At a Glance
- Tasks: Lead digital marketing strategies and collaborate with partners to drive innovation.
- Company: Join RBC Brewin Dolphin, a leader in financial services with a dynamic culture.
- Benefits: Enjoy competitive pay, bonuses, flexible benefits, and world-class training.
- Other info: Work in a collaborative team with opportunities for growth and development.
- Why this job: Make a real impact in a fast-paced environment while developing your skills.
- Qualifications: Experience in digital marketing and communications within financial services is essential.
The predicted salary is between 50000 - 65000 £ per year.
What is the opportunity?
We’re looking for an experienced and versatile digital marketing and communications professional to join our thriving Intermediaries department—a fast‑growing channel managing over £25bn in assets and driving innovation at RBC Brewin Dolphin.
Job Description
The Digital Distribution Manager will bridge the gap between communication strategy and sales execution, collaborating with partner firms and internal stakeholders to deliver cutting‑edge solutions.
Your expertise will shape how we engage with financial advisory businesses, ensuring our messaging resonates at every stage of the client lifecycle.
You should be equally proficient with day‑to‑day marketing concepts, long‑term communication strategies, brand development, digital communications and be able to respond to deadlines to meet the company's changing needs.
RBC’s expectation is that all employees and contractors will work in the office with some flexibility to work up to 1 day per week remotely, depending on working arrangements.
Responsibilities
- Establish positioning, identify target audiences, and act as a consultant to assist with marketing plans for external partner adviser firms.
Manage multiple relationships with specific objectives across a range of internal and external stakeholders.
- Collect feedback from front line sales and advisory partner businesses contributing to sales and distribution strategy leveraging internal support and driving collaboration through consistent messaging.
- Analyse data, insights, industry trends, competitor analysis, and distribution best practices to build successful strategies for our Intermediary partners.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go‑to‑market strategies, complete with formal proposals and recommendations on tactics to our partner adviser firms.
- Partner with sales teams via email, digital and web channels to design, test, and follow through on any lead generation between partner firms and RBC Brewin Dolphin.
- Help develop sales materials to meet objectives for all sales focussed objectives.
- Conceptualise and execute campaigns across prospective and existing partner adviser businesses, ensuring the alignment of communications and messaging aligns to all stages of their business growth.
- Manage content and updates for customer and internal touch points, aligning to budget guidelines, participation in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads for partner firms.
- Identify effectiveness and impact of current marketing initiatives at partner firms with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about distribution programs.
- Act as central point of contact between the Intermediaries marketing team and the Sales team.
Share insights from partner firms with the Intermediaries marketing team to help shape existing and future marketing materials and content.
Qualifications
Must‑have
- Proven Experience: Success in developing and executing communications plans or campaigns in the financial services industry.
- Digital Savvy: Expertise in digital communications, social media strategies, and multi‑platform content creation.
- Analytical Mindset: A metrics‑driven approach with the creativity to turn data into compelling narratives.
- Collaborative Spirit: Strong project management and multitasking skills, with the ability to thrive in a fast‑paced, team‑oriented environment.
- Willingness to travel as required.
Nice to have
- Level 4 qualification in related field e. g. CISI or CII.
Benefits
- A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
- Leaders who support your development through coaching and managing opportunities.
- Opportunities to work with the best in the field.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high‑performing team.
- A world‑class training program in financial services.
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RBC Brewin Dolphin - Digital Distribution Manager in London employer: RBC Brewin Dolphin
RBC Brewin Dolphin is an exceptional employer, offering a dynamic and collaborative work environment where innovation thrives. As a Director in the Intermediaries department, you will benefit from a comprehensive Total Rewards Programme, including competitive compensation and flexible benefits, while having the opportunity to lead transformational initiatives that make a lasting impact. With a strong focus on employee development and a world-class training programme, you will be supported in your career growth within a high-performing team dedicated to delivering trusted advice and making a difference in the community.
StudySmarter Expert Advice🤫
We think this is how you could land RBC Brewin Dolphin - Digital Distribution Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RBC Brewin Dolphin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RBC Brewin Dolphin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RBC Brewin Dolphin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RBC Brewin Dolphin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace RBC Brewin Dolphin - Digital Distribution Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RBC Brewin Dolphin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RBC Brewin Dolphin:Show us that you’ve done your homework! In your application, briefly mention what you admire about RBC Brewin Dolphin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RBC Brewin Dolphin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RBC Brewin Dolphin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RBC Brewin Dolphin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
