Brand Growth Lead

Brand: Feragaia (Scotland’s 0.0% ABV Spirit)

Reports to: Head of Marketing

Location: Can be based at one of our office locations 5 days a week: Edinburgh (Haymarket Office) / Isle of Raasay (Distillery ) / London (Farringdon Office)

Salary: Competitive, dependent on experience

Job Purpose

We are looking for an ambitious, digital-first Brand Growth Lead with a proven instinct for online storytelling, social execution, and digital campaigns.

Working on Feragaia, Scotland’s 0.0% ABV Spirit, you will be the driving force behind growing the Feragaia brand. You will be responsible for executing online customer recruitment and retention campaigns, in addition to contributing to the annual brand plan together with the Head of Marketing.

Key Objectives

• Drive significant brand growth through successful customer recruitment and customer retention campaigns
• Maintain consistency in brand visual identity, tone of voice and creative.
• Take the annual marketing plan for Feragaia and ensure campaigns, seasonal pushes, and events are executed seamlessly on time across all channels.
• Draft engaging copy for newsletters, website, social captions, and stockist updates in Feragaia's brand voice.
• Own the social media posting calendar, channel management, and community engagement. Implement active strategies to grow organic reach, follower bases, and brand advocacy.
• Asset creation for online paid ads, in particular meta.
• Utilise design tools to produce brand assets (e.g. Adobe, Canva, Claude Design)

The Ideal Candidate Will Have The Following...

• A Bias for Action: An energetic, hands-on executor who loves managing timelines, organising event logistics, and bringing brand plans to life.
• Strong Copywriting Skills: Ability to adapt tone of voice quickly for social media captions, consumer emails, and trade collateral.
• Track Record in Growing Active Customers: Proven experience planning content calendars, managing daily channel posting, and executing strategies that build engaged digital communities.
• High Attention to Detail: Meticulous approach to scheduling posts, managing POS, and campaign launch checklists.
• Design & Content Creation Skills: Capturing and adapting content quickly.
• Experience of using AI tools and creating AI-led workflows and processes.
• Autonomy & Collaboration: Ability to manage your own workload in a fast-paced environment while working seamlessly alongside design, digital, and sales teams.
• Curious & Analytical Mindset: Endlessly inquisitive, proactive, and driven by data insights.

Ideal Knowledge, Experience & Qualifications

• 1–3 years of experience in social media management, digital content creation, or brand marketing coordination within the drinks, FMCG, luxury, or lifestyle sectors.
• Strong capabilities in short-form video capture, editing, and social creative production.
• Practical experience managing publishing tools (e.g., Meta Business Suite) and email marketing platforms (e.g., Klaviyo).
• Demonstrated use of AI tools to optimise day-to-day creative and operational workflows.
• Excellent written and verbal communication skills across internal and external stakeholder.

Relationships – Internal & External

• Internal: Head of Marketing, Creative & Design Lead, Head of DTC, Ecommerce Manager, UK Sales Manager, Operations, and distillery teams.
• External: Social media communities, digital creators/influencers, hospitality stockists, UK retail partners, event organisers, brand ambassadors, and agency partners.
• Competitive Salary based on experience.
• 20 Working Days per annum, plus eight (8) statutory public holidays as notified to the Employee from time to time. An additional 1 day’s holiday will be accrued for every full year’s service up to a maximum of 7 additional days holiday.
• An employee discount on Isle of Raasay products and Feragaia.
• An employee discount on bar, food & merchandise.
• Accommodation discount at Isle of Raasay Distillery.
• Cycle to work / electric car / tech scheme salary sacrifice programmes.
• Monthly team share a bottle.
• Try the Industry expenses scheme.
• Edinburgh office gym & local on-island gym membership.
• Long service awards.
• Personal self-development fund.
• Suite of leading employment policies: Pension contribution, competitive maternity, sabbatical policy, flexible working practices, training opportunities and more.

Why R&B Distillers?

• We’re a team that moves fast, thinks big, and isn’t afraid to disrupt the status quo. Whether you are working from our creative hub in Edinburgh, central London location, or looking for a dream move to the Isle of Raasay, you’ll be part of "Scotland’s New Wave Spirits" that are making their mark on the world. You’ll be helping shape our brands Isle of Raasay Distillery, Feragaia (Scotland’s Free Spirit 0.0% ABV), and Caskshare.
• R&B Distillers is the Spirits & Drinks business of Chanrossa. Chanrossa is building a curated house of brands across spirits & drinks and beauty & wellness that are founded on the simple, but uncommon, principles of true provenance, authenticity and supreme quality. Chanrossa operates and has investments in the Beauty & Wellness (Jorum & The Face Planner) as well as the Spirits & Drinks (Isle of Raasay Distillery & Feragaia) spaces.
• This role will start with at least two years focusing on driving brand activation, digital storytelling, and marketing rollout for Feragaia, with the opportunity for the right candidate to progress and develop across both Chanrossa Spirits & Drinks and Beauty & Wellness over time.

Our Company Values:

• Anything is Possible:As outsiders to a world of conformity, our self-belief, inquisitiveness and ambition

  allows us to challenge established norms with a more energetic, youthful and playful approach.

• Pursue Persist, Progress: We value original design and sheer determination to stretch us and move

  things forward. Adapting, improving, taking accountability and ownership along the way. Never ever

  taking whisky for granted

• Enjoy the Journey: We value spending time exploring what we love, living in the moment, valuing the

  companionship of our peers and openly sharing our experiences along the way.

• Tackle it Together:We relish the challenge and results of bringing together different perspectives, being

  approachable and inclusive in everything that we do and how we do it. Working together as a

  community to build strong and sustainable foundations for future generations.

• Don’t follow the Herd: Never follow because it’s always been done that way, nor blindly accept received

  wisdom. Life changes, challenge, question and don’t stand still. Take the lead, adopt an independent

  mindset and stand out from the herd.

• We're nothing without our customers and communities:So, we believe we must always exceed their

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