, flexible benefits, and competitive compensation.
- Leadership support through coaching and development opportunities.
- Opportunity to work with industry leaders and make a meaningful impact.
- Dynamic, collaborative, and high‑performing team culture.
- World‑class financial services training program.
Director, Investment Marketing - RBC BlueBay Asset Management in London employer: RBC
Contact Detail:
RBC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Investment Marketing - RBC BlueBay Asset Management in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the asset management industry, especially those who know about investment marketing. A friendly chat can lead to insider info on job openings or even a referral.
✨Tip Number 2
Show off your expertise! Prepare a portfolio of your past marketing campaigns and results. When you get the chance to meet potential employers, share your successes and how they align with their goals.
✨Tip Number 3
Stay updated on industry trends! Follow relevant news and reports about alternatives, fixed-income, and equities. This knowledge will help you engage in meaningful conversations during interviews and show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a better chance to showcase your skills and experience directly to our hiring team.
We think you need these skills to ace Director, Investment Marketing - RBC BlueBay Asset Management in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director, Investment Marketing. Highlight your experience in asset management and any specific campaigns you've led that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about investment marketing and how your skills can help us achieve our goals in the UK and European markets.
Showcase Your Stakeholder Management Skills: We want to see how you build relationships! Include examples of how you've successfully managed stakeholders in previous roles, especially within intermediary and institutional channels.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with StudySmarter.
How to prepare for a job interview at RBC
✨Know Your Market
Make sure you’re well-versed in the asset management landscape, especially around alternatives, fixed-income, and equities. Research recent trends and challenges in the UK and European markets to show that you understand the environment you'll be working in.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led marketing teams and campaigns in the past. Be ready to discuss your approach to stakeholder management and how you build trust across different levels within an organisation.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to investment marketing. Be prepared to discuss how you’ve used data to analyse campaign outcomes and drive improvements in previous roles.
✨Collaborate and Communicate
Highlight your experience in collaborating with various teams, such as content, digital marketing, and events. Share specific instances where your teamwork led to successful marketing strategies or campaigns, emphasising your ability to work across departments.