Marketing Manager - Maternity Cover in North East, Stockton-on-Tees

We are looking for a Marketing Manager to join our growing team of like-minded tech people. This role is a one-year maternity cover position. Should you choose to accept, your responsibilities will encompass:

• Lead Generation
  • Identify opportunities and produce leads meeting the business's prospect criteria.
  • Build and maintain strong, long-lasting relationships with prospects.
  • Develop creative pitches and propositions aimed at specific industry sectors.
  • Proactively follow up leads generated, working with the new business team on converting these opportunities.
  • Use initiative to identify and follow up opportunities with companies who are not already on the database.
  • Manage the database to a high degree of accuracy to ensure targeted marketing activity can take place to generate new business.
  • Identify and grow opportunities and collaborate to ensure growth attainment.
  • Ensure all sales opportunities are logged in PipeDrive and are kept up to date.
• Marketing Strategy
  • Supporting the creation and ongoing changes to the marketing strategy in conjunction with the Head of Marketing, CCO, and CEO, keeping the business in line with their objectives.
  • Supporting the Head of Marketing with the budget of the marketing department ensuring the budget spend is delivering a return on investment.
• People Management
  • Oversee the day-to-day marketing activities completed by the Marketing Executive ensuring tasks are completed in line with the business's strategy, quality & timeframes.
  • Complete bi-annual performance review process and development planning for all members of their team.
  • Carry out weekly one-to-one meetings with each team member.
  • Provide regular informed training to the team.
  • Work with Head of People to recruit, interview, select, hire, and employ an appropriate number of employees when applicable.
  • Coach, mentor, and develop team members, including overseeing new employee onboarding and providing career development planning and opportunities.
  • Maintain transparent communication.
  • Appropriately communicate company information through department meetings, one-on-one meetings, and appropriate email and regular interpersonal communication.
• Marketing Activities
  • Managing the overall performance of the marketing function which includes third parties for services such as AdWords, design, print and PR.
  • Identify, plan and deliver with the marketing team personalised marketing campaigns to different sectors, highlighting the services and experience razorblue offer.
  • Manage the marketing team to design and production of marketing materials, such as websites, brochures and collateral materials used by the team.
  • Delivering with the team content used for blogs, social media, advertising platforms such as business magazine and PR.
  • Manage prospect database, ensuring inbound leads are tracked and up to date information updated at all times, new opportunities/prospecting data added on a monthly basis and ensuring database is consistently cleansed.
  • Manage the business's sponsorship & charity agreements.
• Reporting
  • Provide detailed marketing pack for monthly board meetings.
  • Work with marketing staff to develop detailed marketing plans covering all marketing channels.
  • Establish marketing goals based on past performance and market forecasts.
  • Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Event Organisation & Networking
  • Manage and deliver the company's attendance at events, such as trade shows, partner networking events, conferences, and balls.
  • Manage the business's networking schedule ensuring participation in relevant events with preparation before and post review required.

Requirements:

• Business or marketing-related degree or equivalent professional qualification.
• Experience in all aspects of developing and managing marketing strategies.
• Experience with relevant software applications (MS Office, Photoshop, InDesign CS).
• Experience with online analytics, AdWords, design, print and PR.

Skills:

• Excellent interpersonal skills.
• Excellent communication skills both verbal and written.
• Ability to persuade, influence and negotiate effectively at all levels within and outside the organisation.
• Excellent telephone skills.
• Computer literate.
• Ability to build strong working relationships (internal/external).
• People centric approach & service.
• Excellent conversational fluency in English is required to clearly explain complex technical issues.
• Continuous learning and development are central to our culture, and we heavily invest in elevating our people, not just hiring those already at an expert level.

Benefits:

• Base salary of £42,000 per annum depending on skills and knowledge.
• Hybrid working (50% in the office/ at home).
• Flexible working to suit your work-life fit.
• 25 days holidays per annum + public holidays + the ability to purchase 10 more.
• Private Health Insurance with Vitality Health.
• Your birthday off.
• Enhanced maternity, paternity, adoption leave + baby bonus.
• Fully funded training and accreditations to expand your skillset.
• Two paid charity volunteering days per year.
• Discounted Broadband.
• Life insurance.
• Quarterly team social fund.
• Cycle to Work scheme.
• Gear up with the latest tech toys through our partnership with Currys.
• Cruise around in an eco-friendly electric car with our EV Scheme.

We’re committed to creating an inclusive and accessible recruitment process. Please don’t hesitate to reach out if you require any reasonable adjustments to participate in our application or interview process. We’re here to support you.