Director, Investment Marketing - RBC BlueBay Asset Management

The Director of the Investment Marketing team leads a team of marketing individuals in building and delivering compelling marketing plans across the UK and Europe covering alternatives, fixed income and equities, targeting intermediary and institutional investors in multiple countries in the region. The role requires familiarity with building and delivering successful marketing strategies in close collaboration with distribution teams and aligned to business growth ambitions.

What will you do?

• Aligning to the business and marketing strategies and objectives, work with distribution to develop and execute regional marketing plans and campaigns for intermediary and institutional channels, across all European major markets.
• Working in collaboration with the wider team, deliver compelling marketing activity that directly supports the business growth ambitions. Activity could include building journeys, campaigns, improving process and introducing new practices including areas such as AI.
• Work with the content and product marketing teams to develop plans and deliver appropriate thought leadership and content for audiences covering all areas of the funnel and ensure accurate translations.
• Partner with digital marketing to take a digital first approach to activity, and with a data orientated approach to measuring effectiveness. This includes leveraging all digital channels, defining KPIs, monitoring and improving campaign performance, delivering reports to stakeholders, identifying areas for improvement and providing regular insights to the broader team and stakeholders.
• Work with brand, sponsorship and events teams to plan and execute marketing strategy around key events and brand activity to maximise brand impact and amplify lead generation.
• Lead and manage key stakeholder relationships internally including distribution teams, investment teams, wider business partners, and third-party media and any agencies.
• Lead on regional plans and strategy including defining approach budget planning, scheduling and delivery, working closely with input and in collaboration with distribution teams.

Must-have

• Significant previous relevant experience in marketing in the asset management industry, with knowledge of marketing alternatives, fixed income and equities.
• Strong stakeholder management skills, with the ability to quickly build trust and relationships across all stakeholders.
• Previous relevant experience of leading marketing teams, campaigns and stakeholder relationships within the intermediary and institutional channels.
• Advanced project and process management skills with the ability to work on multiple projects and multitask.
• Technical skill set to understand metrics and data, recognise trends, and analyse and communicate the outcome of campaigns, to then make improvements to activity.
• Team player who collaborates with stakeholders across the firm and any relevant third parties.
• Understanding of the regulatory environment and familiarity with compliance requirements.

Nice-to-have

• Additional European language skills.

What is in it for you?

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities.
• Opportunities to work with the best in the field.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• A world-class training program in financial services.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.